Branding.pptx

7 P’s of Marketing Mix
- Product - Promotion
- Place - Packaging
- Price - Positioning
- People

- is a name, symbol, or other feature that
distinguishes a seller's goods or services in
the marketplace

- a long-term design for the development of a
popular brand in order to achieve the goals and
objectives. A well-defined brand strategy shakes
all parts of a business and is directly linked to
customer needs, wants, emotions, and
competitive surroundings

- Is a powerful and sustainable high-level
marketing strategy used to create or influence a
brand.
- Branding is a strategy to distinguish products and
companies and to build economic value to both
customers and to brand owners, (Pickton and
Broderick, 2001)

Commonly Used
Branding
Strategies

Purpose
"Every brand makes a promise. But in a market
in which customer confidence is little and
budgetary observance is great, it’s not just
making a promise that separates one brand from
another, but having a significant purpose“
- Allen Adamson

2 ways to view purpose
1.Functional
 This way focuses on the assessments of success in terms of fast
and profitable reasons.
 For example, the purpose of the business is to make money.
2. Intentional
 This way focuses on fulfilment as it relates to the capability
to generate money and do well in the world.

Consistency
- The significance of consistency is to avoid things that
don’t relate to or improve your brand. Consistency aids to
brand recognition, which fuels customer loyalty.

Emotions
- There should be an emotional voice, whispering "BUY ME”.
- This means you allow the customers to have the chance to feel that
they are part of your brand.
- You should find ways to connect more deeply and emotionally with
your customers. Make them feel part of the family and use emotion to
build relationships and promote brand loyalty.

Flexibility
"Effective identity programs require sufficient consistency to be
identifiable, but sufficient variation to keep things fresh and
human,“ – Kevin Budelmann
- Marketers should remain flexible too in this rapidly changing
world. Consistency targets at setting the standard for your brand,
flexibility allows you to adjust and differentiate your approach
from your competition.

Employee Engagement
- The employees of your business are one of your pillars to
success.
- It is equally important for your employees to be well
versed in how they communicate with customers and
represent the brand of your product.

loyalty
- Loyalty is an important part of brand strategy. At the end
of the day, the emphasis on a positive relationship between
you and your existing customers sets the tone for what
potential customers can expect from doing business with
you.

Competitive Awareness
- Do not be frightened of competition. Take it as a challenge
to improve your branding strategy and craft a better value in
your brand.

ASSIGNMENT:
SKETCH YOUR PRODUCT/LOGO AND
SUBMIT IT NEXT MEETING.

Mercury is the closest planet
to the Sun and the smallest
one in the Solar System—
it’s only a bit larger than the
Moon
LOGO CONCEPT
CONCEPT

DIMENSIONS
25mm
PRINT
Despite being red, Mars is
actually a cold place
DIGITAL
Jupiter is the biggest planet in
the Solar System
120px

The correct uses of your logo
● You can describe the correct
uses of your logo here
DOS

The wrong uses of your logo
● You can describe the wrong
DON’TS

COLOR STANDARDS
#447b72
CMYK:
74,32,53,17 RGB:
68,123,114
#fbefd7
CMYK: 2,7,19,0
RGB:
251,239,215
#fa8e61
CMYK: 0,55,61,0
RGB: 250,142,97
#f2ca4f
CMYK: 7,20,77,0
RGB: 242,202,79

COLOR GUIDELINES
Positive Version (001) Negative Version (002)

TYPOGRAPHY
“Jupiter is a gas giant and
the biggest planet in the
entire Solar System”
—Josefin Sans

BRAND CONCEPTS
Mercury
Mercury is the closest
planet to the Sun
Venus
Venus is the second
planet from the Sun
Mars
Despite being red, Mars
is actually a cold place
Jupiter
It’s the biggest planet in
the Solar System
Saturn
Saturn is composed of
hydrogen and helium
Neptune
Neptune is the farthest
planet from the Sun

OUR HISTORY
Despite being red,
Mars is a cold
place
Mercury is the
closest planet to
the Sun
Venus is the
second planet
from the Sun
Saturn is a gas
giant and has
several rings

A PICTURE IS
WORTH A
THOUSAND
WORDS

IMAGE GUIDELINES
Despite being red,
Mars is actually a
cold place

THESE ARE THE PERCENTAGES
Despite being red, Mars
is actually a cold place
30%
Venus is the second
planet from the Sun
50%
Saturn is composed of
hydrogen and helium
20%

4,550,000
Big numbers catch your audience’s attention

BRAND VOICE
TONE
Despite being red, Mars is
actually a cold place full of
iron oxide dust
CHARACTER
Jupiter is a gas giant and
the biggest planet in the
Solar System

TABLE
MASS DIAMETER GRAVITY
MARS 0.11 0.53 0.38
SATURN 95.2 9.4 1.16

PLACE YOUR TAGLINE HERE
Despite being red,
Mars is cold place
Venus has a
beautiful name

BRAND EVOLUTION
To modify this graph,
click on it, follow the
link, change the data
and paste the resulting
graph here

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THANKS!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourcompany.com
Please keep this slide for attribution.

● Smiling women choosing clothes
● Shopping girl using her mobile
phone
● Shopping girl taking a selfie
● Young teenager standing on a
wall
● Shopping girl taking a selfie
● Women shoppers browsing
phone
ALTERNATIVE RESOURCES

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template? Get them for free at our other
websites:
PHOTOS
● Shopping girl on phone
● Shopping girl on phone
● Shopping girl using her mobile phone
● Shopping girl using her mobile phone
VECTORS
● Elegant geometric pattern
MOCKUPS
● Logo mockup on facade or storefront
● Paper bag mockup next to flower pot
ICONS
● Clothes Icon Pack
RESOURCES

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