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A Guide For Business Leaders
Lessons learned from
thousands of customers
An Information Builders Production
Developing a D...
Content Outline
What strategy is not vs. what it is
Example: Napoleon’s five principles
Strategic framework: people, proce...
Strategy Is Not...
Vision
Goals
Planning
Tactics
Initializes: Increase budget in
target markets by 30%.
Aligns: The best-t...
Strategy Is...
Vision
Goals
Planning
Tactics
Principles to help
achieve your
Direction to help
choose your
Starting
point ...
Example: Napoleon’s Five “Policies”
1. The primary objective is the destruction of the
enemy’s armies or the main army.
2....
High-Level Principles, Not Heavy Detail
More like a marketing plan than documentation
Made for easy communication
Focuses ...
What Strategy Depends On
Napoleon’s strategy depended, as yours will, on:
Process Mobilizing troops
Disrupting lines of su...
Data: One of Your Most Valuable Assets
Asset: a resource with economic value that
an individual, corporation or country ow...
Not Any Old Strategy: Data Strategy
9
Process
People
Technology
Govern
How do I
manage data
to ensure its
suitability for
...
To Learn more
Next step: Download the white paper at
bit.ly/ib-data-strategy
Information Builders at a Glance
Focused
 Software and Services
 Information Asset Management
 Business Intelligence & ...
A Guide For Business Leaders
Lessons learned from
thousands of customers
An Information Builders
Production
Developing a D...
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Developing a Data Strategy -- A Guide For Business Leaders

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Data is one of our most valuable assets -- yet we rarely understand how to incorporate it into our business plans. This presentation provides an introduction to data strategy for business leaders and points to more resources.

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Developing a Data Strategy -- A Guide For Business Leaders

  1. 1. A Guide For Business Leaders Lessons learned from thousands of customers An Information Builders Production Developing a Data Strategy:
  2. 2. Content Outline What strategy is not vs. what it is Example: Napoleon’s five principles Strategic framework: people, process, and technology Related to data strategy: organize, govern, and share How to learn more Photo Credit: Richard Nevell http://bit.ly/18Kja5P
  3. 3. Strategy Is Not... Vision Goals Planning Tactics Initializes: Increase budget in target markets by 30%. Aligns: The best-tasting pizza, consistently, nationwide. Measure: Increase sales in premium markets by 30%. Respond: Buy locally for “local fresh” campaigns.
  4. 4. Strategy Is... Vision Goals Planning Tactics Principles to help achieve your Direction to help choose your Starting point for Guide for selection of A plan or policy designed to achieve a vision. Strategy
  5. 5. Example: Napoleon’s Five “Policies” 1. The primary objective is the destruction of the enemy’s armies or the main army. 2. All forces must concentrate on the task of attaining the objective. 3. Operations must be designed to surprise and confuse the enemy. 4. Every effort must be made to render the enemy helpless through the severance of his lines of supply, communications, and retreat. 5. The security of French forces must be guarded to prevent surprise. 5
  6. 6. High-Level Principles, Not Heavy Detail More like a marketing plan than documentation Made for easy communication Focuses everyone’s attention Every action can be validated against principles 6
  7. 7. What Strategy Depends On Napoleon’s strategy depended, as yours will, on: Process Mobilizing troops Disrupting lines of supply, communication, retreat Protection of French forces People Foot soldiers, cavalry Line officers to lead troops in tactical maneuvers Staff officers to plan and communicate Technology Heavy and light infantry Cheap small arms Horse-drawn artillery
  8. 8. Data: One of Your Most Valuable Assets Asset: a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit. Gartner: Information is an under-managed, under-utilized asset because it's not a balance-sheet asset. Not all data is equal. Prioritize based on:  Criticality and value to the business  Legal obligations  Risk to the company
  9. 9. Not Any Old Strategy: Data Strategy 9 Process People Technology Govern How do I manage data to ensure its suitability for its purpose? Share How do I provide data in ways that systems or people can apply it to business problems? Organize How do I structure data to ensure that it meets company needs?
  10. 10. To Learn more Next step: Download the white paper at bit.ly/ib-data-strategy
  11. 11. Information Builders at a Glance Focused  Software and Services  Information Asset Management  Business Intelligence & Analytics Global  Thousands of customers  Millions of users  1,350 employees in 60 offices Experienced  39 years of experience  All industries & government  Leading OEM software provider Successful  98% success rate  Highest customer satisfaction  Long-term customer partnerships Successful Focused Experienced Global
  12. 12. A Guide For Business Leaders Lessons learned from thousands of customers An Information Builders Production Developing a Data Strategy:

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