This document provides guidance on using online platforms to build a research following and promote academic work. It recommends establishing profiles on university websites and LinkedIn for networking, and Google Scholar, Academia.edu, or ResearchGate for publishing research depending on one's field. For design work, it suggests online portfolios and Pinterest. Twitter is recommended for sharing opinions and building a following, while Facebook or blogs are better for longer posts and collecting ideas. Personal websites can link all profiles together.

1. GETTING YOURSELF OUT
THERE…
USING THE INTERNET TO BUILD A RESEARCH FOLLOWING
FOR ARCHITECTURE / DESIGN / CREATIVE ACADEMICS

2. • Staff profiles
• Networking in person
• Google scholar
• Academia.edu
• Research Gate
• Linked in
• Social media
• Facebook, Twitter, Google +, Pinterest
• Personal websites

3. • Choose wisely… Not every site will work for everyone.

4. STAFF PROFILES
• Make sure you staff research profiles are up to date with your
latest projects, publications and images. Adding photos /
videos / links to your work is a good idea.
• Get yourself onto your university’s media guide (so reporters
know who to contact if they are looking for an expert in your
field.
• Add links to your other online profiles to your email signature

5. NETWORKING AT CONFERENCES
• Know who you want to meet
• Email before meeting
• Arrive early, sit at the front
• Ask questions
• Introduce yourself in person
• Swap business cards and make notes
• Follow up and share connections
• Connect / follow on the internet
• Stay in touch

6. GETTING MORE PEOPLE TO SEE YOUR
PUBLISHED RESEARCH…

7. GOOGLE SCHOLAR
• http://scholar.google.co.nz
• Create your own profile
• Track your citations (set up alerts)
• Create a library of papers you have cited
• Find other research / researchers in your area
• http://www.slideshare.net/SarahG_SS/how-to-set-up-your-google-
scholar-profile-google-scholar-citations

8. ACADEMIA.EDU
• www.academia.edu
• Mostly for humanities
• Add your published research (full text or links)
• Track how many people look at your research and where they are
from
• People can follow you
• Find other research / researchers in your area
• See newly published papers in your field

12. RESEARCH GATE
• www.researchgate.net
• Mostly for ‘science’
• List your research
• Track your citations and how many people look at your work
• Ask and answer questions
• People can follow you
• Gives you a research score and impact points (which you might want
to ignore!)

14. SLIDE SHARE
• www.slideshare.net
• Upload and make available your conference presentations and
posters or any powerpoint or image presentations.
• Share these to linked in, facebook, twitter.
• People can comment and share.
• Set your copyright preferences.
• Useful analytics

15. LINKED IN
• www.linkedin.com
• List your qualifications / research publications / roles on your
page
• Make posts
• Connect with people (like colleagues / students / professionals)
• People can follow you
• Join groups

16. COMMUNICATING ABOUT YOUR RESEARCH
IDEAS AND OPINIONS…

17. FACEBOOK
• www.facebook.com
• Make a ‘page’ for your research ideas. Make it separate from your ‘profile’.
• Connect / communicate with other people (mostly non-professionals)
• Add or collect pictures / video / links
• Join groups / pages
• Advertise or hear about events
• Can be public or secret
• www.facebook.com/regenerativearchitecture

19. TWITTER
• www.twitter.com
• Write very short posts
• Add photos / links / video
• People follow you and send messages

21. GOOGLE+ PROFILE
• www.plus.google.com
• Join communities / groups
• Connect with people

22. GETTING MORE PEOPLE TO SEE YOUR
DESIGN WORK…

23. PORTFOLIOS
• There are many portfolio / image websites you can
have pages on such as: http://cargocollective.com/
or www.tumblr.com
• Slideshare http://www.slideshare.net might be
useful or youtube https://www.youtube.com/ to
create and upload videos or presentations of your
work.
• Add your work to Stumbleupon
http://www.stumbleupon.com

24. PINTEREST
• www.pinterest.com
• Share images of your work.
• People can ‘follow’ you.
• Collect and make notes on images and video.
• Can be public or secret.
• Good for finding lecture images.

26. BRINGING IT ALL TOGETHER…

27. POST IN ONE PLACE…
• You can get facebook / twitter / linked in / your blog to link up
so you only have to post in one place: For example:
http://twitterfeed.com or www.facebook.com/twitter
• Here is a link to instructions:
http://www.ecommerce-guide.com/solutions/advertising/article.php/3939861/How-to-Sync-Facebook-Twitter-and-
LinkedIn-Social-Activity.htm

28. PERSONAL RESEARCH WEBSITES
• There are many free and easy to use website builders / hosters
like:
• www.wix.com and www.webs.com. See a list here
• Many of these have optional blog functions and can link people to your
facebook page etc.
• Good for directing email enquiries to and talking about your
teaching and community or academic service.
• Good for listing links to all of your online profiles.

30. IN SUMMARY…
• Use your university profiles well.
• Join Linked In: Good for keeping in touch with what students / colleagues are up to. Address
Book.
• Consider a personal website.
vs

31. FOR PEOPLE WHO PUBLISH PAPERS:
• Sort out your Google Scholar profile.
• Academia.edu - good for: non ‘scientists’, analytics, finding
new publications, for people doing PhDs.
• Researchgate – good for: ‘scientists’, discussing research
questions, seeing job vacancies.
• Quick reads about academic research sharing sites:
• http://sciencecareers.sciencemag.org/career_magazine/previous_issues/articles/2014_08_25/caredit.a
1400214
• https://chroniclevitae.com/news/345-should-you-share-your-research-on-academia-edu

32. FOR PEOPLE WITH DESIGN WORK:
• Set up a portfolio page. Consider: http://cargocollective.com/
or www.tumblr.com, www.wordpress.com
• Consider pinterest. http://www.pinterest.com/
• Consider a personal website.
• Consider slideshare and videos.

33. FOR PEOPLE WITH SOMETHING TO SAY /
SHARE. BUILD A ‘FOLLOWING’:
• Twitter - Good for: opinion, posting short frequent messages,
building a following, keeping up to date with news in your area
(maybe). Newspaper.
• Facebook - Good for: medium length posts, building a more
targeted group / following, collecting your ideas, thoughts,
interesting things you come across. Scrapbook.
• Blogs – Good for: longer posts. Might be more difficult to get
people to ‘follow’. Can be part of a personal website.

34. FOR PEOPLE WANTING TO COLLECT IDEAS /
IMAGES
• Facebook
• Pinterest
• Blog

35. • Check out the ‘impact challenge’ for academic
researchers for a step by step guide to getting your
research online effectively.
• http://blog.impactstory.org/category/impact-challenge/