2. Affiliate konference / Postview a Retargeting v Affiliate marketingu


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2. Affiliate konference / Postview a Retargeting v Affiliate marketingu

  1. 1. Real Solutions for Digital Marketers, brought to you by ValueClick Media Advertiser Solutions Date 27.11.2012 Presented by Heike Schneider
  2. 2. Agenda • ValueClick Company Overview • ValueClick Media Content Network • Postview:View Performance Advertising • Retargeting: Retargeting on a Product Base
  3. 3. 3 Advertiser Solutions Who is Valueclick? F o r e a c h c a m p a i g n t h e p e r f e c t s o l u t i o n ContentNetwork Video Advertising Mobile Affiliate Programs Lead Campaigns Fashion Network CJ Software CJFASHION CJ Programs CJ Campaign ContentNetwork Mobile Publisher Model: Post View Retargeting
  4. 4. 4 Content Network Reach and Quality
  5. 5. Gobal Content Network Reach your audience More than 8.500Websites • Germany: 1.500+ Websites, 41.29 Mio. Unique Users, 74% reach • International: 8.500+ Websites, 594 Mio. Unique Users Network Quality • Highest safety standards (manual, technical and semantic monitoring of websites, Quality Team, …)
  6. 6. 6 Reach one of the largest networks worldwide * Source: comScore Media Metrix Mai/Juni 2012 **Source: comScore Media Metrix Mai 2012 (ausgewählte IASH. EU zertifizierte AdNetworks) Country Reach % UniqueVisitors (000) CZ 58.7% 4.359 SK 51.3% 2.225
  7. 7. Targeting Reach your customers in the most influential places 7 Contextual Targeting  21 Channel e.g.: Automotive, travel, finance, shopping etc. Retargeting  Site Retargeting: Target consumers based on their previous interactions with your website  Dynamic Retargeting: Serve product-targeted ads (ReTec) More Options  Geographic, day/time, browser language Profile Targeting  Target profile clusters e.g.: Gender, age, telco, finance etc.
  8. 8. 8 PostView View performance based advertising
  9. 9. View Performance Definition What is ViewPerformance? • Payment of sales or leads after view of the creative „Post View“ or „View Through“ Tracking instead of click • Fair payment of publishers: click is preferred to view • „View-to-Sale“ based payment method for large media reach without financial risk Combination of CPM and CPO Standard Affiliate Marketing ViewPerformance Affiliate Marketing
  10. 10. View Performance Facts Why ViewPerformance? • Diverse and relevant media reach in high-quality content environment causes high brand awareness  makes Advertiser’s Affiliate Program more attractive • Performance-based, scalable and limitable business model • Using the publisher model „Media Reach“ completes online marketing mix for Advertisers CPO-based media reach
  11. 11. Sample creatives: triple banner • The minimum size of any creative has to be 234x60 • Number of ad spaces per multi- advertiser creative is limited to three • The design has to be approved in advance
  12. 12. View Performance requirement Post Click  Cookie Lifetime Long (min. 30-45 days, up to 120 days)  Commission Full payout (100%)  Placing only click cookies More worth than a view cookie View Performance  Cookie Lifetime Usually reduced, f.e. 14 -30 days  Commission Special conditions  Placing only view cookies General rule: Click cookies have priority against view cookies.
  13. 13. 13 ReTec, Product based retargeting Advertising with products of interest
  14. 14. 14 How ReTec works
  15. 15. How does this work? The technology we are using to generate dynamic creatives with single products Is called ActiveAds  Combination of an adserver and a product database which we fill up with your products (productfeeds are required)  Ads are generated individual for each user in real time Retargeting Concept <html> <b> $Name$ </b><img $image$ </html> ActiveAds Template Engine id image link 4005 60 https: … https://w w Mini PC interested Printer interested
  16. 16. „Each page of your website could be relevant for retargeting, if you could read out the user behavior.“ Common pages are: These are the main steps each user has to visit to buy something.  they are the ideal step to track. Retargeting Concept • product pages • shopping basket • thank you page
  17. 17. Retargeting Sample Banner Standard Three product banner Multiple rotation banner
  18. 18. Clients Product based retargeting 18
  19. 19. 19 Clients
  20. 20. The easy way to success implementation 20
  21. 21. 21 Timescale for implementation
  22. 22. Looking forward to working with you! going now let’s Contact ValueClick Media Phone: +49 (0)89 66 54 79-20 E-Mail: sales.de@valueclick.com