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2. 1. BUFFER
Buffer is one of the most recognized tools in
the industry. With it, you can schedule any
types of posts across any platform you want,
even specifying patterns of posts, such as
“every day” or “weekdays.” You can also use
Buffer to follow up on your posts, evaluating
which ones were most effective, and why they
were effective.

3. 2. SPROUT SOCIAL
Sprout Social is an all-in-one social media
marketing tool to help managers better control
their efforts. It features multi-level access,
allowing directorial control, and access from
lower-level team members to better coordinate
and delegate tasks. It comes with full post
scheduling capabilities, a detailed analytics
platform, and even a social listening platform to
better understand how your demographics use
your platforms of choice.

4. 3. MEETEDGAR
MeetEdgar is a social media scheduling tool
that allows you to recycle old posts. All you
have to do is organize your posts by category,
schedule your content by category, and then
Edgar will automatically go through and post
your content from each category. Once it’s
gone through all of your scheduled posts, it
will start recycling the older updates.

5. 4. HOOTSUITE
Hootsuite is a simple but powerful tool for the
average social media marketer. With a free
version and relatively inexpensive paid
options, you can use Hootsuite to schedule
posts in advance on a number of different
social platforms and measure analytics to
understand how your content is performing.

6. 5. IFTTT
IFTTT is an acronym that stands for “if
this, then that”. With it, you can combine
different tools together to create individual
“recipes,” or sets of instructions. For
example, you can set it up to send a tweet
every time you make a new Instagram
post. It’s a bit tricky to get used to at first,
but you can use other recipes to simply
plug and play. Best of all, it’s completely
free to use.

7. 6. SOCIALOOMPH
When you first look at SocialOomph, it may
seem simpler than some of the other apps on
this list, but its functionality makes it a keeper.
With SocialOomph, you can bulk upload a
mass of different updates all at once. For
example, you can list a number of blog posts
in a text file and upload them to be randomly
distributed at certain time-based intervals on
the platforms of your choice. Here, you’ll also
have access to intuitive follower analysis
features and tools to help you improve your
audience engagement.

8. 7. BUZZSUMO
BuzzSumo is one of the best tools we’ve
found for discovering new, fresh, or popular
content on the web. With it, you can plug in a
topic or a selection of keywords and find a
breakdown of some of the most popular
trending posts in those categories, as well as
a list of influencers who are sharing that
content. This is an excellent way to learn new
ideas for your content marketing and social
media campaigns, as well as to identify
influencers in your industry who can help you
grow your following, visibility, and reputation.

9. 8. FEEDLY
Feedly is best known as a content discovery
tool, like BuzzSumo, but it works a bit
differently. Feedly is a content aggregator, and
you can use it to collect content from any
number of different areas, combining your
ideal reading material into a single feed that
you can peruse at your leisure. It won’t offer
the same in-depth metrics that BuzzSumo
does, but it will give you ample reading
material, so you never run out of things to
post about on your social profiles.

10. 9. OKTOPOST
Oktopost is a social media management
tool specifically designed for B2B
companies. It allows you to schedule your
content, measure its effectiveness, curate
content to share and listen to the social
conversations that are important for your
business. It even helps you to manage
large social media teams.

11. 10. TAGBOARD
Tagboard is a social listening tool. All you
have to do is plug in a term, topic, or
hashtag, and you’ll see how that topic has
been discussed in the social sphere. It’s an
advanced way to monitor things like brand
and product mentions, but it’s also a
useful tool to generate new ideas on what
to post and how to engage your audience
(especially as trends develop).

12. 11. FOLLOWERWONK
Followerwonk is a tool exclusively for use
with Twitter. It’s also one of the most in-
depth and useful tools on this list.
Followerwonk will help you analyze and
optimize your Twitter audience, suggesting
people for you to follow and ultimately
helping you grow your audience. So if
Twitter is part of your social media
marketing campaign, this tool is a must-
have.

13. 12. EVERYPOST
Everypost makes it easy to curate content
all in one place by pulling together relevant
multimedia from YouTube, Instagram,
Flickr, RSS feeds, and more. Then, you can
schedule your posts and customize them
to suit the audience of each of your social
platforms. That way, you are able to
maximize the effectiveness of each and
every post.

14. 13. BITLY
Bitly allows you to shorten any URL so that
it fits nicely across your social media
channels. These shortened URLs work
with any channel on any platform. You can
even track your results with individual link
analytics, and then optimize your
marketing efforts based on the insights
you collect.

15. 14. TAILWIND
Tailwind is a tool that helps you to succeed
on Pinterest and Instagram. On Pinterest,
you can pin to multiple boards at once,
bulk upload, and schedule posts with the
drag-and-drop calendar. If you want to give
it a spin, you can try it out for free.

16. 15. AGORA PULSE
Agora Pulse is a simple and affordable
solution to social media management. It
has all the basic scheduling and analytics
features, and you can also run contests,
quizzes and promotions. It even allows you
to see how your social media marketing
campaign stacks up against your
competitors. It you want to try it, they offer
a free trial.

17. 16. CROWDBOOSTER
CrowdBooster is focused on delivering
real-time data that you can access quickly.
You can create reports measuring your key
performance metrics, export them via
graphs and tables, and adapt to your
audience by giving you suggestions for
who you should engage with and how to
improve your content.

18. 17. VISAGE
Every social media campaign needs
optimized images. Visage is a tool that
helps companies to design social media
graphics that are perfectly optimized for
each platform. You can easily manage your
brand’s style and approved graphic
templates to ensure consistency across all
of your designs, and the editable designs
allow you to collaborate with your team to
update and remix graphics, with
restrictions set by role.

19. 18. AUDISENSE
Audisense is a social intelligence tool that
allows you to discover new target
audiences, and segment your own. Most
importantly, it helps you to understand you
audience by telling you how they tick.
Then, Audisense helps you to optimize
your audience engagement at scale with
tracking and reports

20. 19. TWEEPI
Tweepi is a tool specifically for Twitter
which helps you to get more followers.
First, it finds relevant users who are
interested in your topic. Then, it helps you
to engage those users by @mentioning
them in tweets, adding them to a list, or
following them.

21. 20. SOCIALBAKERS
Socialbakers is a suite of tools that help
you to make social media decisions based
on analytics. You can measure your
performance versus your competitors, use
those insights to improve your content,
and then monetize your campaigns by
budgeting more effectively and boosting
your customer acquisition, retention and
growth.

22. 21. SOCEDO
Socedo automatically discovers the people
on social media who fit your buyer persona
using real-time social behavior to pre-
qualify those people. Once you have that
audience, you can divide it up into multiple
segments and promote multiple products,
all in one place.

23. 22. SOCIALFLOW
SocialFlow allows you to schedule your posts
based on actionable data about when your
target audience is active and what they are
engaging with in real time. All you have to do
is upload your content to the queue, and this
software will use the real time data it collects,
along with your own business rules, to
determine which posts to publish to which
platforms and at what time. It really takes all of
the guesswork out of social media.

24. 23. BRAND24
Brand24 gives you insights on what people
are saying online about your brand. With
this tool, you’ll have instant access to
mentions of your brand anywhere on the
web, including on social media and
popular publishers. You can also easily
identify the people with the most social
influence, and segment your mentions by
positive, negative, or neutral mentions.

25. 24. CANVA
Brand24 gives you insights on what people
are saying online about your brand. With
this tool, you’ll have instant access to
mentions of your brand anywhere on the
web, including on social media and
popular publishers. You can also easily
identify the people with the most social
influence, and segment your mentions by
positive, negative, or neutral mentions.
Socedo

26. 24. CANVA
Brand24 gives you insights on what people
are saying online about your brand. With
this tool, you’ll have instant access to
mentions of your brand anywhere on the
web, including on social media and
popular publishers. You can also easily
identify the people with the most social
influence, and segment your mentions by
positive, negative, or neutral mentions.
Socedo