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JEANS THAT FIT
FACTORS BEHIND
MAVI’S SUCCESS
 High Quality Denim With Lower Price.
 Focusing On Young People.
 Custom Agreement Betwee...
TARGET MARKET
 Young People.
 Fashion Conscious.
 High Quality.
 Favorable Price.
POSITIONING
STRATEGY
VALUEPOSITIONING
Emphasizes On Not Only The
Importance Of High Quality &
Comfort But Also Trends.
MAVI JEANS’ 4P
Various Jeans
Options For Every
Taste With High
Quality.
Product
Charging
Customers With
More Favorable
Pri...
 Comfortable Jeans With A Brand.
 Celebrities’ Attire.
 High Quality Design.
MAVI'S CUSTOMERS
BUYING PRACTICE
EVALUATING MENU
APPROACH
 Changing Wearing Styles.
 Difficulties in Combing Clothes.
 Fast And Ready To Wear.
KeepUpTheBrand
 Keep Up To The Higher Quality.
 Maintain Good Customer Relationship (Offer Or Free Gift).
 Sponsor Majo...
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Mavi Jeans: Jeans That Fit

Marketing Principles by Philip Kotler
Case Solve
Chapter 8- Products, Services, and Brands: Building Customer Values

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Mavi Jeans: Jeans That Fit

  1. 1. JEANS THAT FIT
  2. 2. FACTORS BEHIND MAVI’S SUCCESS  High Quality Denim With Lower Price.  Focusing On Young People.  Custom Agreement Between Turkey & EU.  Top Management Activities.  Public Relations.
  3. 3. TARGET MARKET  Young People.  Fashion Conscious.  High Quality.  Favorable Price.
  4. 4. POSITIONING STRATEGY VALUEPOSITIONING Emphasizes On Not Only The Importance Of High Quality & Comfort But Also Trends.
  5. 5. MAVI JEANS’ 4P Various Jeans Options For Every Taste With High Quality. Product Charging Customers With More Favorable Price. Price Locations that are easy to be reached & visited By Youngers. Place Promotion By Film Stars, Maviology Magazine, Mavi Cup. Promotion
  6. 6.  Comfortable Jeans With A Brand.  Celebrities’ Attire.  High Quality Design. MAVI'S CUSTOMERS BUYING PRACTICE
  7. 7. EVALUATING MENU APPROACH  Changing Wearing Styles.  Difficulties in Combing Clothes.  Fast And Ready To Wear.
  8. 8. KeepUpTheBrand  Keep Up To The Higher Quality.  Maintain Good Customer Relationship (Offer Or Free Gift).  Sponsor Major Events (Fashion Show Or Concert).  Make “Special Festival Sale” Promotion. RECOMMENDATIONS Enhancetheconnection  Develop The Social Networks.  Make The Product As Trend.  Hire A Famous Stars To Be The Role Model.

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