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1. Jin Ae Soo
PRESENTED TO
December 2025
Startup
Business
Proposal
Prepared for Branding Strategy
Daniel Gallego
PRESENTED BY
MSGR
2. Daniel
Founder & CEO
Dear Ms. Soo,
A letterhead refers to the heading at the top of a sheet of letter
paper. It usually consists of a name and an address, or a logo.
This often appears in letters created by companies and
individuals for communicating messages, whether it’s within the
team, business partners, or with clients.
Letterheads are important branding tools as well, as they are sent
out to a wide audience. They can set the tone for messages while
showcasing your company’s expertise and professionalism. This
makes it important for you to create a letterhead that captures
your brand’s identity while presenting important details. It helps
to create a template that you can use for different occasions,
from interoffice memos to customer correspondences.
hello
from
MSGR
3. About the
company
Business proposals are a key element in expanding the scope and reach of your company, no
matter what industry you’re in. All you need to do is elaborate on your ideas using facts and
other relevant details that you can gather to back up your statements.
Most business proposals begin with a background of the brand or company. You can include
your logo, a few photos, a brief explanation of your goals, and even a short anecdote about your
beginnings. Make sure everything is clear to your readers or potential customers. Afterwards,
focus on your main purpose. It’s best to create an outline that lists the who, what, why, where,
when, and how of your business or project. From there, you can go into the details. The bulk of
your proposal should include things like a list of services, logistics, and pricing. Add examples
for a clearer picture, and include graphs and charts if you need to present data. It also helps to
include testimonials from former clients, giving your readers a better look at your brand.
To complete your proposal, add your business’ contact details so your clients know where to
reach you. You can also include a call to action, while emphasizing the quality of services that
you can offer. Finally, end your business proposal on a memorable, but professional note.
Organization and Management
Daniel Gallego
Founder and CEO
Matt Zhangyee
Chief Financial Officer
Hailey Copeland
Head of Marketing
Isabelle Casarez
Sales Manager
M
4. 0 100 200 300 400
Partners
Non-Partners
0 100 200 300
Partners
Non-Partners
0 100 200 300
Partners
Non-Partners
Market
Research
Business proposals are a key element in
expanding the scope and reach of your
company, no matter what industry you’re in.
All you need to do is elaborate on your ideas
using facts and other relevant details that you
can gather to back up your statements.
Most business proposals begin with a
background of the brand or company. You
can include your logo, a few photos, a brief
explanation of your goals, and even a short
anecdote about your beginnings. Make sure
everything is clear to your readers or
potential customers. Afterwards, focus on
your main purpose. It’s best to create an
outline that lists the who, what, why, where,
when, and how of your business or project.
From there, you can go into the details. The
bulk of your proposal should include things
like a list of services, logistics, and pricing.
Add examples for a clearer picture, and
include graphs and charts if you need to
present data. It also helps to include
testimonials from former clients, giving your
readers a better look at your brand.
To complete your proposal, add your
business’ contact details so your clients know
where to reach you. You can also include a
call to action, while emphasizing the quality of
services that you can offer. Finally, end your
business proposal on a memorable, but
professional note.
5. Proposed
Timeline
PHASE 1
PHASE 2
PHASE 3
Business proposals are a key element in expanding the scope and reach of your company, no
matter what industry you’re in. All you need to do is elaborate on your ideas using facts and
other relevant details that you can gather to back up your statements.
Most business proposals begin with a background of the brand or company. You can include
your logo, a few photos, a brief explanation of your goals, and even a short anecdote about your
beginnings. Make sure everything is clear to your readers or potential customers. Afterwards,
focus on your main purpose. It’s best to create an outline that lists the who, what, why, where,
when, and how of your business or project. From there, you can go into the details. The bulk of
your proposal should include things like a list of services, logistics, and pricing. Add examples
for a clearer picture, and include graphs and charts if you need to present data. It also helps to
include testimonials from former clients, giving your readers a better look at your brand.
To complete your proposal, add your business’ contact details so your clients know where to
reach you. You can also include a call to action, while emphasizing the quality of services that
you can offer. Finally, end your business proposal on a memorable, but professional note.
PHASE 4
PHASE 5
Discuss requirements
Create messaging app strategy
Present strategy
Revise and refine strategy
Implement strategy