2. The world is changing all
around us. To continue to
thrive as a business, we
must look ahead,
understand the trends and
forces that will shape our
business in the future and
move swiftly to prepare for
what's to come. We must get
ready for the future today.
Introduction
3. It declares our purpose as a company and serves as
the standard against which we weigh our actions and
decisions.
To refresh the world
To inspire moments of optimism and happiness
To create value and make a difference
Mission
6. History
1886-The Coca Cola beverage
invented by pharmacist John
Stith Pemberton.
1889-The formula and brand
was bought by Asa Candler
who incorporated the
company in 1892.
1916-The company began
manufacturing its famous
bottle, which remains as the
signature shape of Coca Cola
today.
1928-Robert Woodruff, the
president of the company that
year led the expansion of Coca
Cola overseas when he
introduced it to the Olympic
Games for the first time.
1960-The company decided to
expand with new flavors- Fanta,
Sprite and Fresca, and even
acquired the Minute Maid
company.
1980-The introduction of Diet
Coke, which became the leading
low-calorie drink in the world.
7. 1985- The company attempted to change the formula of
the drink with "New Coke“ for publicity. The company
gave in to protests and returned to a variation of the old
formula using high fructose corn syrup instead of cane
sugar as the main sweetener.
The company's presence worldwide was growing
rapidly over the years and Coca Cola found a home in
more places around the world. Today, Coca Cola has
grown to be the world's most ubiquitous brand, with
more than 1.4 billion beverage servings sold each day.
History
9. The exact formula of Coca-Cola's natural flavorings (but not its other
ingredients, which are listed on the side of the bottle or can) is a trade secret.
Carbonated water
Sugar (sucrose or high-fructose corn syrup depending on country of origin)
Caffeine
Phosphoric acid
Caramel color (E150d)
Natural flavorings
A can of Coke (12 fl ounces/355 ml) has 39 grams of carbohydrates (all
from sugar, approximately 10 teaspoons), 50 mg of sodium, 0 grams fat, 0
grams potassium, and 140 calories.
Ingredients
11. Coca-Cola's advertising has significantly affected
American culture, and it is frequently credited
with inventing the modern image of Santa Claus
as an old man in a red-and-white suit. They’re
famous for their Holidays campaigns.
Before Santa Claus, Coca-Cola relied on images
of smartly dressed young women to sell its
beverages. Coca-Cola's first such advertisement
appeared in 1895, featuring the young Bostonian
actress Hilda Clark as its spokeswoman.
In 1941 we saw the first use of the nickname
"Coke" as an official trademark for the product.
Coca-Cola was the first commercial sponsor of
the Olympic games, at the 1928 games in
Amsterdam.
Advertising