This document outlines the lessons included in a Digitize Learning course on digital marketing and freelancing. The course covers topics such as Canva, WordPress website design, search engine optimization, social media marketing, search engine marketing, email marketing, affiliate marketing, branding, freelancing, and YouTube marketing. Each lesson provides an overview of the topic and outlines the key points that will be covered.

1. Here are the Lessons for
Digital Marketing &
Freelancing
[Abhijeet Sarkar]
Welcome to Digitize Learning

2. Digitize Learning Lesson Plan
1.Fundamental of Digital Marketing
2.Canva
➢ Introduction to canva Tool
➢ Navigation
➢ Post design
➢ Editing
➢ Logo & business cards
2.Wordpress Website Design
➢ Domain
➢ Hosting
➢ Wordpress dashboards
➢ Website planning
➢ Designing
➢ Intregration & tools
➢ Set up website
➢ Content writing
➢ Live
3.Search Engine Optimization
➢ What is SEO?
➢ How it works?
➢ Algorithm

3. ➢ On page
➢ Off page
➢ Indexing & Ranking
➢ Backlink
➢ Guest posting
➢ Social Bookmarking
➢ Press release
➢ Keyword Research
➢ SEO TOOLS
➢ Audit
➢ Fix errors
➢ Prepare SEO reports
➢ Submission
➢ Google Analytic
4.Social Media Marketing
➢ Introduction to platforms
➢ Creating profiles & pages
➢ Optimization
➢ Research
➢ Activities
➢ Increase Engagements
➢ Strategy for getting Viral
➢ Posting
➢ Automation
➢ Social Media Ads
5.Search Engine Marketing (Advertisement )

4. ➢ Google Ads
➢ Keywords research
➢ Planning
➢ Learning Different Goals
➢ Parameter
➢ Conversion
➢ Bidding
➢ Reports
➢ Quality score
4.Email Marketing
➢ Tools
➢ Templates
➢ How to write mail
➢ Spamming
➢ Automation
➢ Audience segments
➢ Scheduling promotional Emails
5.Affiliate Marketing
➢ What Affiliate Marketing
➢ How to be Affiliate
➢ Commission
➢ Product Linking and reports
6.Branding & Digital Marketing strategy
➢ How to build a Brand

5. ➢ Performance Marketing with Brand
➢ Influencer marketing
➢ Strategies to grow online
7.Freelancing
➢ What is Freelancing?
➢ How to start?
➢ Create portfolio
➢ Client pitch
➢ Pricing
➢ Platforms
8.Youtube Marketing