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Business Strategy Game Presentation

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Business Strategy Game Presentation

  1. 1. Leah's Loafers Marie Holada Leah Klacko Dean Rowbotham Makenzie Schwartz
  2. 2. Mission Statement "We are committed to delivering the highest quality shoes to our customers that are made responsibly in an ethical, diverse setting."
  3. 3. Strategy Formulation Initial Broad Differentiation Strategy ● High Quality Shoes at a High Price Point ● Higher S/Q Rating than competitors ● More models and more advertising ● Retain loyal customer base with rebates and more retailers carrying the products ● Best practices training to employees to provide excellent customer service
  4. 4. Financial Objectives Short Term: ● Maintain a credit rating of B+ through the first two years ● Maintain a return on equity investment of 15% or more annually. Long term: ● Grow earnings per share 7% annually through first five years, and 5% annually after. ● Achieve stock price gains of 7% through the first five years, and 5% annually after.
  5. 5. Strategic Objectives Short Term ● Construct an upscale brand that was the leader for its quality product offering and use of superior materials. ● Consistently be the leader in advertising and marketing as well as recognized in the global shoe industry. Long Term ● Achieve an image rating of 70+ within the first 5 years. ● Incrementally increase prices for our products to remain competitive.
  6. 6. Strategy & Tactics ● Invest in environmentally responsible practices to improve our CSR. ● Achieve maximum capacity in plants as well as invest in upgrade options A and D for the North American Plant. ● Free shipping as well as a mail-in rebate.
  7. 7. Adjustments ● Corporate Citizenship ○ Use of Recycled Boxing and Packaging ○ Energy Efficiency Initiatives ○ Charitable Contributions ○ Ethics Training and Enforcement ○ Workforce Diversity Program
  8. 8. Year 18 Corporate Citizenship
  9. 9. Adjustments ● Sales Forecast ○ Inventory Clearance ● Plant Capacity ○ Purchase/ Sale of Capacity ○ Upgrade Option A and C at N.A. Plant and Asia Plant
  10. 10. Adjustments ● Branded Production ○ Achieve highest S/Q rating ○ TQM/ Six Sigma Quality Program ○ Compensation
  11. 11. Adjustments ● Branded Distribution ○ North America ○ Asia
  12. 12. Adjustments ● Internet Marketing ○ Competitive Pricing ○ Increased Models Offered ○ Achieved highest S/Q rating ○ Free Shipping ○ Increased advertising
  13. 13. Adjustments ● Wholesale Marketing ○ 200 models offered in the market ○ Competitive Pricing ○ Rebates offered ○ Support Retail Outlets ● Celebrity Appeal ○ Tiger Green ○ Oprah Letterman ● Private-Label Operations
  14. 14. Year 18 Wholesale Marketing
  15. 15. Finance & Cash Flow ● Paid $1.50 Dividend ● Repurchase 2000 shares @ $39.05 a share ● Allowed Leah's Loafers to significantly raise Return on Equity
  16. 16. Assessment - EPS ● Board of Directors Expectations ○ 7% annually through Year 15 ○ 5% annually Year 16 on ● Competition ○ Company F EPS ○ Industry Overall
  17. 17. Assessment - ROE ● Expected to have an annual return on equity a 15% or higher. ● Struggled year 11 at 4.6% ● Significantly better performance for years 12, 13, 14 and 18. All above 15%. ● Company F competition ● Overall industry
  18. 18. Assessment - Credit Rating
  19. 19. Assessment - Image Rating
  20. 20. Assessment - Stock Prices ● Beginning Stock Price ○ Year 11, $16.65 ● Ending Stock Price ○ Year 18, $101.02
  21. 21. Industry Stock Prices
  22. 22. Year 18 Performance
  23. 23. Key Learnings ● Adapting Strategy to changing market ○ product offering, pricing ● Celebrity behind Leah's Loafers ○ Tiger Green ● Private-Label Operations
  24. 24. Advice ● Know the demand for the market ● Private-Label Operations ○ Worth it for Leah's Loafers? ● Bomb.com Product Offering ● Hard working Workforce ● Whose reppin' us?

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