By Neil Isford, General Manager, Global Industry Solutions - IBM Cognitive Solutions Team

1. Disrupt & innovate
with Cognitive
Neil Isford
General Manager
Global Industry Solutions,
Cognitive Solutions, IBM
@nisford
#ibmCAO

2. World’s Largest
Taxi Company…
Owns No
Vehicles
Disruption is upon you…
World’s Largest
Accommodation
Company……
Owns No
Real Estate
Photograph by Andrew Harrer/Bloomberg
World’s Largest
Retailer…
Carries No
Inventory
World’s Biggest
Media Company..
Creates
No Content

3. Accelerated digitization
Radical technology changes
Knowledge replacing speculation
Analytics: The Upside of Disruption
Insights from the IBM Global C-suite Study
Three Disrupters
1
2
3

4. In fact, from the 2015 IBM C-suite Study: “Re-defining Boundaries”
Torchbearers are financial outperformers and
leading innovators; they use cognitive to get ahead
More decentralized
decision-making
62%
45%
more
38%
47%
38%
Cognitive computing
more
24%
Advanced manufacturing
technologies
30%
24%
more
25%
Market FollowersTorchbearers

5. 5
Cognitive
understand, reason,
learn
Predictive
predict, decide, act
Descriptive
discover, report, analyze
What is Cognitive?

6. ©2016 IBM Corporation 6
The price of not knowing.
©2016 IBM Corporation

7. ©2016 IBM Corporation 7
Energy &
Utilities
More than 680
million smart meters
will be installed
globally by 2017 –
producing more
than 280 PB of new
data to be analyzed
and acted upon
Healthcare
Each person will
generate 1 million
GB of health-related
data in their lifetime –
equivalent to about
300 million books
Public Safety
New York City
surveillance cameras
and sensors
generate 520 TB of
data per day, largely
unstructured
Oil & Gas
Modern facilities
have more than
80,000 sensors in
place, and a single
reservoir will produce
more than 15 PB of
data in its lifetime
©2016 IBM Corporation

8. Machine+
Large-scale math
Pattern discovery
Statistical reasoning
8©2016 IBM Corporation
Human
Self-directed goals
Common sense
Value judgment

9. 9©2016 IBM Corporation
Learn at scale

10. Reason with purpose Interact naturally with humansLearn at scale
10©2016 IBM Corporation
Reason with purpose

11. © 2015 INTERNATIONAL BUSINESS MACHINES CORPORATION 11
Intelligent
exploration
and discovery.
Cognitive
processes &
operations.
Deeper
human
engagement.
Elevated
expertise.
Cognitive
products
and services.
Advantages
of Cognitive

12. Becoming a Cognitive Business
1. Design a cognitive strategy
2. Extend cognitive with analytics
3. Move to cognitive cloud
4. Build a cognitive infrastructure
5. Adopt cognitive security

13. Start the journey
Rapid Analytics Visioning Workshop
to schedule a complimentary workshop at your convenience
Philip Black, pablack@us.ibm.com
ibm.biz/ChiefDataOfficer