Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

BOOTS: HAIR-CARE SALES PROMOTION CASE STUDY

125 views

Published on

Case study on hair care sales promotion for christmas

Published in: Marketing
  • Be the first to comment

BOOTS: HAIR-CARE SALES PROMOTION CASE STUDY

  1. 1. Photo Album by Drishti
  2. 2. Customer Types Price- sensitive Brand Loyal Brand preferred Promotion prone
  3. 3. Promotion sensitive Price – sensitve 3 for 2 Clearly people who want more for money would definitely put 3 for 2 above any.
  4. 4. Brand loyal Customer Brand preferred customers Cannot be bought Can be built over a time FOCUS: on retaining
  5. 5. People may grab more To some who didn’t buy due to high prices may grab it But some may also see it was over priced before.
  6. 6. gwp Consumers may feel shortage of choices The gift may not appear as much useful Will not let the buy product just because of gift Doesn’t incentivise those who found the brand a little costly 3for2 Consumers has choice to buy any 3 Will not let to buy more products Does incentivise those who found th brand a little costly Hence, delivers more value
  7. 7. Hence, greatest value is being proposed by 3 for 2 to consumers Also, Drives up sales conclusion

×