ma ıne More Magazine was created in 1998 to serve women aged 40-60. It was
davıdowıtz redesigned in 2004, and soon after that I took over the Creative Director
role. I modified and focused the design for better clarity, and established its
art direction sophisticated, witty, spirited style of imagery and typography. In the three years
and design I held that position the magazine’s circulation and advertising pages grew
considerably, as this under served market found and embraced the magazine’s
mission to celebrate women at mid-life. In 2007 it was nominated for a National
Magazine award for General Excellence, and in my three years there it garnered
14 merit awards from the Society of Publication Designers.
ma ıne Prevention is a 2,000,000 circulation digest magazine published
davıdowıtz by Rodale Press. When I became Group Art Director for their women’s
magazines I redesigned it, with an eye toward updating its look to attract
younger readers without alienating its older reader base. It’s newsstand
improved, as did advertising pages, and it was nominated for a National
Magazine award for General Excellence.
tv guide was the largest circulation magazine in the US when I was its Design
davıdowıtz Director. During my tenure we produced as many as 35 unique ‘collectible’
covers per week, successfully boosting newsstand sales. As well, we garnered
SPD awards for many of these covers and layouts. I redesigned the magazine
twice during my 5-year tenure.
ma ıne ParentS Magazine, published by Gruner+Jahr USA with a million+
davıdowıtz circulation, was a leader in its category for the 5 years that I was its Creative
Director, from 1993 to 1998. I made gradual changes to its design over the
years to bring it a warm, fresh contemporary look, focusing on the delightful
imagery afforded by its subject, and did a complete redesign in 1998.
KnoW HoW was a custom-
publishing project aimed at
an audience of smart working
women, supported by General
Motors and published by
Hachette. It was one of several
that I art-directed during a
two-year period of consulting.
HealtH was a women’s magazine
published by Family Media. During
my 5-year tenure there I collaborated
with three editors-in-chief, helping
each of them to realize their unique
vision of the magazine’s content.
Despite its tight budget I brought
top talent to its pages, such as
Andrew Eccles, Jose Picayo,
Matthew Rolston, Christopher Baker
and James Wojcic.