Come molti altri settori, anche quello dell’ automotive nel 2020 ha avuto un crollo causato dalla pandemia. In questo panorama, però, nuove opportunità si sono fatte strada. Le imprese di settore devono essere pronte a promuovere la propria presenza online e garantire un’ottima user experience delle proprie piattaforme. Allo stesso tempo il digitale apre nuovi modi per gestire la sempre più complessa urbanizzazione e gestione della mobilità, dalla riduzione del footprint al coinvolgimento dei cittadini. Presentazione di Marco Lo Prato di Goodyear e Davide Bettinelli di Aryel

1. Digital
afternoon
La realtà aumentata a
servizio dell’after sales

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Index
Overview
The Project
Q&A
03
21
28

3. 01
Overview

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• What is WebAR?
• What is
Augmented Reality?
Augmented Reality (AR) overlays
digital information to the real world.
Downloading an app is required to
start enjoying AR experiences.
WebAR allows you to access AR
experiences simply via a URL link or
by scanning a QRCode.
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Augmented
Reality
It overlaps digital information on
elements of the real world. It
doesn’t require the use of
wearable hardware - apps or
web solutions are used.

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Market
Augmented Reality
has gone mainstream
700M+
people already use AR across web,
apps and devices every month.
$50B
the estimated AR market
value by 2024.
Growing Business
Adoption
5%
of AR use will be in
retail by 2022.
67%
of advertising agencies say they are
making more use of AR.
Source: Facebook IQ, “AR/VR: New Dimensions of Connection”, June 2021

7. What is Aryel?
Aryel is a SaaS that allows brands
and agencies to create interactive
Augmented Reality marketing
campaigns in just a few clicks.
It is possible to share the
experiences created with URL or
QRCode, measure goals and
conversions and connect
campaigns with the most used
marketing tools in a lead generation
perspective.

8. Why Go Aryel?
+5,000
marketers who
joined Aryel.
+15,000
AR marketing
campaigns delivered.
+1.5M
the AR views
generated globally.
>2.5m
the average time
spent by users on AR.

9. The traditional way companies
approached AR in the past few
years was to develop a one-shot
project and just integrate it in one
step of the funnel.
Aryel brings a new approach
called Always-On AR (AOAR)
that consider AR as a technology
of continuity in digital marketing
to use during the whole
customer journey.
Always-On AR

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AR Commerce
With end-to-end 3D and AR
commerce solution, increase
conversions by empowering
customers to visualize and
try-on products.

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O2O
Bring users from off- to online,
by scanning print material to see
WebAR experiences on the
smartphone, closing the gap and
providing insights.

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Gamification
Boost engagement and attract
new generation’s users, by
sharing online face filters and
effects, immersive games and
geolocation experiences.

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Description:
Introduce new revenue stream
Introduction of a CTA in the product
page (e.g. "Try now", "See in your
space", "See in AR", etc.) in order to
offer the user a more complete
purchase experience and with the aim
of optimizing the conversion rate (info
request or purchase).
• +33% the increase in the
conversion rate on product pages.
Product Page
USE CASES

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Description:
Introduce new revenue stream
Introduction of a CTA in the product
page (e.g. "Try now", "See in your
space", "See in AR", etc.) in order to
offer the user a more complete
purchase experience and with the aim
of optimizing the conversion rate (info
request or purchase).
• +33% the increase in the
conversion rate on product pages.
Product Page
USE CASES

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Description:
Through the use of 3D, you can create
engaging and interactive display
formats. Through an innovative 3D
experience, a high impact on brand
awareness and purchase intent is
generated. In addition, the landing
point of the banner could be the
Augmented Reality experience itself.
• +10% the average increase
in the CTR rate
Google Ads
USE CASES

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Description:
Through Augmented Reality, user
interaction with newsletters is possible,
especially at the launch of a new
model, when it goes on discount or on
new models not yet in production.
• +20% the average increase
in user interaction
Newsletter & DEM
USE CASES

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Description:
Embed the Augmented Reality feature
directly inside social posts and adv.
This is a interactive way to engage
new users and improve brand
awareness.
• 2.5 min time spent by users on
the experience.
Social Media
USE CASES

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Description:
AR product visualization became a
new smart tool for distributors and
sales agents to deliver interactive and
engaging demo both in presence and
remotely.
• 20 average of times each user
watched the experience.
Sales Tool
USE CASES

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Description:
In the case of physical places, AR
experiences can lead marketers to
different business goals, including:
retargeting offline users, increase
brand awareness and cost saving.
• +45% higher engagement
compared to traditional non-AR
media
Events and
Tradeshows
USE CASES

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Description:
Lets sales representatives show their
clients a modern catalog that presents
video & 3D products in AR along with
their key advantages.
• 75%of users are aged between
16-44 years.
Augmented
Catalogues
USE CASES

21. 02
The Project

23. • Differenziare la Customer Experience
• Comunicare il nuovo Eagle F1 Asymmetric 6
•Ottenere metriche
Goals
1
2
3
Gamificatio
n
Product
Consideration
Omnichannel
Strategy
Il nostro viaggio

24. Perché la Realtà Aumentata?

25. Perché la Realtà Aumentata?

26. Flow dell’esperienza WebAR per Goodyear
Grip
EV
Ready
1. L’utente atterra
sulla landing page
dell’esperienza AR
2. L’utente
lancia
l’esperienza in
WebAR
3. L’utente interagisce con il pneumatico in AR e accede a contenuti
audio/video che ne mostrano le prestazioni
Handling Motorsport

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28. 03
Q&A

29. Grazie!