Why data is so important for every company, product and project. How to set the measurements, goals and hypothesis and verify them as soon as possible. presented 15.10.2016 on Meetnight in Poznań

1. Data as driver of
success

2. ● The Largest Entertainment Fan
Site in the World
● News, Commentary, Stories, and
Knowledge
● 190 million global monthly uniques
● 43 million pages of content
● 360,000 communities with deep fan
knowledge
● For fans, by fans
Fandom

3. About me
Diana Falkowska
Software Engineer @ Fandom powered by Wikia
What I work on
In Fandom I develop the platform where users find and share news,
commentary, stories, and knowledge, all in celebration of their favorite
shows, movies, games.

4. Difficult question, because often they
don’t know.
How to make
our users
happy?
Actually, they never know.

5. we’re creating a product nobody will use?
WHAT IF

6. But how to define it?
We’re aiming for
success

7. What data?
DATA

9. Data driven means that progress in an
activity that is compelled by data, rather
than by intuition or personal experience.
It is often labeled as the business jargon for
what scientists call evidence based
decision making.

10. Where do we
take the data
from?

11. Meet your most important partners.
Run real-users
interviews

12. Build. Measure. Throw away.
Prototype!

13. Compare apples to apples.
A/B test

14. Revise and improve.
Iterate

15. In Fandom, yes.
Does that all even
work?

16. Thank you

18. Questions

19. Thank you