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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
This document discusses using small data experiments to drive content creation. It describes building a proof of concept to generate content for 50 keywords using 20 proxies and 2 data centers for $31.94. The document suggests prospecting for data from APIs, bundles, and unlikely sources. It concludes by encouraging building crawlers to curate evergreen content and telling your story in a real-time manner.
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SearchLove Boston 2013_Dr Pete_Do It Yourself Data Driven Content
- 1. DIY Data-driven Content Dr.Pete Meyers Marketing Scientist, SEOmoz
- 4. “LET’S MAKE ASCROLLER!”
- 7. This Is aStory of small Data
- 8. A Small DataExperiment
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- 10. So, We BuiltAn Engine…
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- 14. Total Cost ofMonth 1 21.99 9.95 $31.94 Proxies… Hosting…
- 15. Build a Proofof Concept 50 Keywords 20 Proxies 2 DCs V2 V3 POC 1,000 10,000
- 16. Fail 2 Outof 3 Times
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- 23. More APIs –mashape.com
- 24. APIs in UnlikelyPlaces
- 25. API Post –seomoz.org/blog
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- 28. Build A BetterMousetrap
- 29. “538” = #8Keyword
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- 31. Be A BetterCurator
- 32. Go Evergreen –theshortcutts.com
- 34. Thanks for Watching! Email:peter@seomoz.org ∞ Twitter: @dr_pete