Nivea case study .

1. Setting product
strategy

2. FOUNDED BY PAUL C.BEIERSDORF IN 1882
AND LATER SOLD IT TO OSCAR TOPLOWITZ

3. HOW DID NIVEA BECOME LEADER
IN GLOBAL FACIAL CARE MARKET ?

4. PRODUCT MIX

5. COMPANY CO-BRANDING

6. DIFFERENTIATION
CHANGES IN THE
PACKAGING

7. • 30 PERCENT OF WOMEN AROUND WORLD USE NIVEA
PRODUCTS.
• GLOBAL BRAND AWARENESS FOR NIVEA IS 93 PECENT.
• VOTED AS THE MOST TRUSTED SKIN CARE BRAND IN
EUROPEAN COUNTRIES.

9. S
T
R
A
T
E
G
I
E
S
Asian prefer fair skin

10. STRATEGIES USED IN MIDDLE
EAST WITH ADDITION OF
LOCAL FRAGRANCE
Nivea for men changed to
NIVEA MEN

11. UNSUCCESSFUL
STRATEGIES
PURCHASE OF C-BON
COMPANY PROVED A
FLOP MOVE

12. DESGN CHANGES HELPED
COMPANY FLOURISH

13. PRODUCT LINE
CHANGES HELPED
BUILD :

14. WHAT
NEXT ?

15. NEED TO ADD HIGH
CLASS CONSUMER
SEGMENT

16. PRODUC LINE SHOULD BE
INCREASED

17. ACQUISITION

18. SPONSOR OFFERINGS IS
A MUST.

19. AWARDS

21. Created By ANIKET DAIV ,VIT PUNE During A
Marketing Internship By PROF.SAMEER
MATHUR,IIM LUCKNOW.