7. - Created in 1988 by 3 kibbutzes from the Dead Sea
- The only cosmetics company located on Dead Sea shores
- Fully owned production facilities at the Dead Sea
- Dead Sea Laboratories is the creator of the AHAVA Brand
- In-house R&D laboratory
- Has the legal right to extract minerals from the Dead Sea
- European headquarters in Wiesbaden, Germany
- North American headquarters located in NYC, USA
- Sold in 30 countries
11. From the dead sea matter
4 key elements create AHAVA product line:
-Dead Sea Mud, Dead Sea Salt, Dead Sea Water, Dead Sea Plants
Minerals in Dead sea up to 34%
✓ Vital to the skin’s healthy functions
✓ Helps cellular renewal for a youthful looking skin
✓ Facilitates cell-to-cell communication
✓ Helps nourish skin’s top layers
All of our products include a unique blend of Dead Sea minerals called the OsmoterTM
12. OSMOTERTM-UNIQUE TO AHAVA
Osmoter™ = A perfectly-
balanced concentrate of Dead
Sea minerals that effectively
replenishes, rehydrates and
recharges the skin
Osmoter™ = AHAVA
Osmoter™ = the essence of
Dead Sea power
Osmoter™ = the best mineral
composition for promoting youth
16. We are concerned about the environment
Preserves the Dead Sea’s
ecological balance
Manufactures consciously
(green chart ISO14000)
Implements the Water Return
Process
ISO 22716: Cosmetics Good
Manufacturing Practice (GMP)
ISO 14001: Environmental
Management
OHSAS 18001:Health & Safety
Complies with numerous
international quality standards:
ISO 9001
18. All products are Paraben free
All Cleansing products are SLS/SLES free (SLS/SLES)
No petroleum, harsh synthetic ingredients, GMOs
All products are allergy tested and approved for
sensitive skin
PETA certification
Vegan.co.il certification
All packages are recyclable
All products contain OsmoterTM
Skin friendly Formulas
22. High awareness in Israel, building awareness among tourists
Consumer based, targeted marketing strategy
Duty Free leadership in IL
Great quality products The only production facility at source
Dead Sea authority image Scientific expertise : patents, EU support
Advantage
26. AHAVA
Cutting-edge Technology
Instant glow and rich nourishment
OsmoterTM harnessed directly from the Dead Sea, perfected with
the super mineral- white diamonds at the jewel of mineral
science
Diamond Glow, Flawlessly Crafted Skincare For Radiant Beauty
28. AHAVA
Core Skincare Range
No compromise- skincare to be natural, to work fast, to enhance
youth and beauty, to slow time, to be quietly elegant and pure
Natural solution for activating instant skin renewal at the cell level
Revealing nourished, radiant, lifted, firmer skin
30. AHAVA
Elemental Beauty
Natural products and authentic ingredients direct from the
source
The healthy, natural, high performance skincare solution
Healthy velvet-soft skin for a healthy lifestyle thanks to its
rich mineral content, 21x more minerals
32. AHAVA
At-home SPA treatment
Memorable sensorial and relaxing experience and treat
Unique blend of minerals and aromatic extracts all the way
from the shores of the mystical Dead Sea
Give you that silky break
34. AHAVA
Disordered Skin
For consumers coping with chronic skin disorders, whose
daily lifestyle is often disturbed due to their condition
Combines the proven therapeutic virtues of the Dead Sea
minerals, mud, and selected plant
Dead Sea Remedies
39. Natural products are considered less ‘High End’ in general, but as the US market shows us, natural products are moving in
the direction of being perceived as such, based on shopping channel.
41. Our starting point is the consumer
We have extensive tools to track trends shaping consumer behavior and
reflecting the learning to skincare
We have a deep understanding of competition in terms of company/brand identity
and products
We test all important actions in qualitative and quantitative consumer tests
Marketing Strategy
42. Skin Sufferers
“My skin’s a volcano – help!”
Nature Lovers
“I should connect with
nature more”
Earth Defenders
“Not at any cost”
Non-compromisers
“I want it all!”
44. Main Markets
- Israel
A leading skincare brand. Distributed in AHAVA boutiques, exclusive to Super-Pharm, Israel’s leading
drugstore chain, and Duty Free stores, corporate channel
- USA
Strong presence in Department Stores and specialty stores: ULTA, Nordstrom, Lord & Taylor, Kohl’s,
Costco, Beauty Brands; .com retailers, independent perfumeries, and ahavaus.com
- Europe
Distributed in selective perfumeries and department store chains (Sephora, Muller, Douglas, Karstadt,
Coin) and in the professional market (Spa institutes, beauty salons and pharmacies)
- Asia
Limited distribution. Sold in AHAVA boutiques in Singapore and Hong Kong etc.
45. AHAVA – Tel Aviv AHAVA Berlin
AHAVA Beauty Capsule – Budapest AHAVA Manila
46. AHAVA Eilat AHAVA Installation Hankyu, Taiwan
Qumran store -ISRAEL James Richardson Duty Free, ISRAEL
55. - 34 SKUs
- Comprehensive line of facial care
products
- The most basic line addresses
essential moisture and protection
while the most advanced line targets
anti-aging concerns
Face Care
57. Dead Sea Dead Sea Dead Sea Dead SeaDead Sea
Hydrating
Water essential
body moisture
Soothing Mud
for dry
sensitive skin
Dead Sea Dead Sea
Invigorating
Salt
Enhancing
skin softness
Dead Sea
Nourishing Plants
Anti-aging
skin pampering
61. Strongly growing natural trend
Improving awareness and love among Asian consumers
2016-2019 new products innovation
USA horizontal distribution growth
New countries and channels
Many exciting opportunities
