Big Data for small business transform your business into more efficient and smarter operation. Stay ahead of the game and take advantage of Big data analytics for small business to now how can big data help small businesses.

1. How can Big Data help Small Businesses?

2. Introduction
• Big data has been the most talked about emerging technology in recent times.
• However, for SMBs, the question is, does the cost and effort justify the value
to be derived from data?
• Big data analytics for small business provides deep insights that complement
human judgement.
• Forrester describes the power of big data for small business as “a major
disruption in the business intelligence and data management landscape.”

3. Success stories of benefiting Big Data for small business
1. Point defiance zoo & Aquarium Tacoma, Washington
• Unable to plan daily staffing commensurate with attendance.
• Major source of income was through attendance, which was highly dependent on
weather.
• By parsing historical data, and analysing it against decades of local weather data, they
found some predictable intelligence.
• This helped them to fine-tune their plans regarding staffing and promotional activities.
2. A lease-management company in North Carolina
• Manages nearly 1,000 rental properties in the outer banks,
• Unable to accurately predict profitability for homeowners through tourist rentals.
• Management found it impossible to analyse the data that they had amassed over the
years.
• The company opted for a business analytics tool, which distilled the data and simplified
the available information.

4. Big Data Solution
• Based on the data analytics, the company could share vital information with its
guests.
• They could now make rental-pricing recommendations to owners based on
seasonal trends and so forth.
• The business has grown by over 10 percent and costs reduced by 15 percent in the
last three years.
• Big data analytics for small business also helped this company to identify invoice-
processing errors, and overall it saved $50,000, annually.

5. Conclusion
What are you waiting for?
• Small and medium-sized businesses have a history of leading the change in
adopting emerging technologies.
• Big data for small business helps small organizations to watch and learn about their
customers and their preferences.
• For retaining customers and acquiring new ones, for up selling and cross-selling,
for streamlined processes, which lead to operational efficiency, big data has a hoard
of benefits that simply cannot be ignored!