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eBay at The Chief Analytics Officer Forum, Europe
GLOBAL CONNECTED COMMERCE
PIERRE OMIDYAR
EBAY FOUNDER & E-COMMERCE PIONEER
800M 220 $82B
2secs
Items Countries Merchandise
Dress
4secs
Mobile
7secs
Watch
Big Data @ eBay
• 5 Billion URL hits
• 350 Million Searches
• 500 Million View items
• $7K in Payments per Second
• 10’s of Millions of user sessions
• 10 Million purchases
• 100s of Billion SQL calls
• >100 Petabytes of data
……today
Small Teams Can Have a Big Impact
TEAM
DYNAMICS
BUSINESS
STRATEGY
INSIGHTS & ACTIONOPERATIONAL
EFFICIENCIES
5
START WITH A VISION
6
Mission Statement
Be Global Business Partners
and Connect the Dots to
Make eBay better
ebay
ANALYTICS
Superior
Technical
Skills
Strategic
Insights
Business
Acumen
Exciting
Career
TO ALIGN WITH BUSINESS PRIORITIES
RESEARCHBUSINESS PARTNER
STRATEGY
ACCOUNTABILITY
PRICE
CHANGESPARTNERSHIPS
MARKETING
CAMPAIGNS
IMPORT VS.
EXPORT
PROMOTIONS &
DEALS ADVERTISING
ESTABLISH A WORKING MODEL@ EBAY
7
BUSINESS
PERFORMANCE
BEYOND THE MATRIX – THE CLOUD STRUCTURE
8
Longer Term
Projects
• Specialists
• Rotating
Talent Pool
Centralized Teams
• Data Scientists
• Business Analysts
• Insight Analysts
• Econometricians
• Statisticians
• Mathematicians
Matrix Support
• Data Systems
Support
• Off-shore Insight
Analysts
• Regional
Business
Analysts
Verticals
Reporting &
Operational
Support
• Contractors
• Consultants
Horizontals
Short - Medium Term Projects Long-Term Projects
CHOOSE WHAT TO SUPPORT
WHAT
• Who are my Customers?
• Which Domains?
• Strategic Priorities
HOW
• Define Success
• Focus on Business Results
• Thought Leadership
PRODUCTIVITY
• Prioritization Process
• Transparency
• Big Impact
• Strategic Alignment
• Project Management
• Flexibility & Speed
10
AUTOMATION…
11
…MAKES SPACE FOR INNOVATION
EXECUTION
12
DEMAND GENERATION
13
14
Global Business Partners who Connect the Dots to Make eBay better
eBay at The Chief Analytics Officer Forum, Europe

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eBay at The Chief Analytics Officer Forum, Europe

  • 2. GLOBAL CONNECTED COMMERCE PIERRE OMIDYAR EBAY FOUNDER & E-COMMERCE PIONEER
  • 3. 800M 220 $82B 2secs Items Countries Merchandise Dress 4secs Mobile 7secs Watch
  • 4. Big Data @ eBay • 5 Billion URL hits • 350 Million Searches • 500 Million View items • $7K in Payments per Second • 10’s of Millions of user sessions • 10 Million purchases • 100s of Billion SQL calls • >100 Petabytes of data ……today
  • 5. Small Teams Can Have a Big Impact TEAM DYNAMICS BUSINESS STRATEGY INSIGHTS & ACTIONOPERATIONAL EFFICIENCIES 5
  • 6. START WITH A VISION 6 Mission Statement Be Global Business Partners and Connect the Dots to Make eBay better ebay ANALYTICS Superior Technical Skills Strategic Insights Business Acumen Exciting Career
  • 7. TO ALIGN WITH BUSINESS PRIORITIES RESEARCHBUSINESS PARTNER STRATEGY ACCOUNTABILITY PRICE CHANGESPARTNERSHIPS MARKETING CAMPAIGNS IMPORT VS. EXPORT PROMOTIONS & DEALS ADVERTISING ESTABLISH A WORKING MODEL@ EBAY 7 BUSINESS PERFORMANCE
  • 8. BEYOND THE MATRIX – THE CLOUD STRUCTURE 8 Longer Term Projects • Specialists • Rotating Talent Pool Centralized Teams • Data Scientists • Business Analysts • Insight Analysts • Econometricians • Statisticians • Mathematicians Matrix Support • Data Systems Support • Off-shore Insight Analysts • Regional Business Analysts Verticals Reporting & Operational Support • Contractors • Consultants Horizontals Short - Medium Term Projects Long-Term Projects
  • 9. CHOOSE WHAT TO SUPPORT WHAT • Who are my Customers? • Which Domains? • Strategic Priorities HOW • Define Success • Focus on Business Results • Thought Leadership
  • 10. PRODUCTIVITY • Prioritization Process • Transparency • Big Impact • Strategic Alignment • Project Management • Flexibility & Speed 10
  • 14. 14 Global Business Partners who Connect the Dots to Make eBay better