1. dmexco 2012
Best products and technology for all your
online media needs

2. Question
What do you need in
online media?

3. Answer
YES, we can!

4. HISTORY
• 2007 - Established as a high-quality response network
• 2008 - Strategic investment eValue
• 2009 - First international office opened: Germany
• 2010 - Sale of Audiences launched and switch to our own
implemented technology
• 2011 - Offices opened in Spain and Scandinavia
• 2012 - Platform 161 and Video and Mobile launched.
Further growth in Europe realised

5. Online landscape
Advertiser
Verification
Agency
Data
Trading Desk/DSP
Network
SSP
Publisher

6. ClickDistrict Network
• Managed
RTB & Display
• RTB Display
• RTB Video

7. ClickDistrict in a minute
• In-house technology with a proven track record
• RTB and managed publishers: a selection of the best
inventory around
• Own Technology optimizing: managed and RTB
Inventory: Holistic AdManagement !
• Long and intensive relations with top-class advertisers and
publishers
• Reach of over 90%: ComScore and STIR
• Extensive product portfolio in terms of quality
• Team of experienced specialists

8. Real Time Bidding
How much is in there?
80 coins
1€, 0,5€, 0,2€
40 x 1€ coins
The more you know, the better the bid
and the smarter you are
We help you to be smarter !

9. Product portfolio
Branding
Video
Audience Channels
Mobile
Volume Premium
Response
Performance
Performance

10. ClickDistrict Response
Target: traffic to and response on the website
• Response and garantueed Clicks
• CPC
• Conversion optimisation including retargeting
• Dedicated campaign management

11. ClickDistrict Audience
Target: reach within target audience
• Tailor-made composition through Audience Builder
• Extensive reports
• Optimisation in terms of target audience reach, view time,
% above the fold
• Guaranteed delivery
• Site selection and third-party data optional

12. ClickDistrict Channels
Target: reach within a specific channel
• Channel built up out of individual preferences
• Extensive reports
• Guaranteed delivery
• Any desired channel can be built

13. ClickDistrict Video
Target: generate brand awareness
• Certified partner Google for RTB video
• Premium remnant inventory
• Targeting at segment and socio-demographic level
• Extensive reports with unique views and view rate,
Viewtime, etc.
• Retargeting based on video
• Scripts can be delivered with AdCall

14. ClickDistrict Performance
Target: generate leads and sales
• Fully focused on CPA
• No delivery guarantee
• Minimum of 3 months
• Retargeting and conversion pixel
• Start at CPC for learning

15. ClickDistrict Mobile
Target: generate reach via mobile devices
• In-house inventory and in-app partnerships
• Many creative sizes
• Wide reach
• Channel Targeting options

16. Additional products
• Retargeting
• Reach your target audience again
• Pool composition from home page and campaign pages
• Automatic frequency cap
• Third Party Retargeting and Contact Class Optimization or
Unique User Optimization
• Ad verification and Brand protection
• Brand safety based on domain tracking
• Validation of campaigns
• Partnership with AdXpose

17. Summary
• ClickDistrict is the leading digital advertising specialist in
a complex market
• High-quality closed network
• Platform 161: superior in-house technology
• Extensive high-quality and reliable product portfolio
• Team of enthusiastic specialists

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