3. To truly digitally transform, an organisation needs to
inherently enable new types of innovation and
creativity through digital means, rather than simply
enhance and support the traditional methods.
What does Digital
Transformation mean?
15. Project goal
Create a channel that facilitates
customer interactions,
transactions and collaboration in
a multi-device environment
CASE STUDY
NZTA Website Redevelopment
Project guideline principles
Refresh the design and
information architecture of NZTA
website using customer-centric
processes and point-of-view.