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Excellence in Multiplex Operations 
Business Insights for the 
Multiplex Growth 
ScreenPlex Confidential 
2014 1
Top 4 Priorities of Emerging 
Multiplex Ecosystem 
CEO/COO Multiplex Survey Result 
ScreenPlex Confidential 2 
• 4 C Model - is going to be a 
major focus for 2015 
Customer 
Experience 
Control 
Cost 
Circle of 
Monopoly
Top 4 Priorities of Emerging 
Multiplex Ecosystem 
CEO/COO Multiplex Survey Result 
Major Focus – 2015 
• Customer Experience – Open multiple sales channel and start target 
based Customer Campaigns 
• Control – Use Analytics for better decision making 
• Cost – Optimize current operational costs 
• Circle of Monopoly - For growth, move from the shadow of 
monopoly environment & Focus to enhance own Brand Image 
ScreenPlex Confidential 3 
Custom 
er 
Experie 
nce 
Control 
Cost 
Circle 
of 
Monop 
oly
Customer Experience 
Emerging Trends 
• Multiplex need to open new 
Sales channels to attract 
NextGen customers 
• Share Ticketing API / Inventory 
with multiple Third Party Portals 
• Mobile devices to play a key role 
in adhoc Ticket sales. 
“ScreenPlex provides all sales 
channel and Ticketing API is open 
for all ” 
ScreenPlex Confidential 4 
Customer 
Experience 
Control 
Cost 
Circle of 
Monopoly
Circle of 
Monopoly Customer Experience 
Emerging Trends 
• E-tickets will soon replace the 
paper ticket 
• Customer Identification will soon 
become the top priority 
• Targeted Customer Promotion 
will become the focus for 
marketing team 
• Customer Loyalty Management 
will become a part of core 
Business Strategy 
“ ScreenPlex CRM enables all 
these features without any 
additional costs or effort” 
9 Customer Interaction Points 
ScreenPlex Confidential 5 
Customer 
Experience 
Control 
Cost 
Maximize Sales 
Channel 
Coverage 
SMS – After 
Booking 
E-Ticket – For 
Web Booking 
Customer 
Loyalty 
Management 
E-Ticket – For 
Web & Mobile 
Booking 
Customer 
Feedback 
Analytics 
Session 
Integrated 
Signage 
Audi – 
Concession 
Ordering 
Sales Promotion 
– Social /Email/ 
SMS
Emerging Trends 
Circle of 
Monopoly Control 
• Manual weekly Reports will be 
replaced by online Reporting 
using any device (including 
mobile) 
• Centralized Analytics Centre will 
become a core part of the 
Marketing team to take decisions 
Customer 
Experience 
Control 
Cost 
Real Time 
Analytics 
Self System 
Auditing 
Control 
Auto MIS Alerts & 
Reports 
Direct Integration 
with the 
ERP/Accounting 
“ ScreenPlex Provides centralized 
Mobile Reporting with Business 
ScreenPlex Confidential 6 
Intelligence Capabilities ”
Cost 
Emerging Trends 
ScreenPlex Confidential 7 
S.No 
4 Time Consuming 
Activities 
Daily Efforts 
1. Reporting & MIS 50 % - Reduce to 5 % 
2. Session 
management 
20 % - Reduce to 5 % 
3. Stock 
Management 
20 % - Reduce to 10 
% 
4. Other 10 % - Reduce to 8 % 
• Manual MIS and Reporting will 
be replaced by Data Analysis 
• Auto Alerts / Reports / 
Dashboard will reduce the 
present effort by 4x 
• Software AMC & Licence Cost 
will be reduce by 20 % 
• Localized IT Control will be 
replaced by centralized Control 
“ ScreenPlex Business 
Intelligence and auto alerts will 
increase the productivity at least 
2 times” 
Customer 
Experience 
Control 
Cost 
Circle of 
Monopoly
Circle of 
Monopoly Circle of Monopoly 
Emerging Trends 
ScreenPlex Confidential 8 
Customer 
Experience 
Control 
Cost 
S.No IT Capex Cost New Multiplex 
1. On Site Server Current IT Cost 
Structure 
For 4 Screens : 
2.0 to 2.5 
Lacs – 
Monopoly 
Environment 
2. On Site POS Licence 
3. Web site Integration 
4. Mobile Integration 
“ With ScreenPlex you can 
expand with Ticket based pricing 
with Zero Capex Cost ” 
• Multiplex are realizing that 
Monopoly environment is a 
major obstacle for the growth 
• Multiplex are embracing Zero IT 
(Software) Capex Cost for their 
growth strategy 
• Need a partner to keep pace 
with its own marketing and 
business strategy
ScreenPlex matches with new 
Multiplex Eco System 
Cloud Based 
application 
No Capex Cost 
Very low hardware cost 
Customer Insights/Data 
Discounts 
Vouchers 
Coupons 
Gate Entry App Customer 
Open to all third 
party websites 
8 Sales channels to 
increase sales 
Intuitive Dashboards 
MIS reports 
Mobile reporting 
Real-time reports 
Alerts 
Experience 
Control 
Cost 
Circle of 
Monopoly 
ScreenPlex Confidential 9
Thanks ! 
ScreenPlex Confidential 10 
Ejender Pal Singh 
ejender.singh@dev.azylapps.co.in 
+91-9811915459

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Screen plex presentation_multiplex

  • 1. Excellence in Multiplex Operations Business Insights for the Multiplex Growth ScreenPlex Confidential 2014 1
  • 2. Top 4 Priorities of Emerging Multiplex Ecosystem CEO/COO Multiplex Survey Result ScreenPlex Confidential 2 • 4 C Model - is going to be a major focus for 2015 Customer Experience Control Cost Circle of Monopoly
  • 3. Top 4 Priorities of Emerging Multiplex Ecosystem CEO/COO Multiplex Survey Result Major Focus – 2015 • Customer Experience – Open multiple sales channel and start target based Customer Campaigns • Control – Use Analytics for better decision making • Cost – Optimize current operational costs • Circle of Monopoly - For growth, move from the shadow of monopoly environment & Focus to enhance own Brand Image ScreenPlex Confidential 3 Custom er Experie nce Control Cost Circle of Monop oly
  • 4. Customer Experience Emerging Trends • Multiplex need to open new Sales channels to attract NextGen customers • Share Ticketing API / Inventory with multiple Third Party Portals • Mobile devices to play a key role in adhoc Ticket sales. “ScreenPlex provides all sales channel and Ticketing API is open for all ” ScreenPlex Confidential 4 Customer Experience Control Cost Circle of Monopoly
  • 5. Circle of Monopoly Customer Experience Emerging Trends • E-tickets will soon replace the paper ticket • Customer Identification will soon become the top priority • Targeted Customer Promotion will become the focus for marketing team • Customer Loyalty Management will become a part of core Business Strategy “ ScreenPlex CRM enables all these features without any additional costs or effort” 9 Customer Interaction Points ScreenPlex Confidential 5 Customer Experience Control Cost Maximize Sales Channel Coverage SMS – After Booking E-Ticket – For Web Booking Customer Loyalty Management E-Ticket – For Web & Mobile Booking Customer Feedback Analytics Session Integrated Signage Audi – Concession Ordering Sales Promotion – Social /Email/ SMS
  • 6. Emerging Trends Circle of Monopoly Control • Manual weekly Reports will be replaced by online Reporting using any device (including mobile) • Centralized Analytics Centre will become a core part of the Marketing team to take decisions Customer Experience Control Cost Real Time Analytics Self System Auditing Control Auto MIS Alerts & Reports Direct Integration with the ERP/Accounting “ ScreenPlex Provides centralized Mobile Reporting with Business ScreenPlex Confidential 6 Intelligence Capabilities ”
  • 7. Cost Emerging Trends ScreenPlex Confidential 7 S.No 4 Time Consuming Activities Daily Efforts 1. Reporting & MIS 50 % - Reduce to 5 % 2. Session management 20 % - Reduce to 5 % 3. Stock Management 20 % - Reduce to 10 % 4. Other 10 % - Reduce to 8 % • Manual MIS and Reporting will be replaced by Data Analysis • Auto Alerts / Reports / Dashboard will reduce the present effort by 4x • Software AMC & Licence Cost will be reduce by 20 % • Localized IT Control will be replaced by centralized Control “ ScreenPlex Business Intelligence and auto alerts will increase the productivity at least 2 times” Customer Experience Control Cost Circle of Monopoly
  • 8. Circle of Monopoly Circle of Monopoly Emerging Trends ScreenPlex Confidential 8 Customer Experience Control Cost S.No IT Capex Cost New Multiplex 1. On Site Server Current IT Cost Structure For 4 Screens : 2.0 to 2.5 Lacs – Monopoly Environment 2. On Site POS Licence 3. Web site Integration 4. Mobile Integration “ With ScreenPlex you can expand with Ticket based pricing with Zero Capex Cost ” • Multiplex are realizing that Monopoly environment is a major obstacle for the growth • Multiplex are embracing Zero IT (Software) Capex Cost for their growth strategy • Need a partner to keep pace with its own marketing and business strategy
  • 9. ScreenPlex matches with new Multiplex Eco System Cloud Based application No Capex Cost Very low hardware cost Customer Insights/Data Discounts Vouchers Coupons Gate Entry App Customer Open to all third party websites 8 Sales channels to increase sales Intuitive Dashboards MIS reports Mobile reporting Real-time reports Alerts Experience Control Cost Circle of Monopoly ScreenPlex Confidential 9
  • 10. Thanks ! ScreenPlex Confidential 10 Ejender Pal Singh ejender.singh@dev.azylapps.co.in +91-9811915459