SlideShare a Scribd company logo
1 of 128
Dominic Woodman
@dom_woodman
Distilled
How to debug things
http://www.slideshare.net/DominicWoodman
Language
Language
Breakdown, Re-create, Test
What is debugging?
I use it to mean a
specific kind of
problem solving
I have a problem.
I get roughly what I need to do.
I have a problem.
Language
I get roughly what I need to do.
I have a problem.
I get roughly what I need to do.
I know what I’m going to go
and do now.
I have a problem.
Breakdown, Re-
create, Test
Language
“How to post a job in
Drupal 7”
“How to use concrete to
create the Taj Mahal”
“How to post a job in Drupal 7”
“How to post a job in Drupal 7”
“How to create a page in Drupal 7”
“How to post a job in Drupal 7”
“How to create a page in Drupal 7”
“How to programmatically create
a page in Drupal 7”
“How to post a job in Drupal 7”
“How to create a page in Drupal 7”
“How to programmatically create
a page in Drupal 7”
“How to programmatically create
a node in Drupal 7”
Try to verbalise
what we want
“How to
post a job in
Drupal 7”
Look for information on a
concept
Try to verbalise
what we want
Look for information on a
concept
Try to verbalise
what we want
Learn
language
1
Look for information on a
concept
Try to verbalise
what we want
Learn
language
2
Look for information on a
concept
Try to verbalise
what we want
Learn
language
3
Look for information on a
concept
Try to verbalise
what we want
Learn
language
4
Look for information on a
concept
Try to verbalise
what we want
5
Research
topic
The problem isn’t
impossible
Marketing problems are often hard only
because there is so much complex language.
#brightonSEO @dom_woodman
Look for information on a
concept
Try to verbalise
what we want
5
Research
topic
Look for information on a
concept
Try to verbalise
what we want
5
Research
topic
Try to avoid the
language cycle
Time is better spent to understand the
concepts and the practicalities.
#brightonSEO @dom_woodman
Other people
Other people
Youtube tutorials
Other people
Youtube tutorials
Written tutorials
Other people
Youtube tutorials
Written tutorials
Documentation
When to ask for
help?
Not sure when it’s ok to ask for help? If
you’re stuck on language always ask for it.
#brightonSEO @dom_woodman
Get people to ask
about language
Create an atmosphere in your team so people
feel comfortable asking about language.
#brightonSEO @dom_woodman
Look for information on a
concept
Try to verbalise
what we want
Learn
language
1
Look for information on a
concept
Try to verbalise
what we want
1
Research
topic
Piece of cake.
It’s basically done.
I think I’ve got it.
Now I’ve got it.
Hmm hadn’t expected that.
Guys, I’m having a bad day.
You’ve found the answer
but it’s intimidating
Stick with it until
you comprehend
Pull out parts and
quickly test
Stick with it until you
comprehend
Area Quick debugger
JS Developer Tools (Console tab)
Python CLI, PythonAnywhere
CSS Developer Tools (Elements tab)
Regex Regex101
Status codes & Directives Crawlbin
Hreflang Hreflang tester, Hreflang Ninja
Or find a way to QUICKLY test
Copy paste or
actually read
Reading without comprehending or trying is
the easiest and least helpful.
#brightonSEO @dom_woodman
“I have no idea how I
installed it, so we just
sudo remove all”
Dominic Woodman - How to fix Drush
“Be careful with crawl
paths.”
Dominic Woodman - Notes on Ajax facets
Keep a notes file
for definitions
Write as if you won’t come back to it for 2
months. Future you will appreciate it.
#brightonSEO @dom_woodman
I get roughly what I need to do.
I have a problem.
I get roughly what I need to do.
I know what I’m going to go
and do now.
I have a problem.
Re-create
Breakdown & Test
Consistently re-
create a problem
A problem you can’t consistently re-create
is a problem you can’t test and solve.
#brightonSEO @dom_woodman
4
1
Imitate location
Imitate user agent
Imitate Google’s IP
And location and user
agent.
Imitate Google’s JS
Rendering
This really is a pretty
great tool.
Imitating Google for
a single request
The mobile testing tool or URL inspector in
GSC will both show you the rendered DOM.
#brightonSEO @dom_woodman
41 41 41
41 41 41
41 41 41
41
Website 1
41 41 41
Website 2 Website 3 Website 4
Index
Crawling
Rendering
41
Your old, slow, website
41 41 41 41
Your old, slow, website
41
Your old, slow, website
00:00
41
CACHE
41
EMPTY
CACHE
Server resources
Caching
Periodic tasks
Crawl resource
Crawl render delay
Server logs can spot
inconsistent problems
If you’re seeing in-consistent problems,
they’re best spotted in logs.
#brightonSEO @dom_woodman
An example
On-page
Off-page
You can’t re-create in
the Bing validator :(
Exact competitor
markup
On-page
Off-page
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11"
},
"description": "Customers reviews of microwave.",
"name": "Microwave Customer Reviews"
}
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11"
},
"description": "Customers reviews of microwave.",
"name": "Microwave Customer Reviews",
"price": 120.99
}
It’s a product without a price
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11",
"bestRating": "5",
"worstRating": "1",
},
"description": "Customers reviews of microwave.",
"name": "Microwave Customer Reviews",
}
It doesn't have ratings bounds
On-page
Off-page
Missing fields
No price
No ratings bounds
{
"@context": "https://schema.org",
"@type": "Product",
}
It’s JSON-LD not microdata
<div itemscope
itemtype="http://schema.org/Product">
...
</div>
On-page
Off-page
Missing fields
Data format
No price
No ratings bounds
JSON-LD not
microdata
On-page
Off-page
Missing fields
Data format
No price
No ratings bounds
JSON-LD not
microdata
On-page
Off-page
Missing fields
Data format
Data values
No price
No ratings bounds
JSON-LD not
microdata
{
"@context": "https://schema.org",
"@type": "Product",
"aggregateRating": {
"@type": "AggregateRating",
"ratingValue": "3.5",
"reviewCount": "11"
},
"description": "Customers reviews of microwave.",
"name": "Microwave Customer Reviews"
}
On-page
Off-page
Missing fields
Data format
Data values
No price
No ratings bounds
JSON-LD not
microdata
Schema Protocol
WHY BING WHY
Break your problem
into single tests
Take your problem and break it into
chunks that you can individually test.
#brightonSEO @dom_woodman
bit.ly/debugging-checklist
bit.ly/brighton-debugging

More Related Content

What's hot

Content for 2015 and Beyond by Matt Beswick, SEM Days 2015
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015Content for 2015 and Beyond by Matt Beswick, SEM Days 2015
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015SEO monitor
 
Data driven-products-now
Data driven-products-nowData driven-products-now
Data driven-products-nowDan McKinley
 
Starting a website from design
Starting a website from designStarting a website from design
Starting a website from designNadachan5
 
Resumes and job interviews for tech jobs
Resumes and job interviews for tech jobsResumes and job interviews for tech jobs
Resumes and job interviews for tech jobsAndy Lester
 
How to Make Customer Support Your Product's Greatest Feature
How to Make Customer Support Your Product's Greatest FeatureHow to Make Customer Support Your Product's Greatest Feature
How to Make Customer Support Your Product's Greatest FeatureAtlassian
 
Design for Continuous Experimentation
Design for Continuous ExperimentationDesign for Continuous Experimentation
Design for Continuous ExperimentationDan McKinley
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content MarketingPaddy Moogan
 
When Support Calls
When Support CallsWhen Support Calls
When Support CallsJames Thomas
 
Project Management or how to herd cats
Project Management or how to herd catsProject Management or how to herd cats
Project Management or how to herd catsBecky Davis
 
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...Distilled
 
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real World
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real WorldHow Chunky Do You Need To Be?: Adaptive Content Strategies For The Real World
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real WorldChristopher Grant Ward
 
WordCamp Nashville 2016: The promise and peril of Agile and Lean practices
WordCamp Nashville 2016: The promise and peril of Agile and Lean practicesWordCamp Nashville 2016: The promise and peril of Agile and Lean practices
WordCamp Nashville 2016: The promise and peril of Agile and Lean practicesmtoppa
 
How We Re-imagined and Simplified Confluence Bit by Bit
How We Re-imagined and Simplified Confluence Bit by BitHow We Re-imagined and Simplified Confluence Bit by Bit
How We Re-imagined and Simplified Confluence Bit by BitAtlassian
 
Get Hired! Landing A Product Job
 Get Hired! Landing A Product Job Get Hired! Landing A Product Job
Get Hired! Landing A Product JobProduct School
 
A/B Testing - In data we trust
A/B Testing - In data we trustA/B Testing - In data we trust
A/B Testing - In data we trustPedro Marques
 
ATEC3361 Internet Studio
ATEC3361 Internet StudioATEC3361 Internet Studio
ATEC3361 Internet StudioKen Starzer
 
5 Easy Things To Be Just A Bit More Agile
5 Easy Things To Be Just A Bit More Agile5 Easy Things To Be Just A Bit More Agile
5 Easy Things To Be Just A Bit More AgileBrian Prince
 
The Challenges In Branding Our School Site
The Challenges In  Branding Our School SiteThe Challenges In  Branding Our School Site
The Challenges In Branding Our School SiteMatthew Hughes
 

What's hot (20)

Content for 2015 and Beyond by Matt Beswick, SEM Days 2015
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015Content for 2015 and Beyond by Matt Beswick, SEM Days 2015
Content for 2015 and Beyond by Matt Beswick, SEM Days 2015
 
Data driven-products-now
Data driven-products-nowData driven-products-now
Data driven-products-now
 
Starting a website from design
Starting a website from designStarting a website from design
Starting a website from design
 
Resumes and job interviews for tech jobs
Resumes and job interviews for tech jobsResumes and job interviews for tech jobs
Resumes and job interviews for tech jobs
 
Scalding at Etsy
Scalding at EtsyScalding at Etsy
Scalding at Etsy
 
How to Make Customer Support Your Product's Greatest Feature
How to Make Customer Support Your Product's Greatest FeatureHow to Make Customer Support Your Product's Greatest Feature
How to Make Customer Support Your Product's Greatest Feature
 
Design for Continuous Experimentation
Design for Continuous ExperimentationDesign for Continuous Experimentation
Design for Continuous Experimentation
 
Sustainable Content Marketing
Sustainable Content MarketingSustainable Content Marketing
Sustainable Content Marketing
 
When Support Calls
When Support CallsWhen Support Calls
When Support Calls
 
Project Management or how to herd cats
Project Management or how to herd catsProject Management or how to herd cats
Project Management or how to herd cats
 
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...
SearchLove London 2018 - Dom Woodman - A year of SEO split testing changed ho...
 
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real World
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real WorldHow Chunky Do You Need To Be?: Adaptive Content Strategies For The Real World
How Chunky Do You Need To Be?: Adaptive Content Strategies For The Real World
 
WordCamp Nashville 2016: The promise and peril of Agile and Lean practices
WordCamp Nashville 2016: The promise and peril of Agile and Lean practicesWordCamp Nashville 2016: The promise and peril of Agile and Lean practices
WordCamp Nashville 2016: The promise and peril of Agile and Lean practices
 
MVP Defined
MVP DefinedMVP Defined
MVP Defined
 
How We Re-imagined and Simplified Confluence Bit by Bit
How We Re-imagined and Simplified Confluence Bit by BitHow We Re-imagined and Simplified Confluence Bit by Bit
How We Re-imagined and Simplified Confluence Bit by Bit
 
Get Hired! Landing A Product Job
 Get Hired! Landing A Product Job Get Hired! Landing A Product Job
Get Hired! Landing A Product Job
 
A/B Testing - In data we trust
A/B Testing - In data we trustA/B Testing - In data we trust
A/B Testing - In data we trust
 
ATEC3361 Internet Studio
ATEC3361 Internet StudioATEC3361 Internet Studio
ATEC3361 Internet Studio
 
5 Easy Things To Be Just A Bit More Agile
5 Easy Things To Be Just A Bit More Agile5 Easy Things To Be Just A Bit More Agile
5 Easy Things To Be Just A Bit More Agile
 
The Challenges In Branding Our School Site
The Challenges In  Branding Our School SiteThe Challenges In  Branding Our School Site
The Challenges In Branding Our School Site
 

Similar to Debugging SEO - Language & Breaking Down

Build some PR!
Build some PR!Build some PR!
Build some PR!spartasoft
 
Why projects fail
Why projects failWhy projects fail
Why projects failPonto GP
 
Surviving the technical interview
Surviving the technical interviewSurviving the technical interview
Surviving the technical interviewEric Brooke
 
Voice usability testing with WOZ methodology - UX SCOT 2019
Voice usability testing with WOZ methodology - UX SCOT 2019Voice usability testing with WOZ methodology - UX SCOT 2019
Voice usability testing with WOZ methodology - UX SCOT 2019Abi Reynolds
 
Upwork time log and difficulty 20160523
Upwork time log and difficulty 20160523Upwork time log and difficulty 20160523
Upwork time log and difficulty 20160523Sharon Liu
 
Ux scot voice usability testing with woz - ar and sf - june 2019
Ux scot   voice usability testing with woz - ar and sf  - june 2019Ux scot   voice usability testing with woz - ar and sf  - june 2019
Ux scot voice usability testing with woz - ar and sf - june 2019User Vision
 
Embrace Uncertainty
Embrace UncertaintyEmbrace Uncertainty
Embrace Uncertaintyabcd82
 
Give a Great Tech Talk
Give a Great Tech TalkGive a Great Tech Talk
Give a Great Tech Talkjberkus
 
Building a Unified Product Content Strategy | Quentin Dietrich
Building a Unified Product Content Strategy | Quentin DietrichBuilding a Unified Product Content Strategy | Quentin Dietrich
Building a Unified Product Content Strategy | Quentin DietrichLavaConConference
 
E4IT STARTER - MODULE 14.pdf
E4IT STARTER - MODULE 14.pdfE4IT STARTER - MODULE 14.pdf
E4IT STARTER - MODULE 14.pdfAnna Gandrabura
 
Building the Right Thing
Building the Right ThingBuilding the Right Thing
Building the Right Thingfuglylogic
 
STAR (an impromptu speaking technique)
STAR (an impromptu speaking technique)STAR (an impromptu speaking technique)
STAR (an impromptu speaking technique)Olga Sergeeva
 
Investor Marketing Services – Creating More Time
Investor Marketing Services – Creating More TimeInvestor Marketing Services – Creating More Time
Investor Marketing Services – Creating More TimeInvestor Marketing Services
 
How to Design a Web App People Love
How to Design a Web App People LoveHow to Design a Web App People Love
How to Design a Web App People LovePete Kistler
 
GeneralAssemb.ly Summer Program: Tech from the Ground Up
GeneralAssemb.ly Summer Program: Tech from the Ground UpGeneralAssemb.ly Summer Program: Tech from the Ground Up
GeneralAssemb.ly Summer Program: Tech from the Ground UpDaniel Doubrovkine
 
We design orientation class
We design orientation classWe design orientation class
We design orientation classMunirMahmud3
 
E4IT STARTER - MODULE 12.pdf
E4IT STARTER - MODULE 12.pdfE4IT STARTER - MODULE 12.pdf
E4IT STARTER - MODULE 12.pdfAnna Gandrabura
 
How To (Not) Open Source - Javazone, Oslo 2014
How To (Not) Open Source - Javazone, Oslo 2014How To (Not) Open Source - Javazone, Oslo 2014
How To (Not) Open Source - Javazone, Oslo 2014gdusbabek
 

Similar to Debugging SEO - Language & Breaking Down (20)

Build some PR!
Build some PR!Build some PR!
Build some PR!
 
Why projects fail
Why projects failWhy projects fail
Why projects fail
 
Rapid prototyping
Rapid prototypingRapid prototyping
Rapid prototyping
 
Surviving the technical interview
Surviving the technical interviewSurviving the technical interview
Surviving the technical interview
 
Voice usability testing with WOZ methodology - UX SCOT 2019
Voice usability testing with WOZ methodology - UX SCOT 2019Voice usability testing with WOZ methodology - UX SCOT 2019
Voice usability testing with WOZ methodology - UX SCOT 2019
 
Upwork time log and difficulty 20160523
Upwork time log and difficulty 20160523Upwork time log and difficulty 20160523
Upwork time log and difficulty 20160523
 
Ux scot voice usability testing with woz - ar and sf - june 2019
Ux scot   voice usability testing with woz - ar and sf  - june 2019Ux scot   voice usability testing with woz - ar and sf  - june 2019
Ux scot voice usability testing with woz - ar and sf - june 2019
 
Design Sprints
Design SprintsDesign Sprints
Design Sprints
 
Embrace Uncertainty
Embrace UncertaintyEmbrace Uncertainty
Embrace Uncertainty
 
Give a Great Tech Talk
Give a Great Tech TalkGive a Great Tech Talk
Give a Great Tech Talk
 
Building a Unified Product Content Strategy | Quentin Dietrich
Building a Unified Product Content Strategy | Quentin DietrichBuilding a Unified Product Content Strategy | Quentin Dietrich
Building a Unified Product Content Strategy | Quentin Dietrich
 
E4IT STARTER - MODULE 14.pdf
E4IT STARTER - MODULE 14.pdfE4IT STARTER - MODULE 14.pdf
E4IT STARTER - MODULE 14.pdf
 
Building the Right Thing
Building the Right ThingBuilding the Right Thing
Building the Right Thing
 
STAR (an impromptu speaking technique)
STAR (an impromptu speaking technique)STAR (an impromptu speaking technique)
STAR (an impromptu speaking technique)
 
Investor Marketing Services – Creating More Time
Investor Marketing Services – Creating More TimeInvestor Marketing Services – Creating More Time
Investor Marketing Services – Creating More Time
 
How to Design a Web App People Love
How to Design a Web App People LoveHow to Design a Web App People Love
How to Design a Web App People Love
 
GeneralAssemb.ly Summer Program: Tech from the Ground Up
GeneralAssemb.ly Summer Program: Tech from the Ground UpGeneralAssemb.ly Summer Program: Tech from the Ground Up
GeneralAssemb.ly Summer Program: Tech from the Ground Up
 
We design orientation class
We design orientation classWe design orientation class
We design orientation class
 
E4IT STARTER - MODULE 12.pdf
E4IT STARTER - MODULE 12.pdfE4IT STARTER - MODULE 12.pdf
E4IT STARTER - MODULE 12.pdf
 
How To (Not) Open Source - Javazone, Oslo 2014
How To (Not) Open Source - Javazone, Oslo 2014How To (Not) Open Source - Javazone, Oslo 2014
How To (Not) Open Source - Javazone, Oslo 2014
 

More from Dominic Woodman

SEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideSEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideDominic Woodman
 
How to Succeed in B2B SEO
How to Succeed in B2B SEOHow to Succeed in B2B SEO
How to Succeed in B2B SEODominic Woodman
 
19 Lessons I learned from a year of SEO split testing
19 Lessons I learned from a year of SEO split testing19 Lessons I learned from a year of SEO split testing
19 Lessons I learned from a year of SEO split testingDominic Woodman
 
Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Dominic Woodman
 
How a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedHow a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedDominic Woodman
 
Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureDominic Woodman
 
Split Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningSplit Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningDominic Woodman
 
A Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryA Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryDominic Woodman
 
What is AMP and do I care?
What is AMP and do I care?What is AMP and do I care?
What is AMP and do I care?Dominic Woodman
 

More from Dominic Woodman (10)

SEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech SideSEO for Large/Enterprise Websites - Data & Tech Side
SEO for Large/Enterprise Websites - Data & Tech Side
 
SEO for Large Websites
SEO for Large WebsitesSEO for Large Websites
SEO for Large Websites
 
How to Succeed in B2B SEO
How to Succeed in B2B SEOHow to Succeed in B2B SEO
How to Succeed in B2B SEO
 
19 Lessons I learned from a year of SEO split testing
19 Lessons I learned from a year of SEO split testing19 Lessons I learned from a year of SEO split testing
19 Lessons I learned from a year of SEO split testing
 
Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...Information Architecture for SEOs - Matching intent to pages & internal linki...
Information Architecture for SEOs - Matching intent to pages & internal linki...
 
How a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO workedHow a year of SEO split testing changed how I thought SEO worked
How a year of SEO split testing changed how I thought SEO worked
 
Matching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information ArchitectureMatching Keywords to Pages - Information Architecture
Matching Keywords to Pages - Information Architecture
 
Split Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of LearningSplit Testing for SEO - 9 Months of Learning
Split Testing for SEO - 9 Months of Learning
 
A Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big QueryA Guide to Log Analysis with Big Query
A Guide to Log Analysis with Big Query
 
What is AMP and do I care?
What is AMP and do I care?What is AMP and do I care?
What is AMP and do I care?
 

Recently uploaded

Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...aditipandeya
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptxMasterPhil1
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceDamien ROBERT
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfasiyahanif9977
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategySouvikRay24
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AIRinky
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurCall girls in Ahmedabad High profile
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldScalenut
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesPushON Ltd
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...Benjamin Szturmaj
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 

Recently uploaded (20)

Social Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdfSocial Samosa Guidebook for SAMMIES 2024.pdf
Social Samosa Guidebook for SAMMIES 2024.pdf
 
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
VIP 7001035870 Find & Meet Hyderabad Call Girls Film Nagar high-profile Call ...
 
Best Persuasive selling skills presentation.pptx
Best Persuasive selling skills  presentation.pptxBest Persuasive selling skills  presentation.pptx
Best Persuasive selling skills presentation.pptx
 
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG complianceAvoid the 2025 web accessibility rush: do not fear WCAG compliance
Avoid the 2025 web accessibility rush: do not fear WCAG compliance
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdfTOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
TOP DUBAI AGENCY OFFERS EXPERT DIGITAL MARKETING SERVICES.pdf
 
No Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found OnlineNo Cookies No Problem - Steve Krull, Be Found Online
No Cookies No Problem - Steve Krull, Be Found Online
 
The Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison KaltmanThe Future of Brands on LinkedIn - Alison Kaltman
The Future of Brands on LinkedIn - Alison Kaltman
 
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing StrategyDIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
DIGITAL MARKETING COURSE IN BTM -Influencer Marketing Strategy
 
Forecast of Content Marketing through AI
Forecast of Content Marketing through AIForecast of Content Marketing through AI
Forecast of Content Marketing through AI
 
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service NagpurRussian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
Russian Call Girls Nagpur Swara 8617697112 Independent Escort Service Nagpur
 
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
Generative AI Master Class - Generative AI, Unleash Creative Opportunity - Pe...
 
Mastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven WorldMastering SEO in the Evolving AI-driven World
Mastering SEO in the Evolving AI-driven World
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Cost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surgesCost-effective tactics for navigating CPC surges
Cost-effective tactics for navigating CPC surges
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
How videos can elevate your Google rankings and improve your EEAT - Benjamin ...
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 

Debugging SEO - Language & Breaking Down

Editor's Notes

  1. Structure is better Found answer but intimidating - both paola and robin tied this to langauge loop Sam found intro slightly too long
  2. Back in 2012, i had a death wish, I decided I wanted to do this: drive a motorbike down Vietnam. About 2000km. From hanoi to ho chi minh
  3. I was expecting these gorgeous open roads that I’d roar down, clothes flapping in the wind.
  4. Actually most of it looks like this. Take those open roads add, a couple thousand motorbikes, buses
  5. Water barrels and goldfish
  6. I drove this very loveable, but objectively crap bike. ( it had no headlights, handlebars that had basically rusted into 2, and a speedometer that never went below 90km even when parked.)
  7. And this deathtrap that someone had attached wheels to made it 600 or so kms before failing (the first time) I knew had a issue, i was driving along a lovely mountain road, and the engine would shut off. It slowed i restarted the engine, pulled the throttle it went for a bit before the engine shut off again.
  8. We head for the nearest town which is Dong hoi and pull into one of the 100s of mechanics shops that litter vietnam
  9. Sat in that miserables mechanics, we debugged that bike. I was crap at debugging that bike for all the same reasons that people are bad at debugging anything
  10. We head for the nearest town which is Dong hoi and pull into one of the 100s of mechanics shops that litter vietnam
  11. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  12. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  13. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  14. I’d love to say these lads, knew all these things and were the world’s greatest mechanics But they werent. This whole process is slow agnosing and awful These lads were better than me but they still weren’t fantastic. They jumped straight to trying breakdown the problem and started randomly switching out pieces of the bike and trying to charge me money for it.
  15. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  16. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  17. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  18. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  19. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  20. endlessly re-watching National Treasure 2 and almost missed my visa deadline.
  21. By day 3 they literally tore out my carbeaurettor and put in a new one.
  22. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  23. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  24. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  25. This is when you ask for help. Ask people to teach you the language to solve your problems.
  26. The documentation will contain lots of information that will be super useful, WHEN you know the language
  27. And while they could breakdown the motorbike, we didnt know how to test it because we couldn’t re-create the problem We spend 3 days trying to solve this problem,
  28. For problems in search re-creating means re-creating what google is seeing In search being able to re-create a problem, usually involves mimicing google
  29. Pretty good imitation but not quite the same
  30. First point mimic google for a single request Be more clear
  31. First point mimic google for a single request Be more clear
  32. Be more specific
  33. Be more specific
  34. Be more specific
  35. Be more specific