1. MAIN MINOR
Avoid Tech Duplication HTTPS
Website loading speed .htaccess
URL CDN images
Robots.txt Pagination tags
Sitemap Hreflang
SEO FACTOR:
TECH
MySEO.pro
2. Avoid too long URL Use dash (-) instead space
URL without any symbols, except dash URL should be relevant to keywords
URL sensitive for case Unique URL for every page
Only english letters Human Friendly URL
4. Close index for UTM links
Check Validator for Robots.txt
In Google Console
Add Sitemap link Close index for admin panel
Close index for inner search results Don't block folders with images, css and js scripts
ROBOTS.TXT RECOMMENDATION
7. Regularly updated Don’t have any mistake in Sitemap validator
Contains correct URLs Sitemap link added in Google Console or Robots.txt
Include all main pages Split by sitemap index and sitemap list
SITEMAP RECOMMENDATION
8. DUPLICATION EXAMPLE
HTTP - HTTPS
http://website.com
https://website.com
Www.
subdomain
www.site.com
site.com
old - new
subdomain
old.site.com
site.com
last slash in URL
site.com/url
sute.com/url/
URL parameter
?filter=12312312
?ref=123
AVOID TECH DUPLICATION
13. DUPLICATION EXAMPLE
Last URL slash
website.com/url
website.com/url/
HTTP - HTTPS
http://website.com
https://website.com
URL parameters
(Only canonical tag)
website.com/?filter=black
website.com/?ref=name
website.com/?utm_source=noname
www. website.com
www.website.com
WHEN SHOULD USE REDIRECT 301 OR CANONICAL TAG