1HOW BIG DATA CANPROVIDE REAL TIMEBUSINESS INTELLIGENCE
2WITH REAL TIME COMES REAL TIME PROBLEMSWHERE INTELLIGENCE AND ADAPTIVE DATAMANAGEMENT IS REQUIRECollecting SmartGathering...
33 VS OF BIG DATA
4“IT’S NOT INFORMATION OVERLOAD. IT’SFILTER FAILURE.” ― CLAY SHIRKY@chasemcmichel @infinigraph
5• On behalf of BT Germany GmbH & Co., theExperton Group carried out a study on thequestion of how big data is changingbus...
6
7CONTENT ACTIONS IN REAL TIMEactionable insights is the most important part of collecting data@chasemcmichael @infinigraph
8GEORGE TAKEI IS “ENGAGEMENT”>3M Talking About This
9Engagement: How Its Shared*Source: Stamenhttps://vimeo.com/50730773• Starts from George• People share it• Shares spawn ne...
10INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY.THIS IS A...
11IN MEMORY IS KEYBig data analysis is a mix of anthropology, social sciences and statistics.@chasemcmichael @infinigraph
12GAME CHANGINGTrifecta - Insights, Scale and Speed designed for in memory computation like no other@chasemcmichael @infin...
13SAP® IN-MEMORY APPLIANCE (SAP HANA™)Near-Zero Latency• capable of performing complex calculationson complex data very fa...
14SOCIAL SEGMENTATIONSocial data is one of the most powerful ways to segment your audience@chasemcmichael @infinigraph
15HYPERCURATION™ IN REAL TIME
16LARGE SCALE INDUSTRY INSIGHTSWhat is drive the greatest engagement in your business. iswhats working @chasemcmichael @in...
17HOW BIG?
181TREND IDENTIFICATION - HYPERCURATION™Example: Real-Time trending contentfrom 25 retail brands in one view.Know what you...
19OUR BIGGEST REAL TIME CHALLENGES1. Distributed Data Gathering (Drone /Broker Mesh)2. Changing Landscape of Data(Changing...
20FREE EBOOKS – KNOWLEDGEhttp://bit.ly/ContentROI http://bit.ly/7_Strategies
21Go here to get your brand’s report:http://smo.infinigraph.com
22Thank You!@chasemcmichael@infinigraphhttp://smo.infinigraph.comhttp://www.infinigraph.comYouTube /infinigraphSlideshare ...
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Big Data Real Time Marketring Content Trends

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  • Big Data Intelligence for Exceptional Engagement Performance
  • To me, there is good Big Data, which is insight, and bad Big Data, which is noise
  • What's needed is a better understanding of customers' and prospects' “digital body language,” Melin said. “As they move through the sales cycle, this digital body language becomes more robust,” she said. It's crucial, she added, that the insights gained through the analysis of this information is shared throughout the organization.
  • InfiniGraph has invested over 3 years of data organization/collection on 250K brands categorized into Industry. This is a big deal and the historic data isn’t available unless you captured it. Brands need this level to extract the right insights InfiniGraph provides. The social graph is a mess, brands must have content scoring and analytics to measure what’s working in their industry NOT JUST THEMSELVES. How their brand is comparing with others and what’s effective. Monthly reports are created along with content curation feeds provids brand ongoing intelligence used on every marketing initiatives. The toll creates highly strategic as well as tactical data ongoing.
  • Big Data Real Time Marketring Content Trends

    1. 1. 1HOW BIG DATA CANPROVIDE REAL TIMEBUSINESS INTELLIGENCE
    2. 2. 2WITH REAL TIME COMES REAL TIME PROBLEMSWHERE INTELLIGENCE AND ADAPTIVE DATAMANAGEMENT IS REQUIRECollecting SmartGathering the data is a science. Interpreting the data is an art@chasemcmichael @infinigraph
    3. 3. 33 VS OF BIG DATA
    4. 4. 4“IT’S NOT INFORMATION OVERLOAD. IT’SFILTER FAILURE.” ― CLAY SHIRKY@chasemcmichel @infinigraph
    5. 5. 5• On behalf of BT Germany GmbH & Co., theExperton Group carried out a study on thequestion of how big data is changingbusiness and IT. The study, “Data Explosionin Business IT”, was carried out in March andApril 2012 with 100 decision-makersworking at companies with more than 500employees. Most participants named mobileuse of the Internet and cloud computing asthe most important factors driving thegrowth of big data.WHERE THE DATA IS COMING FROMthere is good Big Data, which is insight, and bad Big Data, which isnoise
    6. 6. 6
    7. 7. 7CONTENT ACTIONS IN REAL TIMEactionable insights is the most important part of collecting data@chasemcmichael @infinigraph
    8. 8. 8GEORGE TAKEI IS “ENGAGEMENT”>3M Talking About This
    9. 9. 9Engagement: How Its Shared*Source: Stamenhttps://vimeo.com/50730773• Starts from George• People share it• Shares spawn newshareshttp://www.facebookstories.com/stories/2200/data-visualization-photo-sharing-explosionsThe two colors are genderJuly to September 2012
    10. 10. 10INFINIGRAPH HAS INVESTED OVER 3 YEARS OF DATA ORGANIZATION/COLLECTION ON 250K BRANDS CATEGORIZED INTO INDUSTRY.THIS IS A BIG DEAL AND THE HISTORIC DATA ISN’T AVAILABLE UNLESS YOU CAPTURED IT. BRANDS NEED THIS LEVEL TO EXTRACT THERIGHT INSIGHTS INFINIGRAPH PROVIDES. THE SOCIAL GRAPH IS A MESS, BRANDS MUST HAVE CONTENT SCORING AND ANALYTICS TOMEASURE WHAT’S WORKING IN THEIR INDUSTRY NOT JUST THEMSELVES. HOW THEIR BRAND IS COMPARING WITH OTHERS ANDWHAT’S EFFECTIVE. MONTHLY REPORTS ARE CREATED ALONG WITH CONTENT CURATION FEEDS PROVIDS BRAND ONGOINGINTELLIGENCE USED ON EVERY MARKETING INITIATIVES. THE TOLL CREATES HIGHLY STRATEGIC AS WELL AS TACTICAL DATAONGOING.We have too much of a focus on the collection of data by keyword vs. segmentedgroups and communities @chasemcmichael @infinigraph
    11. 11. 11IN MEMORY IS KEYBig data analysis is a mix of anthropology, social sciences and statistics.@chasemcmichael @infinigraph
    12. 12. 12GAME CHANGINGTrifecta - Insights, Scale and Speed designed for in memory computation like no other@chasemcmichael @infinigraph
    13. 13. 13SAP® IN-MEMORY APPLIANCE (SAP HANA™)Near-Zero Latency• capable of performing complex calculationson complex data very fast.• process calculations as business event andtriggers occur• decisions executed immediatelySpeed equals an “unfair” competitive advantage in real time big data@chasemcmichael @infinigraph
    14. 14. 14SOCIAL SEGMENTATIONSocial data is one of the most powerful ways to segment your audience@chasemcmichael @infinigraph
    15. 15. 15HYPERCURATION™ IN REAL TIME
    16. 16. 16LARGE SCALE INDUSTRY INSIGHTSWhat is drive the greatest engagement in your business. iswhats working @chasemcmichael @infinigraph
    17. 17. 17HOW BIG?
    18. 18. 181TREND IDENTIFICATION - HYPERCURATION™Example: Real-Time trending contentfrom 25 retail brands in one view.Know what your audience is resonatingaround.
    19. 19. 19OUR BIGGEST REAL TIME CHALLENGES1. Distributed Data Gathering (Drone /Broker Mesh)2. Changing Landscape of Data(Changing API / Changing Data"Types" & Sources)3. Categorization / TaxonomyHandling (Dealing with lots ofdisparate data)Scale ScaleScale
    20. 20. 20FREE EBOOKS – KNOWLEDGEhttp://bit.ly/ContentROI http://bit.ly/7_Strategies
    21. 21. 21Go here to get your brand’s report:http://smo.infinigraph.com
    22. 22. 22Thank You!@chasemcmichael@infinigraphhttp://smo.infinigraph.comhttp://www.infinigraph.comYouTube /infinigraphSlideshare /infinigraphGreatSocial EngagementIs AboutKnowing whatdrives engagement

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