1. The target audience for our chosen brand and its releted trend are ladies aged between 16-40.The
very fact that females have always been more cautious and kept self more clean and beautiful
makes it easy for us to choose our target audience. The process of unlearning and physical fatigue
slowly starts after 40 and hence our primary targets are more focused till 40.The problems they face
are long parlour ques, expensive appointments, and less choice among products and styles.
HUL L.I.M.E 13: Stage 1 Submission
2. TARGET AUDIENCE AND THEIR PROBLEMS (75 words)
HUL Brand that you have picked up: TRESSEMME
The innovative ways that brands are going about it are simply too interesting to not
highlight. Starting with the hilarious approach that Head & Shoulders has taken to
advertising, this collection of shampoo marketing examples features everything from
packaging to billboards and everywhere in between to give a broad overview of how
brands are selling something that traditionally sells itself.1. sources experimental ideas
for straight hair. 2. sharing their experiences with the product through videos and blog
posts, in the Hair Fall Rescue Diary
3. WHY IS IT IMPORTANT TO SOLVE THIS PROBLEM? (75 words)
5. COMMUNICATION CHALLENGE (100 words)
6. CONSUMER INSIGHT (50 words)
7. CAMPAIGN IDEA (50 words)
Amplification happens when your content is shared, either through organic or paid
engagement, within social marketing channels thereby increasing your word-of-mouth
exposure. Amplification works by getting your message promoted (amplified) through
employees, customers, industry partners, fans, and influencers.
8. CAMPAIGN AMPLIFICATION (Including partnerships & Associations) (100 words)
Though successful marketing communication can bring great value to a firm, there
are several challenges. To effectively reach consumers, marketers must identify the
right communication target, create a compelling message based on the target, and
then deliver the message in the right channel at the right moment. When considering
the target of marketing communication, marketers must differentiate between
consumers and audience.
It is important to solve the problem to make the consumers independent, give them the
option to choose the way they want to do self and most importantly touch the safety margin
as one knows himself or herself the best and would keep oneself away from safety issues in
this pandemic situation and hence there is an requirement to solve is as soon as possible.
We have chosen “an increased comfort with in home self grooming and DIY homecare”. The major
reason behind it is the trend which the pandemic has set into the lives of the Indian consumer of
becoming independent and self relient. The closing down of salons and parlours for quite some
time, the safety risk that one still feels around visiting a beauty center where touch is inevitable and
hence has made people think twice before getting into one.
1. CONSUMER TREND/S YOU’VE CHOSEN AND WHY? (75 words)
4. PRODUCT DESCRIPTION (75 words)(Leave blank if your idea doesn’t have a product innovation)
Not focusing on any product innovation.
1. Developing strategies for how to best present help center or support
information. 2. Choosing which types of products to focus on creating or
expanding in the future.3.Sending marketing and promotional material to
specific segments of customers that will resonate with the content.
