This is a case study of Evian

5.  A brand of mineral water
 Originates from a spring in the French Alps
 Owned by Danone
 Luxury and Expensive

6. Continuous Innovation
Powerful and original
communication

7. Approval Rating : 94
percent in France
Recognition score : 91
percent

9. Most viewed Ads on youtube
254 Million Views
Guinness world record
Advert of the year : Time Magazine, Wall Street Journal and
the Guardian
20 percent more effective ad than ever

10. Baby and Me

11. Consumers confused
=> Unable to decipher relationship
between Evian and roller babies

12.  Creation of T-Shirts with images of baby bodies
 Campaign launched - people of all ages dressed in
these tees
 Huge Success globally
 Brand awareness created

13. Economic crisis in 2007-2009
Sales Dropped
Customers moving to less expensive water

14. Sponsorships
US Open Tennis
Paris Fashion Shows
Women’s Golf Open Championships etc

15. Setting up the APIEME (Association for the
Protection of the Evian Mineral Water Impluvium) in
1992, in order to protect evian water.
Sustainable Solutions

16.  Ensuring the protection of natural environments
 Promoting sensible farming
 Developing the area in a responsible manner.

18. France
Switzerland
UK
Belgium
Asia
US
Other
Countries

19.  Maria Sharapova
 Madison Keys

21. Created By Dibya Maheswari, Accenture
Solutions Private Limited, During a Marketing
Internship under Professor Sameer Mathur, IIM
Lucknow