Guarderemo al futuro di come le supply chain fisiche saranno rispecchiate nella realtà digitale del metaverso. Esploreremo le implicazioni sui modelli aziendali, il valore percepito dal consumatore per oggetti e esperienze e la trasformazione della società e dell'economia secondo questo nuovo paradigma.

1. NFTs and Products Identity in
the Metaverse economy
Blockchain: Bridging the physical and the digital in the new metaverse
paradigm
Gabriele Manno
Head of Digital Assurance Platforms
DNV Supply Chain and Product Assurance

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Much talk about blockchain… from money to supply chain, to
IoT and AI to governments

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Comparison with the evolution of the Internet

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Why it was invented

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VeChain, Confidential
Blockchain: The Next Disruptive Technology
Internet Era
Exchange Based on Information
Blockchain Era
Exchange Based on Value
User 1 User 2
Data is Copied then Transferred
Types of Data Transfer
Text Picture Video Music
User 3
User 1 User 2
Ownership is Transferred
User 3 User 4
User 5
Types of Ownership Transfer
Intangible Tangible Obligation
• Currency
• Shares
• Copyright
• Real Estate
• Paintings
• Commodities
• Contracts
• Pledges
• Futures
Internet Increases
Productivity
Blockchain Improves
Relations of Production –
i.e. incentive structure to
motivate every participant
involved in a single process
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Some trends in society and technology…
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Hyperconnectivity and real-time
information are changing consumers
behaviours
Social Media and mobile technologies
are the primary source of information,
services and products purchasing and
communities interaction
Will the Metaverse be our new
space to interact with people,
businesses and the
environment?
Videogames are the biggest industry
in the digital space, with 2.9 Billion
players globally
the climate crisis generation is rising
the global awareness on sustainability

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…and in the corporate world
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Investors attention on ESG is
pressuring companies to act
• 64% of asset owners now focus on climate
risk ​ (FTSE Russell, 2020 survey) ​
• > 1000 companies were asked by investors to
disclose their impact on climate change and
water security last year
Regulation is becoming
increasingly stringent globally.
On the horizon.:​
• Green Deal
• Farm to Fork Strategy​
• Circular Economy Action Plan​
In 2021 global supply chains
revealed their weaknesses and the
risks of the international trade

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The New Metaverse Economy needs Circularity and a
New Trust Model
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New Value System
• Enviromental Impact
• Social Impact
• Green values
• Sharing
• Privacy
• Data as Value
• Ownership without possession
• Gamification
New Innovation Paradigm
• Open Source
• Fast bootstrapping
• No long term ownership
• Community driven
A Digital World
• Digital Consumer
• Digital Ownership
• Digital Social Interaction
• Digital Work
• Digital Entertainment & Gaming
• Digital Transactions
• Digital Status
Technology
• Autonomous Software, AI, Robotics
• Suppliers Platforms, 3D Printing
• Digital Assets, Smart Contracts
• Blockchain
• Metaverse, AR, VR

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The metaverse runs on the
blockchain
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Where is blockchain heading?
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www.medium.com

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The fall of linear Supply Chain….
internal drivers
Shorter
product
lifecycle
The burden
of proof
Faster
reputational
risks
Evolving and
increasing
regulations
More for
less
Industry
4.0
The rise of
omnichannel
consumer
external drivers
From product
features to
story telling
Changing set
of perceived
value drivers
Exponential
increase of
stakeholder
expectations

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…and the rise of ecosystems
▪ Pushing top down initiatives and programs is no longer
enough. Collaboration is the new imperative
▪ Multiple and dynamic Customer/Supplier interactions
will disrupt classic Supplier Qualification programs
▪ IoT devices (Things, Sensors and Beacons) will gather
an unprecedented quantity of data which will feed
collaborative platforms
▪ Focus is shifting from process assessment towards real
time data verification
▪ Consumers will require adequate information about
products in a language they understand and in line
with their set of perceived value drivers
▪ New Trust Gaps will arise, and these will need to be
filled
Industry
0

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...powered by Blockchain
Industry
0
▪ Blockchain acts as a perfect Trust generator for
ecosystems
▪ It is based on a public, decentralized and
distributed ledger
▪ Blockchain ensures the authenticity of Data and
renders it trustable among stakeholders
previously unknown to each other
▪ The selective access to data is ensured according
to predefined business logic, thus preventing
data privacy breeches
▪ Any attempt to manipulate products, existing
data or information within the distributed ledger
is made impossible

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BLOCKCHAIN: the rise of the
internet of value
Physical
Flows
Information
Flows
Value
Flows

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A vision: DLT role in supporting the design and
implementation of sustainable ecosystem (2/2)
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Design
Manufacturing
Usage
Regeneration
Sourcing
Distribution
Collection
Traceability
Provide transparency of
products and services
Track&Trace
Follow products in complex
and global supply chain
Reverse Track&Trace
Follow products in reverse
logistic
Digital Identity
Transforming product items in unique entities
represented in the Digital space by unique digital
assets Tokenization
Link new forms of values to
product and services and
share it in order to align
participants’ interest
towards common goals

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A global assurance and risk management company
Ship and offshore
classification and
advisory
Energy advisory,
certification,
verification and
monitoring
Management system
certification,
supply chain and
product assurance
Software and
digital solutions
5% R&D
of annual revenue
156
years
100+
countries
100,000
customers
12,000
employees

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Our vision
A trusted voice
to tackle global
transformations
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Our purpose
To safeguard life,
property, and the
environment

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Bridging Gaps and
Enabling Transitions
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Trust
Growing need to build confidence
and communicate trust in own
operations and external
stakeholders, demanding existing
and new forms of assurance
Digitalization
As supply chains, operations and
business models are
transforming, trust is essential to
manage risks, enable
transactions and new ecosystems
Sustainability
Facilitated by digital technologies
and behavioural-oriented
solutions, it is vital to progress on
the UN SDGs to even come close
to reaching necessary targets
Assurance
Existing and new forms of
assurance are essential to help
companies manage operational
and supply chain risks,
demonstrate sustainability (ESG)
performance and transition

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DNV and VeChain Partnership
DNV and VeChain have agreed on a partnership to use the blockchain technology to provide
Digital Business Assurance services, to build trust and transparency in transactions and
interactions, to help our clients to face the transition towards a green and circular economy and to
promote new digital ecosystems
Our
partnership
started in 2017
Unique enterprise friendly
business application features
on the public blockchain
Experience Business &
Development team and
advisors
Multiple solutions used by
enterprise customers across
various industries and
geographies
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Our innovation focus
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The future of assurance
Tokenization-based
Ecosystem
Virtual Space
• Digital Supply Chain (T&T&T)
• Holistic environmental footprint
• Digital Enabled Social
compliance
• Credit for externalities reduction
• Smart City and Sustainable Mobility
• Circular behaviours Incentivization
• NFT’s for Digital Twin
• Wallet as a gateway to digital
ecosystems, digital asset
manager and authentication
vector into dApps
• Trustworthy Consumer Communication
• NFT Passport to share information
(environmental, social, health,
circularity)
Trusted Data
Transparency
Hardware and Tools (IoT, Tagging, Line Integration, Blockchain, Cloud, Industry Data Platform, AI, VR/AR, etc.)
Smart Contract Platform (NFT, FT, Digital Identities, Smart Contracts, etc.)
Ecosystem Platform (Wallet, dApps, Metaverse, etc.)
Data Collection, Management, Analytics and Verification Platform (Process builder, Data Lineage, Web, Mobile, API, etc.)
Digital Identities &
Passports
Digital
Assurance
Platform
Digital
Assurance
Solutions

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The New NFT Product Passport
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Collectibles/Gaming
Smart City
Second hand & Return
Social/Meta
Trade
Offset
Identity
Authenticity
Ownership Digital Twin/Meta
Traceability & Track
and Trace
Trusted Data
Externalities Footprint
SDG & ESG
Ethical Production and
Sourcing
Credits
Rewards
Other Tokens
Identity Data Impact Tokens
Product Passport
A Modular Product Passport for different supply chain and ecosystem use cases
Redeem
• Multi template for different applications
• For supply chain actors to identify, track, add data and evaluate impacts (and be compliant with EU regulation)
• For consumers to unlock new value from products and circular behaviour
Consumer Applications
Product information
Digital Passport
Virtual Space

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Wallet
• Ecosystems
• To be used in ecosystems by consumers, brands, sponsors, retailers,
collectors in specific Ecosystems apps
• Enable fast deployment of ecosystem dApps
• Allow single sign on between wallet and ecosystem dapps
• App subscription management pannel
• Digital Assets
• Able to manage Credits, NFT, Rewards
• Use Tokens in Market Places for Coupons and/or Trade with
Sponsors
• Use tokens in gaming and VR expiriences
• Technology
• Support Online payments on Wallet’ Market Places (e.g., for credits)
• Support Mobile and web3
• DNV implementation
• White label implementation
• Support other registration and authentication methods
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Launch the Wallet as the Ecosystems Gateway and Digital Asset
Manager for Industrial and Supply Chain applications
Identity
Tokens & Digital
Assets
Ecosystem dApps
MarketPlace
Digital Environments
Virtual Space

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The Ocean Cleanup
• Challenge
• Making sure that consumers buying a product claiming to
be made from reclaimed plastic can verify this and trace
the plastic back to where it was collected
• Value delivered
• Ensure full traceability, from point of origin to final
user, of abandoned plastic collected in our hydrosphere to
let consumers check the authenticity
• Make the collection of best practices available to anyone,
through the development of a standard which can be used
for certification purposes
• Promoting sustainable purchasing by consumers:
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Ocean plastic traceability and Plastic collection credits:
Resea Project
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ReSea Traceability Platform – platform enabling
▪ Digitized collection and recording of data and critical control points
▪ Monitoring and reporting of supply chain operations
▪ Remote auditing of ocean plastics standard
ReSea Credit Platform – platform enabling
▪ Credits from collected plastic avoiding double-spending
▪ Sponsors accounts management and credits distribution
▪ Credits dashboard and market place for sponsors
Switch to Campaigns →

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Wine Product Passport and Carbon Footprint
Engagement with consumers at point of sale
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Continuous carbon footprinting – Dynamic Engagement with Customers
[Labels in draft version]

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Green Building Ecosystem
• Challenge
• Define the performance of a green building
• Design a carbon credit based ecosystem to incentivize energy saving
• Value delivered
• Identified the standards to calculate a baseline from where the accounted
energy savings are “qualified”
• Identified two use cases to incentivise energy savings among the
landlord, the investors and the tenants:
• Assess energy saving, leverage on the carbon credit market and distribute
the value among the best performers
• Setting targets for the tenants and create an internal marketplace of
carbon credit
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3. Tokenization-
based Ecosystem

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BYD - Incentivizing
ecosystem actors
• Challenge
• How BYD can drive demand for its electric vehicles whilst
incentivizing greener behaviour?
• Value delivered
• The electrically driven distance is benchmarked against
a ‘combustion engine’ and a DNV derived smart contract
issues the correct amount of carbon credits
• Monetisation of carbon credit when buying goods and
services.
• Participating dealers, retailers and service providers such
as insurance get to offer tailored services based on
trusted data to an attractive community of consumers.
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Untagged – resale
marketplace for real and
virtual fashion
• Challenge
• Promote second-hand marketplace for fashion items based
on the gamification of the environmental benefits
• Value delivered
• Calculate and support the quantification of the environmental
benefit derived from buying second hand
• Tokenize the environmental savings through tokenization in
order to support the Untagged gamification system
• Explore the virtual fashion potential and opportunities
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Work In
Progress
Digital Passport
Trusted Data
Virtual Space
Ecosystem

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Implementation case: Credits & Platform Vouchers with Untagged
Products
Flows of Value, Credits, Vouchers and Products
Platform
Consumer Collector
Product CO2 Credits
Data
Sponsors Vouchers
Money Platform Market
Consumer Wallet CO2 Credits Consumer
Wallet
CO2 Credits Sponsor
Wallet
Vouchers Vouchers Retailer
Money
Product
Discount
Retailer
Wallet
Platform
Vouchers Money
Platform Gross Profit
𝐶𝐼𝑅𝑐𝑜𝑛𝑠𝑢𝑚𝑒𝑟
𝐹𝐼𝐴𝑇𝑠𝑝𝑜𝑛𝑠𝑜𝑟
𝐹𝐼𝐴𝑇𝑟𝑒𝑡𝑎𝑖𝑙𝑒𝑟
Consumer returns product
Sponsor purchases and list
vouchers on the marketplace
Consumer exchanges credits
for vouchers
Consumer purchases
product with voucher a
Retailer gets refund for the
collected vouchers
Legend:

31. The VeChain blockchain will be the backbone
for trusted data and trust free collaboration in various scenarios.
• Ms. Zhang is a government
official, and she makes sure
important documents get
certified and time stamped.
• Jack bikes to work and
accumulates his personal
carbon emission credits.
• Ed loves French wines, and
he always checks the story
of each bottle.
• Environmental data such as
temp, humidity along the
supply chain gets attached to
the organic or frozen food.
• Doris just finished shopping
in her favorite mall and
uploaded her selfie to the
story of the products.
• Autonomous cars record and
manage mileage, driving
behavior, repair and insurance
info in the digital passport.

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DNV ©
www.dnv.com
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