Holland code
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The Holland Code is the name applied to a vocational theory developed by Dr. John Holland. He conducted research, developed theory, and applied practical career interventions to develop career instruments grounded in psychology. The focus of the six categories of the Holland Code helps the user see how personality and environment influence career choice. The highest occupational interests of an individual are most commonly represented in a two- to three-letter code. One of the benefits of measuring interests is achieving greater satisfaction in the work environment. The Holland Code can be applied to understanding your interests in multiple settings, including academic, leisure, and career. If you’d like to take the Strong Interest Inventory, which uses the Holland Code, please schedule an appointment with a career counselor by calling 919.660.1050.
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Holland code
- 1. Career Center The Holland Code The Holland Code is the name applied to a vocational theory developed by Dr. John Holland. He conducted research, developed theory, and applied practical career interventions to develop career instruments grounded in psychology. Realistic people value: • Making things work • Common sense • Bodily strength • Craftsmanship • Physical challenge • Tradition • Dependability • Practicality Realistic’s best skills are: • Making/repairing things • Problem solving w/ tools/machines • Mechanical ingenuity and dexterity • Physical coordination • Handling emergencies Realistic people would like to learn about: • Auto mechanics • Architecture • Computer science • Repairing electronic equipment • Law enforcement • Criminal justice • Physical education • Coaching Realistic people like to work in: • Engineering firms • Computer support services departments • Military jobs • Police and fire departments • Greenhouses • Professional sports Realistic—The “Doers” Described as: Reliable | Practical | Thrifty | Persistent | Reserved | Adventurous | Physically strong | Down-to-earth | Handy | Self-reliant | Well coordinated | Cautious | Natural | Sensible | Athletic Basic Interest Scales: Mechanics and Construction, Computer Hardware and Electronics, Military, Protective Services, Nature and Agriculture, Athletics Duke Career Center • studentaffairs.duke.edu/career • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708 The focus of the six categories of the Holland Code helps the user see how personality and environment influence career choice. The highest occupational interests of an individual are most commonly represented in a two- to three-letter code. One of the benefits of measuring interests is achieving greater satisfaction in the work environment. The Holland Code can be applied to understanding your interests in multiple settings, including academic, leisure, and career. If you’d like to take the Strong Interest Inventory, which uses the Holland Code, please schedule an appointment with a career counselor.
- 2. Contact the Career Center: career-student@studentaffairs.duke.edu • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708 Investigative- The “Thinkers” Described as: Thoughtful | Intellectual | Independent | Curious |Nonconforming | Reserved |Insightful |Rational | Analytical | Complex | Self-motivated | Original | Introspective | Problem focused | Critical Investigative people value: • Knowledge • New ideas • Originality • Independence • Innovative thinking • Abstract mental challenges • Intelligence • Academic achievement • Intellectual problem solving Investigative’s best skills are: • Scientific investigating • Researching • Analyzing • Writing technical documents • Performing mathematics Investigative people like to learn about: • Chemistry • Astronomy • Designing experiments • Research methods • Biology • Physical therapy • Medical terms • Math • Computer science Investigative people like to work in: • Laboratories • Museums • Universities • Hospitals • Veterinary clinic • High-tech environments Basic Interest Scales: Science, Research, Medical Science, Mathematics
- 3. Artistic people value: • Beauty • Aesthetics • Language • Creative expression • Emotions • Independence • Intuition • Change • Artistic creativity Artisitic’s best skills are: • Creativity • Imagination • Verbal-linguistic • Musical • Dramatics Artistic people like to learn about: • Architecture • Photography • Drawing and painting • Theatrical performance • Literature • Foreign languages • Nutrition • Cooking Artistic people like to work in: • Photography studios • Architectural firms • Theatres • Music/dance school • Universities • Television studios • Newspapers • Restaurants • Catering businesses Artistic - The “Creators” Described as: Creative | Independent | Unconventional | Impulsive | Expressive | Passionate | Free-spirited | Intuitive | Complicated | Intense | Sensitive | Open | Imaginative | Original | Idealistic Basic Interest Scales: Visual Arts and Design, Performing Arts, Writing and Mass Communication, Culinary Arts Duke Career Center • studentaffairs.duke.edu/career • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708
- 4. Social - The “Helpers” Described as: Humanistic | Caring | Helpful | Responsible | Tactful | Cooperative | Kind | Generous | Understanding | Talkative | Insightful | Friendly | Cheerful | Patient | Idealistic | Warm Social people value: • Communication • Cooperation • Consensus • Relationships • Community • Personal growth • Spirituality • Trust • Other’s welfare • Feelings Social’s best skills are: • Developing relationships • Verbal communication • Teaching • Listening • Understanding others Social people like to learn about: • Counseling • Psychology • Child care • Education • Training • Leadership • Sociology • Theology • Health education • Nursing Social people like to work in: • Counseling clinics • Child care centers • Schools • Employee training departments • Churches, mosques, or synagogues • Doctor’s offices and hospitals Basic Interest Scales: Counseling and Helping, Teaching and Education, Human Resources and Training, Social Sciences, Religion and Spirituality, Health Care Services Duke Career Center • studentaffairs.duke.edu/career • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708
- 5. Enterprising - The “Persuaders” Described as: Ambitious | Competitive | Status conscious | Persuasive | Assertive | Adventuresome | Risk taking | Materialistic | Energetic | Popular | Witty | Sociable | Talkative | Self-confident | Optimistic | Resilient | Extroverted Enterprising people value: • Influencing others • Status • Leadership positions • Power/authority • Material possessions • Financial remuneration • Making a profit • Excitement • Risk taking Enterpriser’s best skills are: • Public speaking • Persuading/selling • Social/interpersonal interaction • Leading • Focusing on organizational goals Enterprising people like to learn about: • Marketing/sales • Communications • Business management • International business • Finance and investing • Political science • Negotiation • Public speaking Enterprising people like to work in: • Advertising agencies • Retail stores • Auto dealerships • Real estate firms • Industrial/ manufacturing settings • Their own business • Political campaigns • Law firms Basic Interest Scales: Marketing and Advertising, Sales, Management, Entrepreneurship, Politics and Public Speaking, Law Duke Career Center • studentaffairs.duke.edu/career • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708
- 6. Conventional - The “Organizers” Described as: Practical | Organized | Conscientious | Persevering | Undemonstrative | Orderly | Systematic | Careful | Accurate | Precise | Controlled | Efficient | Thrifty | Respectful Conventional people value: • Order • Accuracy • Precision • Predictability • Stability • Practicality • Dependability • Security • Organization Conventional’s best skills are: • Organization • Efficiency • Patience • Persistence • Managing systems/ data • Mathematics • Operating computers Conventional people like to learn about: • Time management • Accounting • Statistics • Economics • Computer science • Software development • Stocks • Real estate Investigative people like to work in: • Banks • Accounting offices • Business schools • High tech environments • Engineering firms • Investment firms • Insurance companies Basic Interest Scales: Office Management, Taxes and Accounting, Programming and Information Systems, Finance and Investing Duke Career Center • studentaffairs.duke.edu/career • 919-660-1050 • Bay 5, Smith Warehouse, 2nd Floor • 114 S. Buchanan Blvd., Box 90950, Durham, NC 27708 All material in this handout comes from Where Do I Go Next? Using Your Strong Results to Manage Your Career, by Fred Borgen and Judith Grutter, 2005. Published by CPP, Inc.