Wellcome to Rank keywords Digital Marketing Institute in Kanpur

1. Digital
Marketing
www.rankkeyword.in

2. Introduction to Digital
Marketing
Digital marketing, also called online
marketing, is the promotion of brands
to connect with potential customers
using the internet and other forms of
digital communication.
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3. Understanding
Digital Marketing
Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using the
internet and other forms of digital
communication.
02

4. Growing your sales. When you employ good
marketing tactics, you will make more sales. ...
Using and managing your reputation. ...
Audience marketing benefits. ...
You earn trust. ...
Knowing what works. ...
Learning the marketp
lace.
Benefits of Digital
Marketing
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www.rankkeyword.in

5. Reach a wider online audience and
increase visibility.
Targeted advertising.
Cost-effective compared to
traditional marketing.
Measurable results.
Increase customer engagement
and loyalty.
Improved customer insights.
Greater flexibility.
Access to global markets.
Advantages of
Digital
Marketing
04

6. Website and SEO
Search engine optimization is a set of
technical and content practices aimed at
aligning a website page with a search
engine's ranking algorithm so it can be
easily found, crawled, indexed, and
surfaced in the SERP for relevant
queries.
05

7. Social Media
Marketing
(SMM)
Social media marketing (SMM)
is the use of social media
platforms to interact with
customers to build brands,
increase sales, and drive
website traffic.
06

8. Email Marketing
Email marketing is a type of direct digital
marketing method that uses emails to engage
with a business's audiences. It involves sending
promotional or informational content. Email
marketing is typically used to create product or
brand awareness and generate leads or sales.
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9. Content marketing is a marketing strategy
used to attract, engage, and retain an audience
by creating and sharing relevant articles,
videos, podcasts, and other media. This
approach establishes expertise, promotes
brand awareness, and keeps your business top
of mind when it's time to buy what you sell.
Content
Marketing
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10. Concept of PPC advertising
Driving immediate and targeted traffic
Platform ads
Setting up campaigns
Optimizing keywords
Monitoring performance
Pay-Per-Click
Advertising (PPC)
09

11. Conclusion
Summarize key points discussed
in the presentation
Reinforce the significance of
digital marketing for businesses
in today's digital age
Encourage the audience to
explore and implement digital
marketing strategies to stay
competitive
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