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3. TABLE OF CONTENTS
ABOUT OUR
COMPANY
Describe your company,
agency or team
01
MARKET
ANALYSIS
What characteristics does
this market have?
02
GOALS &
STRATEGY
Define your goals and the
strategy to reach them
03
OUR CONTENT
PLAN
Are you going to be
present on social media?
04
BUDGET &
INVESTMENT
Every cent counts: define
your budget here
05
OUR KPI
OVERVIEW
Set clear goals, deadlines
and strategies
06
4. OUR
COMPANY
Who are you? What market do you
focus on? Here’s a paragraph you can
use to describe what makes you
unique. Tell a compelling story about
how your company was born and how it
has developed to become what it is
today
5. OUR EVOLUTION
2XXX 2XXX 2XXX
BIRTH
We had an idea, and we
were ready to succeed
DEVELOPMEN
T
We faced challenges and
grew as a company
STABILIZATIO
N
Now we’re a reference in
the market
6. OUR EVOLUTION
2XXX 2XXX 2XXX
BROADENING
Yes, we are expanding to
new markets
FUTURE
Here’s where we want to
be in 5 years
HORIZONT
Here’s our goals for the
distant future
7. CUSTOMER
FOCUS
Remember, “always put the
customer first”
COLLABORATIO
N
Always “act with honesty and
do the right thing”
“Work together. Support
each other’s success”
INNOVATION
“Strive to be creative and
bring value”
RELIABILITY
GUIDING PRINCIPLES
8. WHAT SETS US APART?
ALWAYS ON
TIME
We never miss a
deadline. You can rely
on us and rest assured
that your product will
be ready on time
OUT-OF-THE-
BOX IDEAS
Our out-of-the-box
ideas are creative
solutions that
challenge the status
quo and provide value
CUSTOMER
SERVICE
We focus on providing
a high level of
customer service so
that the experience is
always positive
9. —SOMEONE FAMOUS
“The key to success is envisioning the end
goal and working towards it with
determination and resilience, no matter what
obstacles may come your way.”
11. MARKET SHARE
Based in Canada
COMPETIT
OR
Based in Germany
COMPETIT
OR
Based in Belgium
COMPETIT
OR
COMPETIT
OR
Based in the US
Follow the link in the graph to modify its data and then paste the new one here. For more info, click here
12. BUYER PERSONA PROFILE
MOTIVATIONS INTERESTS
Age: 28 - 40 years old
Occupation: Diving
instructor
Gender: Female
Budget: $15,000 per year
20% 30% 50%
Mars Pluto Venus
2/6 1/6 3/6
Mercury Saturn Earth
ANNA SMITH
13. SALES FUNNEL
This is not the end! Good
customer care is also important
It’s time is essential because of
the client makes a decision
It’s very important to introduce
your features to the client
The potential customer first
learns about the company
AWARENE
SS
INTEREST
DECISION
PURCHAS
E
01
02
03
04
15. BUYER JOURNEY
It’s the moment when the client
begins researching online
They must weigh them before
making a decision
AWARENESS
CONSIDERATION
Apart from purchasing, there’s
trials, free versions…
DECISION
1
2
3
1
2
3
16. COMPETITOR ANALYSIS
Compare features and
benefits of your product
Analyze competitor’s
pricing and offers
Examine the feedback
on their products
Keep an eye on their
offers and launches
Identify emerging trends
in your industry
Are competitors
optimizing their SEO?
FEATURES PRICING FEEDBACK
MONITORING TRENDS SEARCH
17. Do you know what helps you make your
point crystal clear?
Lists like this one:
○ They’re simple
○ You can organize your ideas clearly
○ You’ll never forget to buy milk!
And the most important thing: the audience
won’t miss the point of your presentation
WE STAND OUT
FROM THE
OTHERS
18. SWOT ANALYSIS
Factors in our environment
to be exploited
THREATS
The things that give us an
advantage in the market
This is what hinders the
company’s progress
STRENGTHS
OPPORTUNITIE
S
WEAKNESSES
Dangers in our environment
to be avoided
S W
T
O
19. GOALS
○ Increase sales through
improved marketing and
customer outreach
○ Optimize operational
processes to reduce costs
and increase efficiency
○ Establish a timeline for new
products or services
○ Improve and upgrade
customer satisfaction
○ Expand into new markets or
new geographies
○ Develop and implement a
comprehensive strategy to
reduce environmental
impact, increase
sustainability and usability
○ Increase market share by
continuing to innovate and
meet emerging demands
SHORT TERM LONG TERM
21. STRATEGY
Identify current areas
for improvement
KEY
ACTION 1 Implement digital
transformation
KEY
ACTION 2 Analyze current
initiative automation
KEY
ACTION 3
James Leyre Jenna Tom Markus Marie
A B A B A B
22. KEY ACTION ITEMS
FIRST
QUARTER
SECOND
QUARTER
THIRD
QUARTER
Key action 1
Create detailed
procedures
Monitor and review
process performance
Measure the
effectiveness
Key action 2
Use data analytics to
gain insights
Develop strategies to
reduce waste
Stay up to date with
new technologies
Key action 3
Invest in solutions for
automation
Control of spend and
reduce overhead
Foster an environment
of collaboration
Key action 4
Focus on continuous
improvement
Management of
resources
Research best
practises from outside
23. TIMELINE
It’s used to
organize ideas and
clarify objectives
Design metrics
that can be used
to track progress
OUTLINE METRICS
Assign personnel
dedicated to this
kind of task
Make necessary
changes or
improvements
RESOURC
ES
CHANGES
24. BUDGET
20% 30%
PERSONN
EL
Hire new talent and
offer new benefits
TRAINING
Keep our workforce
up to date
10%
R&D
More grants for our
growth team
40%
MARKETIN
G
Try new marketing
strategies
28. SNEAK PEEK
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images with your own
work. Just right-click on
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29. CREDITS: This presentation template was created
by Slidesgo, and includes icons by Flaticon and
infographics & images by Freepik
THANKS!
Do you have any questions?
youremail@freepik.com
+91 620 421 838
yourwebsite.com
Please keep this slide for attribution
31. ALTERNATIVE RESOURCES
Here’s an assortment of alternative resources whose style fits that of this template:
VECTORS
○ Free vector sharks flat set of isolated icons with text and images of predatory
fishes
32. Did you like the resources on this template? Get them for free at our other websites:
VECTORS
○ Sharks in oceanarium flat composition with horizontal view of big aquarium
PHOTOS
○ Free photo view of a shark swimming underwater
○ Free photo woman freediving with flippers underwater
○ Free photo underwater environment with fish
○ Free photo lifestyle of people swimming in lake
○ Free photo front view smiley woman holding lifeline
ICONS
○ Icon Pack: Diving Flat
RESOURCES
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35. This presentation has been made using the following fonts:
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Fonts & colors used
36. Create your Story with our illustrated concepts. Choose the style you like the most, edit its colors,
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Storyset
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40. JANUARY FEBRUARY MARCH APRIL MAY JUNE
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JANUARY FEBRUARY MARCH APRIL
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50. Add the title here
Text 1 Text 2 Text 3
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2016 2017 2018 2019 2020
“Despite being red,
Mars is actually a
very cold place”
“Mercury is the
smallest planet in
the Solar System”
“Neptune is the
farthest planet from
the Sun”
“Saturn is a gas
giant and has
several rings”
“Venus is the
second planet from
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terribly hot”
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51. “Despite being red,
Mars is actually a
very cold place”
“Jupiter is the
biggest planet in the
entire Solar System”
“Saturn is a gas
giant and has
several rings”
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“Mercury is the
smallest planet in the
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TITLE 1
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