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Chapter 2 PRCC.pptx, Public Relations and corporate communications, this slides makes the students to understand more about the soft skills and leadership goals
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12. Elements of a Good Vision for an Organization:
1. Identify Direction
2. Identify Purpose
3. Achievable Dreams
4. Build Loyalty
5. Set Standards
6. Inspire Enthusiasm
7. Easy to understand
8. Encourage Commitment
9. Culture and Values
10.Unique Strength.
13. Importance of vision statement in a Business
1. Goals
2. Human effects
3. Shared vision
4. Creates cohesion
5. Direction
6. Competition
7. Inspiration
8. Motivation
9. Decision-making
14. Components of the Business Vision
1. Core values: ensure safety, excellent customer
service, enhanced quality product, pioneering
technology, creativity, integrity, social
responsibility, customer satisfaction, fair pricing,
total quality mgt.
2. Core Purpose
3. Visionary Goals
15. Importance of Goals setting:
1. Long term vision
2. Motivation
3. Time management
4. Optimum utilization of resources
5. Forward planning
6. Enhance competency
7. Self- confidence
8. Decision-making
9. Career development
