2. Benefits of digital
marketing
Introduction Objective
Consist Conclusion

3. Digital marketing, also called online marketing, is
the promotion of brands to connect with
potential customers using the internet and other
forms of digital communication. This includes not
only email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.

4. • Global reach.
• Cost efficiency.
• Measurable results.
• Effective targeting.
• Increased engagement.
• Flexibility.
• Social currency

5. SMART goals are Specific, Measurable,
Achievable, Relevant, and Time-bound .Among
the Specific Goals are increasing traffic and
target audience. The way the company collects
and uses data is a measurable goal.
• Businesses focus on using digital marketing
to reach out to new audiences. It is possible
to achieve this by consistently producing
ads, articles, blogs, and other lead-
generation content for the company’s
website.
• The company’s digital marketing goals can
be met by forming a team and assigning
specific tasks to each member.
• A company can achieve its digital marketing
objectives by focusing on digital marketing
KPIs.
• KPIs cover various aspects of digital
marketing, such as web traffic, pay-per-
click, SEO rankings, etc.

6. Digital marketing can be broadly broken into eight main
categories including: affiliate marketing, content marketing,
email marketing, marketing analytics, mobile marketing, pay-
per-click, search engine optimization and social media
marketing.

7. A digital connected India can result in the growth
of the social and economic status of people. This
can be achieved by the development of non-
agricultural economic activities. Instead of
providing access to health, education, and
financial services.
Conclusion 02
Digital marketing, also called
online marketing, is the
promotion of brands to
connect with potential
customers using the internet
and other forms of digital
communication.
Conclusion 03
The importance of
marketing on the Internet is
increasingly important for
company. In fact, online
marketing has become an
important focus for most
companies as they look to
reach customers online and
grow sales.
Conclusion 01