LinkedIn's Talent Solutions products are used by over half million Recruiting and Talent Brand Professionals. This deck walks you through how we use a combination of platforms to help us accomplish our mission of educating all our customers so they can find the right talent for their organization.

1. LTS Customer Learning & Certification
Scaling customer education using technology &
integrations
April 2017

2. Connect to Opportunity
LearnMarket SellHire
Premium
Connected Enterprise
FOR
CUSTOMERS

3. Head
count
Reach
Key
initiatives
Goals
2013
2012
2014
• Cornerstone LMS
launch
• Bite-size interactive
videos
• Global webinar
calendar setup
Build the infrastructure to
scale and plan scaled
education strategy
Reach – 5,000 (11%)
• Certification exam
• Certification prep
curriculum
Drive customer ROI by up-
skilling recruiters through
certification
Reach – 25,000 (30%)
• Learning Center UX/UI
redesign
• LTS Learning
dashboard
• UI and content
localization
Expand reach to emerging
markets and enhance
capabilities
Reach – 38,000 (38%)
2015
• Small Business Learning
Track
• Global InFormed
curriculum
standardization
Double down on
standardization and SBS
Reach – 70,000 (54%)
3 6 12 11
2016
• Scaled training for new
products and updates
• Simplify & automate UX
• Scale through
partnerships
Continue to optimize
programs, systems, and
processes for scale
Reach – 67,000
+
100K on YouTube
10
The CLC team has educated customers at scale since 2012, targeting
its initiatives based on LTS business objectives and customer success
drivers

4. We chose to scale our programs to all our customers through cost
effective third-party Learning & Certification Management Systems
Cornerstone Learning Management
Single-Sign On from LI Recruiter
Integrated with LI Data Warehouse for Reporting
and Analytics
Robust Instructor-led training administration
Kryterion Certification Management
Sign-in with LinkedIn
Test Centers in over 120 Countries
Credit Card Purchase and Online Proctoring offered
Certification SKU priced at $199 for a per exam cost
4
https://lnkd.in/learning
https://certification.linkedin.com/

5. SSO/ API
CSOD
Outbound
Data Feed
Data Warehouse
LTS Customer Learning & Certification Ecosystem
Recruiter
Tableau Dashboards
For Sales/CSO teams
Webassess
orWebEx
Help Center
Survey
Monkey
Customer-facing systems
Retention
Marketing Emails
5

6. Learning Dashboards
http://go/ltslearning2
http://go/learningengagement

7. What’s not working: Our B2B customers have to visit
various websites to learn about our products
LTS Lead
Gen
Marketing
Core Site
Quarterly
Product
Release
microsite
Learning
Center
Customer
Success
Center
(Pilot)
Help Center Billing
Center
• As an example, LinkedIn Talent Solutions, sponsors 6 disconnected websites all geared
towards the customer user or administrators
• Each property uses different means of establishing a user's identity and this makes it
near impossible for us to get a full picture of how/if our customers (and seat holders
within these customer organizations) are engaging with us after they have purchased
our products
• A number of these properties are not mobile ready/friendly making it difficult to integrate with
our B2B mobile apps
INSERT
SCREENSHOT
HERE

8. Videos Tips
Case
Studies
White
Papers
Blogs
Assessmen
ts
Certifications
Identity & Personalization
Community
Help Center
Articles & Ticketing
Add-on Products &
Services
Partners
eBooks
Customer
Education Teams
Customer
Marketing Teams
Customer Success
& GTM Teams
Global Customer
Operations
Success Center
Product Team
Reporting
&
Analytics
Custom Learning
Plans & Playlists
Email
Engine
Activity
Log/Transcript
PointDrive
LinkedIn Learning
Content
Management
System (CMS)
CMS
MSFT Answers ,
SFDC or other
Community
Platform
LinkedIn Learning
Third-party LMS integrated
with vILT provider
3rd Party Assessment Platform
Surveys
ILT vILT PDFsTips
Product
Updates
Expand existing Help
Center functionality
What’s next: One Stop Shop - B2B Success Platform
Third-party system
LinkedIn Stack

9. Appendix

10. ©2017 LinkedIn Corporation. All Rights Reserved.
Content strategy
10NOTE: Some content would be owned by CLC and other content would be owned by other teams.
Methods of Consumption
Desktop only
(Learning Center*)
Mobile only
(App)
Desktop & mobile In-person
Objectives
Provide learning at the
point of need / just-in-
time learning
 In-product
 Tips
 Animated gifs
 Short, zoomed-in
videos (~1 min)
 Tip sheets (how-tos, best
practices)
Provide learning to
support Certification
 Curriculum / learning path
 Tutorials, tip sheets
 Practice exam
 Daily practice questions (ex.
Qstream) to prep for
certification exam
 Workshop
Provide learning to
drive product mastery
 Mastery exams
 Webinars, tutorials,
& tip sheets support
the path to mastery
– without mastery
curricula
 Daily practice questions (ex.
Qstream) to prep for
mastery exam
 InFormed
 Workshop
Enrich learning beyond
mastery / recruiting as a
profession
 New learning offerings /
content supporting QPR
 Content around Recruiting
as an industry / thought
leadership
 Practice environment /
sandbox
 Podcasts
 Tip of the week (industry,
role, product)
 Discussion forum /
community discussion
 Post questions & get
responses from
other users
 Share industry
knowledge & articles
 Customer testimonial videos
 Learning blog with guest
authors
 Infographics, eBooks, data
sheets, success stories
 Customer-led workshop
 Customer panel
 Meet-ups