Virtual Career Fair and Job Shadowing Presentation

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Virtual Career Fair and Job Shadowing Presentation

  1. 1. SE PA Virtual Career Fair & Job Shadows 2010: Digital Services and Lessons Learned Presented by Michele Martin , Delaware County RCEP, Laura Heikkila & Laura McOdrum , Chester County RCEP and Michael Schweisheimer & Deb Arnold Brown , Primitive World Productions
  2. 2. Objectives <ul><li>Overview of the Virtual Career Fair </li></ul><ul><li>Review “Lessons Learned” </li></ul><ul><li>Overview of Virtual Job Shadow Project </li></ul>
  3. 3. The Virtual Career Fair
  4. 4. Our Goals <ul><li>Encourage you to: </li></ul><ul><ul><li>Try this concept in your area </li></ul></ul><ul><ul><li>Join us next year </li></ul></ul>
  5. 5. Going Regional—RCEPs <ul><li>Bucks </li></ul><ul><li>Chester </li></ul><ul><li>Delaware </li></ul><ul><li>Lehigh Valley </li></ul><ul><li>Montgomery </li></ul>
  6. 6. Target Audiences <ul><li>Students </li></ul><ul><li>Parents </li></ul><ul><li>Educators </li></ul><ul><li>RCEP Network </li></ul><ul><li>Youth-serving Organizations </li></ul>
  7. 7. Why go virtual? <ul><li>Convenience—for both the audience and presenters </li></ul><ul><li>Archived materials for re-use </li></ul><ul><li>Another way to get to parents and students </li></ul><ul><li>Scalability & sharing—expand our reach </li></ul><ul><li>Experiment with different technologies </li></ul><ul><li>Go Green! </li></ul>
  8. 8. By the Numbers. . . <ul><li>3 Days—11 a.m.-1 p.m. and 6:30-8:30 p.m. </li></ul><ul><li>8 Live Webinars (now archived and available) </li></ul><ul><li>6 Pre-Recorded “Events” </li></ul><ul><li>Dozens of resource and lesson links </li></ul><ul><li>1,304 visitors to our main website </li></ul><ul><li>5,389 page views </li></ul><ul><li>233 attendees at “live” events </li></ul><ul><li>104 members of our Virtual Career Fair Network </li></ul>
  9. 9. Topics for Webinars <ul><li>Summer Jobs </li></ul><ul><li>How to Interview </li></ul><ul><li>Employer Expectations </li></ul><ul><li>PA High Priority Occupations </li></ul><ul><li>How to Pay for College </li></ul><ul><li>Alternative Pathways to Success—2+2+2 </li></ul><ul><li>InterviewStream </li></ul><ul><li>ExploreYourFuture.org </li></ul><ul><li>Social Media for Parents (pre-Career Fair “marketing” webinar) </li></ul>
  10. 10. Technology Tools <ul><li>Customized Ning Network </li></ul><ul><li>Wikispaces </li></ul><ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Google Docs </li></ul><ul><li>Go-to-Webinar </li></ul><ul><li>Vimeo </li></ul>
  11. 11. Google Docs—Planning Tool
  12. 12. Ning Network http://sepacareerfair2010.ning.com/
  13. 13. Google Analytics Says. . .
  14. 14. Traffic . . .
  15. 15. Virtual Career Fair Wiki http://sepacareerfair2010.wikispaces.com/
  16. 16. Presentation Pages
  17. 17. Promotional Page
  18. 18. Traffic April 2010 May 2010
  19. 19. Twitter
  20. 20. Promotion <ul><li>Online—Twitter, Email, Newsletters, Websites </li></ul><ul><li>Schools </li></ul><ul><li>Libraries </li></ul><ul><li>Parent Groups—newsletters, state-wide PTA </li></ul><ul><li>PA School Counselors Association </li></ul><ul><li>Home School Groups </li></ul><ul><li>RCEP Network </li></ul><ul><li>Newspapers </li></ul>
  21. 21. What They Said. . . . N=42
  22. 26. What Worked? <ul><li>Technology </li></ul><ul><li>Removed barriers for employer & school participation </li></ul><ul><li>It was easy to access and participate—didn’t need to be technologically savvy to participate </li></ul><ul><li>Practice sessions with presenters </li></ul>
  23. 27. Challenges <ul><li>Technology </li></ul><ul><li>Promotion </li></ul><ul><li>Scheduling </li></ul><ul><li>Coaching/Preparation for Presenters </li></ul>
  24. 28. Lessons Learned <ul><li>The personality of the webinar presenter and their comfort level is CRITICAL. </li></ul><ul><li>Use polls! </li></ul><ul><li>Have two people to provide tech support (in addition to the speaker) </li></ul><ul><li>Prepare, prepare, prepare </li></ul>
  25. 29. Lessons Learned <ul><li>Presenters should be conversational—need interaction & dialog </li></ul><ul><li>Figure out how much planning time you will need—and then triple it! </li></ul><ul><li>Test the technology ahead of time—a few times. </li></ul>
  26. 30. What We Want to Change <ul><li>Improve quality of presentations—more interaction, visuals </li></ul><ul><li>Dates </li></ul><ul><li>Try different webinar platform </li></ul><ul><li>Expand offerings/events </li></ul><ul><li>Build technology skills of team </li></ul><ul><li>Survey participants ahead of time </li></ul>
  27. 31. Costs <ul><li>Ning, Wikispaces, Twitter, Google Docs, Facebook Fan Page—Free </li></ul><ul><li>Go-to-Webinar—Free (used RCEP account) </li></ul><ul><li>Vimeo--$9.95/month </li></ul><ul><li>Promotion—Free (Press releases) </li></ul><ul><li>Staff Time—approx. 200 hours </li></ul>
  28. 32. What Do You Need? <ul><li>Do it with an existing team—or build in a lot more time </li></ul><ul><li>Teams/Individuals focused on: </li></ul><ul><ul><li>Technology </li></ul></ul><ul><ul><li>Promotion of the event </li></ul></ul><ul><ul><li>Recruiting presenters </li></ul></ul><ul><li>The right tools/software—you may have to pay! </li></ul>
  29. 33. What Do You Need? <ul><li>Instructions/resources to support users and make them comfortable—presenters & participants </li></ul><ul><li>Flexibility </li></ul><ul><li>Sense of humor </li></ul><ul><li>Join our effort next year! </li></ul>
  30. 34. The Virtual Job Shadows
  31. 35. Objectives <ul><li>Provide online access to job shadow experiences for students </li></ul><ul><li>Provide additional tools/resources to support career exploration </li></ul><ul><li>Expose students to real-life careers in Delaware and Chester counties </li></ul>
  32. 36. Why go virtual? <ul><li>Reduce logistical challenges of field trips </li></ul><ul><li>Scalability—expose more students to more opportunities </li></ul><ul><li>Easier to supplement with resources </li></ul><ul><li>Convenience for employers </li></ul><ul><li>Connect to Virtual Career Fair </li></ul>
  33. 37. Virtual Job Shadow Portal <ul><li>Job shadow videos </li></ul><ul><li>Associated labor market information </li></ul><ul><li>Career assessment tools </li></ul><ul><li>Forum for connecting to employers—virtual mentoring </li></ul><ul><li>Create shared community </li></ul>
  34. 38. Primitive World Productions <ul><li>Experienced in creating job shadow videos, particularly in STEM careers </li></ul><ul><li>Online and DVD content </li></ul><ul><li>Responsive to our needs </li></ul><ul><li>Fun to work with! </li></ul>
  35. 39. The Companies/Organizations <ul><li>Southco </li></ul><ul><li>Sikorsky Global Helicopters </li></ul><ul><li>Delaware County Community College STEM Center </li></ul><ul><li>Analytical Graphics, Inc. (AGI) </li></ul><ul><li>Bentley Systems, Inc. </li></ul>
  36. 40. Value of Video in the Portal <ul><li>Tells stories, not just facts </li></ul><ul><li>Engages students with relatable human experiences </li></ul><ul><li>Demonstrates real-life career paths </li></ul>
  37. 41. Contact Us! <ul><li>Laura Heikkila -- LHeikkila@cceconomicdevelopment.com </li></ul><ul><li>Michele Martin-- [email_address] </li></ul><ul><li>Laura McOdrum-- [email_address] </li></ul><ul><li>Michael Schweisheimer-- [email_address] </li></ul><ul><li>Debbie Arnold Brown [email_address] </li></ul>

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