FIVE DIFFERENT APPEALS OF SBI ADVERTISEMENTS

1. Advertising management
NAME:R.DHIVYA
COMPANY:SBI
Fear appeals:
fear appeals are seldom composed of only negative element and the message closes
down on a positive note if one complies with the message. For example, in the figure
below, the fear appeal is used by including a demon’s shadow in the picture that
demonstrates that you are at risk if not protected. However, besides including the fear
factor, the ad states that protection is possible and suggests State Bank of India’s 8
rules of safe and secure Internet banking.
b) Would you change the appeal? Why or why not?
I would not change the appeal because the appeal is appropriate to the advertisement
and conveyed the right message about the advertisement.As if we are not protected by
the rick that arise to us we have a fear that the money we saved is not securved and it
may be hacked by other and use our savings.

2. Emotional appeals:
emotional appeal of advertising, customers’ social or psychological
needs for purchasing a product or service are targeted. The advertising appeals
to emotions of customers where rational differentiations inthe appealing to them
are difficult to bring out. They work quite well because they reduce the
pricesensitivity and strengthen the brand equity. They even continue to work
well in times of economics low down because of this feature
b) Would you change the appeal? Why or why not?
no,​ ​This advertisement is emotionally connected with the life of a child, every
parents have a wish that their children should have a bright future. sbi providers
them a children life insurance this is emotional appeal
SCARCITY APPEAL:
Scarcity appeals are based on limited supplies or limited time period for purchase of products
and are often used while employing promotional tools including sweepstakes, contests etc.

3. When there is a limited supply of a product, the value of that product increases. Scarcity appeals
urge consumers to buy a particular product because of a limitation.
b​) ​Would you change the appeal? Why or why not?
Scarcity appeals means a limited duration of time to buy the product or services
tier in this advertisement duration of time is between 2oth-24th sep sbi
provides 10% discount on sbi debit and credit card.
youth appeal:
Advertisements that reflect youth giving aspects of the products. Cosmetic products in
particular make use of this appeal. In the advertisements below, the product is shown used by
some young celebrities of the country. The products are advertised in such a way that the young
customers feel that it connects to them.
This adds tells about the new way to use our money through mobile No wasting
time going to the bank and transfer the amount or check balance every time is
done through the mobile that is time consuming thing that attracts the consumer

4. to make use of the sbi any where.It is a youth appeal because students going to
clg spends their money and don't know to maintain the balance so this
advertisement gives the notification about the mini statement,balance, can also
transfer fund to other in few second etc…
b) Would you change the appeal? Why or why not?
No,i would not change the appeal as i is connect to youth of the digital world
BRAND APPEAL:
at marketing professionals use to persuade people to buy a product, pay for a
service, donate to a cause, or otherwise be persuaded. The Brand Appeal seeks
to remind people about a brand they are already familiar with, to appeal to their
desire to cling to a brand they already love.
This advertising tells about the goodwill of the company and is it ranked no 1 in
world wide as it a digital support on facebook where it has 5 million followeres.It
is one of the top most branded company in banking sector.so the out come
advertisement appeals is brand appeal
b) Would you change the appeal? Why or why not?
No,this is fully connect with the no of population that sbi has connected with sbi
and i tells about the brand