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DIGITAL
Marketing
Introduction
Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using the
internet and other forms of digital
communication. This includes not only email,
social media, and web-based advertising,
but also text and multimedia messages as a
marketing channel. Essentially, if a marketing
campaign involves digital communication, it's
digital marketing.
01 02 03
Objectives
Increasing revenue and
generating profits is
the most important
objective for all Digital
Marketers. This can be
done by combining SEO
efforts and PPC Ads
which helps in
identifying and
attracting potential
clients.
The second objective is to
create demand through
various means. A
conscious attempt is
made to find out the
preferences and tastes of
the consumers
Modern marketing
is customer-
oriented. It begins
and ends with the
customer.
Elements of
Digital marketing
Search Engine Optimization.
Content Marketing.
Social Media Marketing.
Influencer Marketing.
Email Marketing.
Affiliate Marketing.
Have a Goal and Objectives.
Know How to Reach Your Audience.
Creating an Effective Funnel.
Creating Effective Content.
KEYS TO SUCCESSFUL DIGITAL
MARKETING CAMPAIGN
STAGES OF DIGITAL MARKETING
Phase 1: Setting Up and Laying Down Your Digital
Marketing Strategy.
Phase 2: Implementation and Traction.
Phase 3: Conversion and Expansion.
Phase 4: Understanding Client Desire
Phase 5: Re-plan and Research.
6 TYPES OF DIGITAL MARKETING MODELS
search engine
optimization
pay per click
social media
marketing
content
marketing
mobile
marketing
affillate
marketing
Why Digital Marketing Is Important For
Your Business?
Digital marketing matters more than ever before.
While traditional marketing is still pretty effective,
digital marketing is poised to become the most
powerful form of marketing.
Get excited already?
Reach NIDM
NIDM - Head Office Address
#No 23, Venkateshwara Complex, 1st floor, 9th B and C
Main, Dr. Puneeth Rajkumar Road, KEB Colony, BTM 1st
Stage, Bengaluru, Karnataka 560029
NIDM Contact Details
+91 9611361147
+91 8008709040
NIDM EMAIL
nidmindia@gmail.com
info@nidmindia.com

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DIGITAL (1).pdf

  • 2. Introduction Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel. Essentially, if a marketing campaign involves digital communication, it's digital marketing.
  • 3. 01 02 03 Objectives Increasing revenue and generating profits is the most important objective for all Digital Marketers. This can be done by combining SEO efforts and PPC Ads which helps in identifying and attracting potential clients. The second objective is to create demand through various means. A conscious attempt is made to find out the preferences and tastes of the consumers Modern marketing is customer- oriented. It begins and ends with the customer.
  • 4. Elements of Digital marketing Search Engine Optimization. Content Marketing. Social Media Marketing. Influencer Marketing. Email Marketing. Affiliate Marketing.
  • 5. Have a Goal and Objectives. Know How to Reach Your Audience. Creating an Effective Funnel. Creating Effective Content. KEYS TO SUCCESSFUL DIGITAL MARKETING CAMPAIGN
  • 6. STAGES OF DIGITAL MARKETING Phase 1: Setting Up and Laying Down Your Digital Marketing Strategy. Phase 2: Implementation and Traction. Phase 3: Conversion and Expansion. Phase 4: Understanding Client Desire Phase 5: Re-plan and Research.
  • 7. 6 TYPES OF DIGITAL MARKETING MODELS search engine optimization pay per click social media marketing content marketing mobile marketing affillate marketing
  • 8. Why Digital Marketing Is Important For Your Business? Digital marketing matters more than ever before. While traditional marketing is still pretty effective, digital marketing is poised to become the most powerful form of marketing.
  • 9. Get excited already? Reach NIDM NIDM - Head Office Address #No 23, Venkateshwara Complex, 1st floor, 9th B and C Main, Dr. Puneeth Rajkumar Road, KEB Colony, BTM 1st Stage, Bengaluru, Karnataka 560029 NIDM Contact Details +91 9611361147 +91 8008709040 NIDM EMAIL nidmindia@gmail.com info@nidmindia.com