This presentation starts with an overview of the online events industry and covers the value propositions of WorkCast. There are recorded examples of our client webinars and a brief platform demo that covers the back-end of the WorkCast platform.

3. AGENDA
 Why webinars, webcasts and online events
 The value of WorkCast: the best Webinar, Webcast and online event Platform
 How can we help you succeed in online events?
 How to get started

4. Webinar Webcast
Video
Webcast
Webex
Audio
Webinar
Video
Webinar
Virtual
Event
Virtual Job
Fair
Online
Conference
Hybrid
Conference
eBroadcast eSeminar
Podcast Online CPD eCPD
Webinar
Channel
Webinars, webcasts or online events?
One platform can meet all your online event requirements

5. Why webinars, webcasts & online events
Over 60% of marketers are using
webinars as part of their content
marketing programs.
(Source: Content Marketing Institute)
Of the lead generation tactics
available, webinars are the
second most effective type of
premium content for marketers.
(Source: Ascend 2)
Between 20% and 40% of webinar
attendees turned into qualified
leads.
(Source: Content Marketing Institute)

6. Why are people doing them?
Employee
Communications
• Executive
Communications
• All Hands on Deck
• Town Hall
Meetings
Education and
Enablement
• Sales and Partner
Training
• Product Training
• Employee Training
• Jobs and
Recruitment Fairs
Sales & Marketing
• Thought
Leadership
• Product Marketing
• Sales
Presentations
• Product Launches
• Case Studies
Benefits?
Employee
Communications
• Brand
• Secure
• Consistent
Messaging
• Visible
Leadership
Education and
Enablement
• Scale
• Tracking
• Assessment
• Engagement
Sales & Marketing
• Sponsor
Revenue
• Lead Generation
• Audience
Engagement
• Analytics
• Brand Awareness
Examples?
Employee
Communications
• Serco executives
communicate changes
throughout their
business and achieve
real transformation.
Education and
Enablement
• AVNET uses
WorkCast for Sales
and Partner training.
So far over 120,000
attendees have gained
knowledge and
understanding of core
services.
Sales & Marketing
• Wiley runs commercial
sponsored events and
has generated over
100,000 leads for their
sponsors.
• Halogen Software
now generates 25% of
their leads through
WorkCast webinars.

7. What stops success?

8. A single platform for all events
 Your Brand
 Your Content
 Single SaaS Platform for
all Event styles
 Trusted Platform
Brand
your
Event
Workflows
Create
your
content
Create
Your
event
Styles
Run Your
Events
WorkCast Platform

9. Tech &
Electronic
Pharma &
Scientific
Retail &
Manufacturing
Professional
Services
Associations
& Charities
Govt &
Education
Publishers
Who works with WorkCast?

10. YOUR GOALS AND CLIENT SUCCESSES

11. Marketing & Lead Generation Webinars
KPMG
 Initially trialled a PPU single
monitored event
 Progressed to a Bronze Monitored
Licence
 Over achieved by 135% expected
registrations
 Improved Lead qualification
 Promoted thought leadership and
brand
 Integrated with Marketing

13. Sponsored Webinars
Reed Elsevier Group
 3 Years a customer, over 300
events run on WorkCast
 Elsevier sell sponsored webinars
and access to their webinar
channel
 Over 200,000 registrations,
160,000 attendees
 Enterprise Licence
“Elsevier webinars are critical to our work,
reputation and revenue. We have used a
number of platforms over the years but have
consolidated on WorkCast because they are
extremely reliable, and fully support our slide
content.”

15. Hybrid Event
London Business School
 4 Years a customer
 Live annual Conference with
video and slides streamed to
online version of the event
 500 attendees in the venue, 1800
viewers online during day
 Deloitte sponsor the online event
 provided sponsor access to
WorkCast platform to reporting
 WorkCast monitored and
provided attendee support for the
online event

17. Virtual Student Recruitment Fairs
Edge Hill, Pearson
 Over 20 Universities and
Colleges run online events
 University student and post
graduate open days
 WorkCast monitored and
provided attendee support for the
online event
 Gold package configured as a
single large event that is
reusable

19. Employee communications virtual event
Unilever
 Event to overcome locational and
hierarchical barriers to improve
the ‘One Team’ ethos and the
visibility of the leadership team
 Staff spread across many
countries
 4 Day event
 Over 200 delegates from 25
countries
 651 hours of learning
 Highly rated experience

21. CASE STUDIES
THE CHALLENGE & REQUIREMENTS
 Desire to create Digital Product and Revenue Stream
around Webinars
 Looking for Single platform for multiple event experiences
THE WORKCAST PLATFORM SOLUTION
 Replaced existing supplier
 Platform serves over:
 50 Webinars over 20 Titles
 10 Online Conferences
BENEFITS & OUTCOMES
 Revenue of over $1Mn
 Single platform for Commercial and Internal online events

23. CASE STUDIES
THE CHALLENGE & REQUIREMENTS
 Multinational software company
 Deliver webinars to EMEA and AP regions
 Required simulive events with high quality embedded slides, videos and
demonstrations
 Current toolset couldn’t deliver on requirements
THE WORKCAST PLATFORM SOLUTION
 WorkCast Platform enabled Halogen to pre-record and upload
presentations to deliver
 Simulive events
 Highly animated and branded slides
 Embedded videos & demonstrations
 Allowed full branding of event workflow
BENEFITS & OUTCOMES
 Replaced existing supplier
 Fully branded events, Their content delivered exactly as required
 Increased event registration targets by 20%
 Improved ease of production and delivery of events

25. CASE STUDIES
THE CHALLENGE & REQUIREMENTS
 World’s largest General Scientific Society
 Running successful Commercial Webinar Program
 Requirement for platform to handle complex ppt
requirements
THE WORKCAST PLATFORM SOLUTION
 Replaced existing supplier
 WorkCast Platform Media Hub enables AAAS to pre-
record and upload presentations
 The WorkCast Platform can support full animated media
rich presentations
BENEFITS & OUTCOMES
 AAAS now have a platform that supports complex slides
and embedded video for both Live and Pre-recorded
Webinars
 Initial Webinar had 2000 attendees

27. Platform Demonstration

31. Reporting and Analytics
Easily gauge ROI
 Registrations
 Live views
 Polls answered
 Documents/links clicked
 Continuing Education test results

32. Integration
Integrate with current platforms
and services
 Integrate with Marketing Automation
 Forms and registration pages
 Data integration for quick and easy
webinar lead scoring
 Send data straight into CRM
 Link to payment systems

33. Which Package is best for you?
Monitored Event Packages
 Full features of the Platform
 Initial set up of Event Workflow
Templates
 Pre event support
 Live event support
 Technical account management
 Packages to suit scale
 Access to content production packs
Self Service Packages
 Full features of the Platform
 Initial set up of Event Workflow
Templates
 Packages to suit scale

34. Which Package is best for you?