Presentation by Andreas Schleicher Tackling the School Absenteeism Crisis 30 ...
Branding.pptx
1.
2. 7 P’s of Marketing Mix
- Product - Promotion
- Place - Packaging
- Price - Positioning
- People
3. - is a name, symbol, or other feature that
distinguishes a seller's goods or services in
the marketplace
4. - a long-term design for the development of a
popular brand in order to achieve the goals and
objectives. A well-defined brand strategy shakes
all parts of a business and is directly linked to
customer needs, wants, emotions, and
competitive surroundings
5. - Is a powerful and sustainable high-level
marketing strategy used to create or influence a
brand.
- Branding is a strategy to distinguish products and
companies and to build economic value to both
customers and to brand owners, (Pickton and
Broderick, 2001)
7. Purpose
"Every brand makes a promise. But in a market
in which customer confidence is little and
budgetary observance is great, it’s not just
making a promise that separates one brand from
another, but having a significant purpose“
- Allen Adamson
8. 2 ways to view purpose
1.Functional
This way focuses on the assessments of success in terms of fast
and profitable reasons.
For example, the purpose of the business is to make money.
2. Intentional
This way focuses on fulfilment as it relates to the capability
to generate money and do well in the world.
9. Consistency
- The significance of consistency is to avoid things that
don’t relate to or improve your brand. Consistency aids to
brand recognition, which fuels customer loyalty.
10. Emotions
- There should be an emotional voice, whispering "BUY ME”.
- This means you allow the customers to have the chance to feel that
they are part of your brand.
- You should find ways to connect more deeply and emotionally with
your customers. Make them feel part of the family and use emotion to
build relationships and promote brand loyalty.
11. Flexibility
"Effective identity programs require sufficient consistency to be
identifiable, but sufficient variation to keep things fresh and
human,“ – Kevin Budelmann
- Marketers should remain flexible too in this rapidly changing
world. Consistency targets at setting the standard for your brand,
flexibility allows you to adjust and differentiate your approach
from your competition.
12. Employee Engagement
- The employees of your business are one of your pillars to
success.
- It is equally important for your employees to be well
versed in how they communicate with customers and
represent the brand of your product.
13. loyalty
- Loyalty is an important part of brand strategy. At the end
of the day, the emphasis on a positive relationship between
you and your existing customers sets the tone for what
potential customers can expect from doing business with
you.
14. Competitive Awareness
- Do not be frightened of competition. Take it as a challenge
to improve your branding strategy and craft a better value in
your brand.
16. CREATE YOUR BRAND NAME:
Create your logo, your catchphrase, and the name of your
brand. At the back of it, indicate your target market users and
an explanation why you created that brand.
23. The correct uses of your logo
● You can describe the correct
uses of your logo here
● You can describe the correct
uses of your logo here
● You can describe the correct
uses of your logo here
● You can describe the correct
uses of your logo here
DOS
24. The wrong uses of your logo
● You can describe the wrong
uses of your logo here
● You can describe the wrong
uses of your logo here
● You can describe the wrong
uses of your logo here
● You can describe the wrong
uses of your logo here
DON’TS
27. TYPOGRAPHY
“Jupiter is a gas giant and
the biggest planet in the
entire Solar System”
—Josefin Sans
28. BRAND CONCEPTS
Mercury
Mercury is the closest
planet to the Sun
Venus
Venus is the second
planet from the Sun
Mars
Despite being red, Mars
is actually a cold place
Jupiter
It’s the biggest planet in
the Solar System
Saturn
Saturn is composed of
hydrogen and helium
Neptune
Neptune is the farthest
planet from the Sun
29. OUR HISTORY
Despite being red,
Mars is a cold
place
Mercury is the
closest planet to
the Sun
Venus is the
second planet
from the Sun
Saturn is a gas
giant and has
several rings
35. THESE ARE THE PERCENTAGES
Despite being red, Mars
is actually a cold place
30%
Venus is the second
planet from the Sun
50%
Saturn is composed of
hydrogen and helium
20%
37. BRAND VOICE
TONE
Despite being red, Mars is
actually a cold place full of
iron oxide dust
CHARACTER
Jupiter is a gas giant and
the biggest planet in the
Solar System
38. PLACE YOUR TAGLINE HERE
Despite being red,
Mars is cold place
Venus has a
beautiful name
39. _____________1. Considered as silent hero in the marketing world.
_____________2. Refers to a process used by marketers to create an image in the
minds of a target market.
_____________3. The value of money in exchange for a product or service.
_____________4. Refers to any goods and services that are produced to meet the
consumer’s wants, taste, and preferences.
_____________5. Represents the location where the buyer and seller exchange
goods or services.
_____________6. Refers to the complete set of activities, which communicate the
product, brand or service to the user.
_____________7. Your team, your staffs, your audience, and your advertisers are
the people in marketing.
QUIZ
40. CREDITS: This presentation template was
created by Slidesgo, including icons by Flaticon,
and infographics & images by Freepik.
THANKS!
Do you have any questions?
Please keep this slide for attribution.
