žBrand loyalty is the tendency of consumers to continuously purchase one brand's products over another Learn more at : http://www.brandharvest.net/aboutus.htm

2.  Brand loyalty is the tendency of consumers
to continuously purchase one brand's
products over another
 Customers trust the brand which filters to the
products produced by the brand or distributed
under the brand name.
 It is derived from customer satisfaction and
brand consistency which results in the all-
important trust.

3.  Brand Consistency
› Consistency of brand positioning is very
important in building brand loyalty
 Brands and Pricing
› Low price does not result in loyalty and, in fact,
brand loyalty enables companies to attain a
higher price for their products than competitors.

4.  Loyalty is often Misunderstood
› loyalty was stronger than just product features.
 Trust and Loyalty
› Trust is significantly important in building loyalty;
 Protecting a Brand Image
› Protecting the image of the brand is essential to the
value of brands
› A brand image is often destroyed through brand
dilution.

5.  Brand loyalty is of extreme value to
organizations and leads to increased
demand and higher profits.

6. Develop your brand’s unique essence through
our branding solutions. Get in touch with us
today!
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http://www.brandharvest.net/aboutus.htm