The document outlines a marketing strategy for an upcoming multi-specialty hospital called Rejuvenate Hospital. It discusses the hospital's profile, departments, strengths, weaknesses, opportunities, and threats. Some of the proposed marketing strategies include recruiting medical groups and physicians, expanding services and locations, pursuing mergers or acquisitions, developing ambulatory care centers, and promoting the hospital through medical camps, social media, and partnerships with health plans. The overall goal is to help the hospital grow its patient base and services in a competitive healthcare environment.

1. Marketing Strategy for
an upcoming Hospital
Presented By:
Siddharth Singh
PGDM (HEAD) Inlead

2. Hospital Profile
❖ Name: Rejuvenate Hospital
❖ Tagline: Live life to the max
❖ Vision: Focussed to ensure quality care treatment with
human touch.
❖ Mission: Patient-centric approach, ensure integrity and
ethics.
❖ Number of Beds: 100
❖ Type: Multi-speciality Hospital

3. Departments
❖ Cardiology
❖ Orthopaedics
❖ Gastroenterology
❖ Dental
❖ Paediatrics
❖ Physiotherapy
❖ Gynaecology
❖ Emergency
❖ Surgery

4. Strength
❖ Competent professionals and clinical staff.
❖ High quality treatment.
❖ Sophisticated medical equipments.
❖ Mobile Healthcare.
❖ Geographical location.

5. Weakness
❖ Limited service lines.
❖ Access to capital.
❖ Lack of well recognised accreditation.
❖ Highly skilled professionals.

6. Opportunities
❖ Adapting new technology.
❖ Capturing new markets.
❖ Service expansion and extension.
❖ Accreditations.
❖ Medical Tourism.

7. Threats
❖ Changing needs.
❖ Govt. Policies.
❖ Reduced payments.
❖ Risk-based contracts.
❖ Competitor tactics.
❖ Threat from new entrants.

8. Marketing Strategies

9. Recruitment of medical groups already in the
market.

10. Clinical integration with physicians including the creation
of financial alignment and quality incentives that hold
patient volumes within the physician-hospital network

11. Clinical program development and service expansions or
extensions
❖ Recruitment of new physicians.
❖ Leasing of physicians from a nearby academic or
tertiary centre.
❖ New service lines such as: adding new procedures,
diagnostics, subspecialties, super-speciality.
❖ Adding new services into the portfolio of Hospital.

12. Geographic market expansion through the
development of medical practices and to establish
additional locations of care/system access points.

13. Merger or acquisition by another renowned hospital
or health system

14. Targeting emerging clinical
technologies

15. Ambulatory care development, surgery and imaging
centres, emergency/day care centres

16. Joint ventures
❖ Joint venture remain viable pathway to growth,
especially when market entry or start-up costs pose
challenges.
❖ Higher profitability and increased liquidity.
❖ Helps in cementing essential growth strategies.

17. Promotion of a Hospital
❖ Quality of treatment.
❖ Word of mouth.
❖ Medical camps.
❖ Medical Tourism.
❖ Social media marketing.
❖ Search engine optimisation.

18. Health plans
❖ Medical cards.
❖ Health insurance.
❖ Low cost health plan options to employers.
❖ Memberships cards.

19. –Abraham Maslow
“In any given moment we have two options:
to step forward into growth or to step back into
safety .”

20. Thank You