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2 | INTRODUCTION
4 | MISSION,VISION 
BRAND PROMISE
6 | VISIT NEWPORT BEACH, INC.
6 | LEISURE MARKETING (TOT)
8 | GROUP SALES (TBID)
10 | TOURISM HIGHLIGHTS
14| NEWPORT BEACH  COMPANY
14| ENTERPRISE NEWPORT
BEACH
14| CELEBRATE
NEWPORT BEACH
14| DINE NEWPORT BEACH
14| NEWPORT BEACH TV
16| FINANCIALS
19| GOVERNANCE
22| STAFF
24| 2014-2015HIGHLIGHTS
SUMMARY
ANNUALREPO
RT
2015
At Newport Beach  Company,
sticking with the status quo is not
an option. We aim to innovate
and grow as the destination
marketing organization of the
future, reshaping our role as a
community marketer to best serve
Newport Beach. We look back at a
successful year where we shared
the Newport Beach story with a
record audience. Our presence in
tourism, group sales and the local
community has grown and will
continue as we look to Newport
Beach  Company to show you
what’s next.
Newport Beach had more than
seven million visitors experience
our piece of paradise last year,
spending more than $1 billion in
the community. Leisure marketing
and group sales continue to be a
central element of our work, and
Visit Newport Beach, Inc., had a
record-breaking year.
The power of the Tourism Business
Improvement District (TBID) allows
Visit Newport Beach to compete
with much larger destinations and
bring essential group business to
partner hotels. Our group sales
team surpassed its highest room-
night goal ever, booking more
than 79,000 room-nights—more
than double just two years ago.
Visit Newport Beach’s marketing
efforts in digital, public relations
and advertising resulted in more
than seven billion Newport Beach
media impressions. For the first
time, we conducted a research
study to quantify leisure-marketing
results, and our spring campaign
generated more than 56,000
Newport Beach room-nights,
bringing a total of more than
135,000 room nights booked
from our efforts.
Newport Beach  Company
continued our efforts with
local civic partners through
the additional business units:
• Celebrate Newport Beach joined
forces with the Newport Beach
Chamber of Commerce to
market the 106th Newport Beach
Christmas Boat Parade.
DEAR NEWPORT BEACH TOURISM PARTNERS,
• Dine Newport Beach launched
in September as the consumer-
facing brand for the Newport
Beach Restaurant Association.
• Enterprise Newport Beach
gained a new partner, Balboa
Island Marketing, Inc., and
continued working with Balboa
Village Merchants Association.
• Newport Beach TV began
development of the new digital
media center in addition to
developing city programming.
Our success this past year
throughout the business units
of Newport Beach  Company
would not be possible without the
collaboration our local community.
We are fortunate to have a
Board of Directors who support
our endeavors and share our
passion for telling the Newport
Beach story. Their guidance and
oversight are vital to our success.
We are also privileged to work
with the staff and elected officials
at the City of Newport Beach,
who ensure that our destination
continues to be Southern
California’s coastal playground.
Newport Beach is an incredible
community, and Newport Beach
 Company is privileged every
day to share this brand with the
world. We are looking forward the
upcoming year as we look to the
future of community marketing
for Newport Beach.
Gary Sherwin, CDME		
President  CEO		
Newport Beach  Company
Debbie Snavely
Chairperson
Newport Beach  Company
Newport Beach  Company
is a creative and focused
community-marketing agency
that is singularly committed
to telling the integrated
Newport Beach brand story.
By embracing a variety of
neighborhoods, businesses
and individual, unique voices
into a complementary story,
Newport Beach  Company
strengthens all of its partners,
drives new revenue to the
city and enhances its
overall vibrancy.
Newport Beach  Company
aspires to be the national model
for outstanding integrated
community marketing and brand
leadership. As an entrepreneurial
leadership organization, Newport
Beach  Company is creative,
innovative and professional in
building destination awareness
both locally and nationally which
drives business and economic
growth. It strives to do for its
partners and stakeholders what
they cannot do individually.
OUR MISSION OUR VISION
Newport Beach is an opulent
Orange County coastal
fantasyland that represents a
“taste of the perfect life,” a place
where visitors can experience
a friendly, sophisticated,
aspirational lifestyle that
permits them to escape from
daily reality. Comprised of a
collection of unique islands
and neighborhoods that form
their own distinct character, the
destination offers a combination
of affluence, quaintness, casual
glamour and attention to detail.
Coupled with the manmade and
natural beauty of the destination,
this is the place that allows the
visitor to relax and recreate and
dream of what can be.
BRAND
PILLARS
OUR DESTINATION
BRAND PROMISE
VISIT NEWPORT BEACH, INC.
LeisureMarketing
TransientOccupancyTax
VISIT NEWPORT BEACH, INC.
GroupSales
TourismBusinessImprovementDistrict
VISIT NEWPORT BEACH, INC.
GroupSalesLeisure
Marketing
10,000
2010-2011
GOAL
2011-2012 2012-2013 2013-2014 2014-2015
79,375
ROOMS
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
VISIT NEWPORT BEACH GROUP SALES
ROOM-NIGHT PRODUCTION
ROOMNIGHTSBOOKED
PORTRAIT OF THE NEWPORT BEACH VISITOR
2015VisitorProfile
Source: 2015Newport Beach Visitor Profile—
Destination Analysts, Inc.
VISIT NEWPORT BEACH, INC.
HotelAirportPerformance
NEWPORT BEACH  COMPANY
Business Units
2015ANNUAL MARKETING OUTLOOK DINNER
OFFICIAL SPONSOR
The Finance Department is
responsible for the budgeting,
accounting, reporting and
management of Newport Beach
 Company’s financial activities.
KEY HIGHLIGHTS:
• Visit Newport Beach, Inc. and
Newport Beach  Company work
on a two-year budget cycle. This
was implemented to correlate
with the City of Newport Beach’s
budgeting cycle.
• Visit Newport Beach, Inc. and
the City of Newport Beach
are continuing their ten-year
agreement for both the transient
occupancy tax (TOT) and the
tourism business improvement
district (TBID) self-assessment
with partner properties.
• Enterprise Newport Beach, Dine
Newport Beach and Newport
Beach TV have agreements
with the City of Newport Beach
with budgets approved by their
governing organizations.
NEWPORT BEACH  COMPANY
Financials
VISIT NEWPORT BEACH, INC.
Financials
NEWPORT BEACH  COMPANY BUDGET FY 2015
Revenue $
2,820,080
Operating Expenses $
2,527,381
Advertising $
47,000
Community Relations $
145,500
Digital Marketing/Advertising $
88,700
Public Relations  Communications $
11,500
Advertising
Community Relations
Digital Marketing/Advertising
PR  Communications
VISIT NEWPORT BEACH LEISURE BUDGET FY 2015
Revenue $
4,690,506
Operating Expenses $
130,272
Advertising $
1,045,206
Community Relations $
287,500
Digital Marketing/Advertising $
305,600
Public Relations  Communications $
189,159
Collateral $
132,600
International Marketing $
373,090
Fees and Contributions to NBCo. $
2,226,979
Advertising
Community Relations
Digital Marketing/Advertising
PR  Communications
Collateral
International Marketing
Fees  Contributions to NBCo.
30%
50%
16%
4%
45%
12%
6%
16%
13%
8%
VISIT NEWPORT BEACH, INC.
Financials
CHAIRPERSON
Debbie Snavely		
Marriott Newport Beach
Resort  Spa
VICE-CHAIRPERSON
Andy Theodorou		
Newport Dunes Waterfront
Resort  Marina
SECRETARY
Linda M. Beimfohr		
Hornblower Cruises  Events
TREASURER
Candace Bisconte		
ACCESS Destination Services
MEMBER AT LARGE
Homer Bludau		
Executive Director
Newport Beach Foundation
MEMBER AT LARGE
Karl Kruger		
Fairmont Newport Beach
MEMBER AT LARGE
Dennis O’Neil			
O’Neil, LLC
GOVERNANCE
2015ExecutiveCommittee
VISIT NEWPORT BEACH GROUP SALES BUDGET FY 2015
Revenue $
4,094,082
Operating Expenses $
1,511,496
Advertising $
350,000
Site Inspections $
61,000
Client Events $
103,500
Database/Prospecting $
150,000
Trade Shows $
550,500
Community Sponsorships $
155,000
Group Booking Incentives $
189,000
Hosted Industry Events $
200,000
Industry Partnerships/Sponsorships $
82,000
Customized Destination Support $
615,000
Research and Group Sales Marketing $
126,586
Advertising
Site Inspections
Client Events
Database/Prospecting
Trade Shows
Community Sponsorships
Group Booking Incentives
Hosted Industry Events
Industry Partnerships/Sponsorships
Customized Destination Support
Research and Group Sales Marketing
24%
26%
14%
2%
5%
6%
7%
8%
3%
4%
6%
2015Boardof Directors
Brion Amendt
Newport Channel Inn
Craig Batley
Burr White Realty
Linda M. Beimfohr
Hornblower Cruises  Events
Ruth Benjamin
Hyatt Regency Newport Beach
Candace Bisconte
ACCESS Destination Services
Homer Bludau
Former City Manager
Annika Chase
Disneyland®
Resorts
Sam El-Rabaa
Balboa Bay Resort
Chief Jay Johnson
Newport Beach Police Dept.
Russ Kline
American Express
Karl Kruger
Fairmont Newport Beach
Giuseppe Lama
The Resort at Pelican Hill
Melody Lanthorn-Gale
Newport Beach Marriott Bayview
Robert Leck
Radisson Hotel Newport Beach
Dan Matusiewicz
Finance Director
City of Newport Beach
Carol McDermott
Entitlement Advisors, LLC
Dennis O’Neil
O’Neil, LLC
Tom Pollack
ExplorOcean
Nina Robinson
Hoag Hospital
Gregg Schwenk
Newport Beach Film Festival
Debbie Snavely
Newport Beach Marriott
Hotel  Spa
Andy Theodorou
Newport Dunes Waterfront
Resort  Marina
Tanya Thomas
Fashion Island
Jim Walker
Bungalow Restaurant
Gerard Widder
Island Hotel Newport Beach
GOVERNANCE
Sam El-Rabaa
General Manager
Balboa Bay Resort
Karl Kruger
General Manager
Fairmont Newport Beach
Ruth Benjamin
General Manager
Hyatt Regency Newport Beach
Gerard Widder
General Manager
Island Hotel Newport Beach
Andy Theodorou
VP  General Manager
Newport Dunes Waterfront
Resort  Marina
Melody Lanthorn-Gale
General Manager
Newport Beach
Marriott Bayview
Debbie Snavely
General Manager
Newport Beach Marriott
Hotel  Spa
Robert Leck
General Manager
Radisson Hotel Newport Beach
CHAIR
Kevin Lorton
Hornblower Cruises  Events
Kevin Gasparro
Balboa Bay Resort
Ralph Prieto
Bay Shores Peninsula Hotel
Tara Finnigan
City of Newport Beach
Amber Kasses
Fairmont Hotel Newport Beach
Lindsey Strutzenberg
Hyatt Regency Newport Beach
Chad Ceretto
Marriott Hotel Newport
Beach  Spa
Chad Bustos
The Irvine Company
Warren Chaumont
The Irvine Company
Maureen Sloan
OC California’s Golf Coast
Ann McCarley
Orange County/John Wayne
Airport
Jan Hollis
Radisson Hotel Newport Beach
Sheri Drewry
Wilma’s Patio
TBIDBoard
of Directors
Marketing
Committee
GOVERNANCE
1-855-255-7943
HORNBLOWER.COM
NEWPORT BEACH MARINA DEL REY LONG BEACH SAN DIEGO SAN FRANCISCO BERKELEY SACRAMENTO NEW YORK
A UNIQUE SOUTHERN CALIFORNIA EXPERIENCE
Sunset Dinner, Champagne Brunch and Holiday Cruises. Private Charters  Weddings also available.
NEWPORT BEACH  COMANY STAFF
Gary Sherwin
President  CEO
Lesley Swain
Chief Financial
Officer
Doug McClain
Senior VP  Chief
Marketing Officer
Michelle Donahue
Senior VP of
Group Sales
Catherine Kennedy
Director of
Administration/
Assistant to
the CEO
Administration
Dina Alleluia-Carr
Accounting Assistant
Marketing
Mark Rudyk
Senior Director of Digital
Marketing  New Media
Jenny Wedge
Senior Director of Media Relations
 Brand Management
Jane Dryden
Director of Brand
Management  Design
Brianna Grimaldi
Digital Marketing Specialist
Reilly Wilson
Media Relations 
Communications Specialist
Colleen Costello
Marketing  Analytics
Coordinator
Haly Haigh
Marketing Coordinator
Brett Erskine
Digital Marketing
 Video Coordinator
Polly Peak
Dine Newport Beach
Tom Johnson
Newport Beach TV
Executive Producer
Michelle St. Amour
Business Development Manager
NewportBeachTV
NBTV CREW
Dominic Dimare
Luis Herrera
Ed Olen
ExecutiveTeam
Sales
Amanda Kliem
Director of Sales
NATIONAL ACCOUNT DIRECTORS
Hillary Burton
Michelle Devine
Lori Hoy
Enrique Paulo
Amanda Renee Kenning
Sales and Services Associate
Erin Stapley
Sales  Research Coordinator
Tamara McGiboney
Group Sales Prospector
ConciergeTeam
Cher Shepard
Lead Visitor Concierge
VISITOR CONCIERGES
Karen Fleming
Leon Rodgers
NewportBeach
Foundation
Homer Bludau
Executive Director
VISIT NEWPORT BEACH, INC.
2015ANNUAL MARKETING OUTLOOK DINNER
OFFICIAL SPONSOR
YEARIN REVIEW
NEWPORTBEACH
JULY-SEPTEMBER 2014
Q1
VISITNEWPORTBEACH, INC.
OCTOBER-DECEMBER 2014 JANUARY- MARCH 2015
Q2 Q3 Q4APRIL-JUNE 2015
COMPANY
DINE NEWPORT
BEACH LAUNCH
TOTAL VNB ROOM NIGHTS GENERATED: 135,675
TOTAL ECONOMIC IMPACT: $72.6 M
NEWPORT BEACH TV
Signs lease for office expansion to build
groundbreaking Newport Beach Digital
Media Center
• Modern workspaces for future team
• Partner studio opportunities
• Fully-functioning TV Studio
• Editing Bay
Develops strategic plan along with
innovative content
• Community-focused programming
• Plan for new online lifestyle channel
• City event coverage
DINE NEWPORT BEACH
Strategic marketing initiative Dine
Newport Beach begins through the
collaborative efforts of Newport Beach
Restaurant Association and Newport
Beach  Company
• Integrated branding campaign
and industry event promotes the
new initiative
Award-winning website, DineNB.com,
launches
• Redesigned events program
Dine Newport Beach reinvigorates
Restaurant Week and executes
a fully integrated marketing campaign
• Likelihood to Recommend: 98%
• Total Customer Spending:
$4.6 million
GROUP SALES
TRADESHOW
BOOTH DEBUT
BALBOA ISLAND
MARKETING, INC.
PARTNERSHIP
SPRING SHOULDER-
SEASON CAMPAIGN
MAY-JUNE
CHRISTMAS
BOAT PARADE
DEC. 17-21
BALBOA
VILLAGE FEST
APRIL 17
GROUP SALES
BOOKS 79,375
ROOM NIGHTS
DINE NEWPORT BEACH
RESTAURANT WEEK
JAN. 19- FEB. 1
U.K. CAMPAIGN
FEB. 2-6
NEWPORT BEACH TV
DIGITAL MEDIA CENTER
DEVELOPMENT
ENTERPRISE NEWPORT BEACH
Balboa Island Marketing, Inc. joins
Enterprise Newport Beach
• Marketing Plan establishes goals of
new brand, website, and marketing
support for key events
New Balboa Island brand identity and
advertising campaign created
• Anticipates re-imagined website
Summer 2015
Partnership continues with Balboa Village
Merchants Association. Signature events
promoted throughout the year
CELEBRATE NEWPORT BEACH
Newport Beach Chamber of Commerce
calls on Celebrate Newport Beach
to market and promote the 106th
Newport Beach Christmas Boat Parade
• Brand Redesign
• Fully Integrated Marketing
Campaign launches
• 312 Million Media Impressions
• Featured 2 celebrity Grand Marshals
• Added grandstands
• New sponsors
Sponsors and promotes three major
Newport Beach festivals
• Newport Beach Film Festival
• Newport Beach Jazz Festival
• Hyatt Regency Newport Beach
Summer Concert Series
LEISURE MARKETING- TOT
Contract continues with the City of
Newport Beach for the 2015 Fiscal
Year. New two-year marketing plan
and budget begins
Travel extends to China and the
Middle East with Orange County
Visitors Association. Team educates
international travel agents and meets
with high-level Chinese companies
Pioneering agency BVK spearheads
efforts to develop the new values-based
Newport Beach brand position and
campaigns for leisure and meetings
markets
Inaugural international campaign
launches in London in collaboration
with the Newport Beach Film Festival.
Mobile Newport Beach consumer
experience tours London hot-spots, and
a pre-BAFTA reception honors the cast
and crew of The Imitation Game.
• 600 Million Impressions
Interactive kiosk activates at Concierge
Desk in Fashion Island
“Pick Your Paradise” campaign runs in
key Southern California markets May-
June. Bolsters tourism business during
shoulder season.
• 37,400 Incremental Trips
• 56,300 incremental room nights
• $21.5 million incremental spending
• $76 ROI
GROUP SALES- TBID
Live the Dream” Sweepstakes rewards
meeting planners for sourcing events
with Visit Newport Beach, Inc. One lucky
winner enjoys the ultimate Newport
Beach vacation.
New experiential-concept trade show
presence debuts at IMEX, a premiere
incentive and meetings industry
trade show.
• 60 Shows Attended Worldwide
Leading meeting planners and associations
hosted in Newport Beach to showcase the
destination and TBID partners
• 12 Industry Events
• 355 Clients Hosted
Conference presense elevated with
sponsorships at 6 major conferences:
• Global Pharmaceutical  Medical
Summit
• CDX15 San Diego
• MIC Denver
• CBI Pharma Forum
• Conference Direct APM
• CalSAE Elevate
Highest group sales room-night goal
in its history is reached
• 79,375 actual room-nights booked
• 336 definite bookings
• $51.1 Million economic impact
”
NEWPORT BEACH  COMPANY 1600 Newport Center Drive Ste. 120 Newport Beach, CA 92660
VisitNewportBeach.com 949.719.6100 800.94.COAST

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AMO2015_AnnualReport

  • 1. 2 | INTRODUCTION 4 | MISSION,VISION BRAND PROMISE 6 | VISIT NEWPORT BEACH, INC. 6 | LEISURE MARKETING (TOT) 8 | GROUP SALES (TBID) 10 | TOURISM HIGHLIGHTS 14| NEWPORT BEACH COMPANY 14| ENTERPRISE NEWPORT BEACH 14| CELEBRATE NEWPORT BEACH 14| DINE NEWPORT BEACH 14| NEWPORT BEACH TV 16| FINANCIALS 19| GOVERNANCE 22| STAFF 24| 2014-2015HIGHLIGHTS SUMMARY ANNUALREPO RT 2015
  • 2. At Newport Beach Company, sticking with the status quo is not an option. We aim to innovate and grow as the destination marketing organization of the future, reshaping our role as a community marketer to best serve Newport Beach. We look back at a successful year where we shared the Newport Beach story with a record audience. Our presence in tourism, group sales and the local community has grown and will continue as we look to Newport Beach Company to show you what’s next. Newport Beach had more than seven million visitors experience our piece of paradise last year, spending more than $1 billion in the community. Leisure marketing and group sales continue to be a central element of our work, and Visit Newport Beach, Inc., had a record-breaking year. The power of the Tourism Business Improvement District (TBID) allows Visit Newport Beach to compete with much larger destinations and bring essential group business to partner hotels. Our group sales team surpassed its highest room- night goal ever, booking more than 79,000 room-nights—more than double just two years ago. Visit Newport Beach’s marketing efforts in digital, public relations and advertising resulted in more than seven billion Newport Beach media impressions. For the first time, we conducted a research study to quantify leisure-marketing results, and our spring campaign generated more than 56,000 Newport Beach room-nights, bringing a total of more than 135,000 room nights booked from our efforts. Newport Beach Company continued our efforts with local civic partners through the additional business units: • Celebrate Newport Beach joined forces with the Newport Beach Chamber of Commerce to market the 106th Newport Beach Christmas Boat Parade. DEAR NEWPORT BEACH TOURISM PARTNERS, • Dine Newport Beach launched in September as the consumer- facing brand for the Newport Beach Restaurant Association. • Enterprise Newport Beach gained a new partner, Balboa Island Marketing, Inc., and continued working with Balboa Village Merchants Association. • Newport Beach TV began development of the new digital media center in addition to developing city programming. Our success this past year throughout the business units of Newport Beach Company would not be possible without the collaboration our local community. We are fortunate to have a Board of Directors who support our endeavors and share our passion for telling the Newport Beach story. Their guidance and oversight are vital to our success. We are also privileged to work with the staff and elected officials at the City of Newport Beach, who ensure that our destination continues to be Southern California’s coastal playground. Newport Beach is an incredible community, and Newport Beach Company is privileged every day to share this brand with the world. We are looking forward the upcoming year as we look to the future of community marketing for Newport Beach. Gary Sherwin, CDME President CEO Newport Beach Company Debbie Snavely Chairperson Newport Beach Company
  • 3. Newport Beach Company is a creative and focused community-marketing agency that is singularly committed to telling the integrated Newport Beach brand story. By embracing a variety of neighborhoods, businesses and individual, unique voices into a complementary story, Newport Beach Company strengthens all of its partners, drives new revenue to the city and enhances its overall vibrancy. Newport Beach Company aspires to be the national model for outstanding integrated community marketing and brand leadership. As an entrepreneurial leadership organization, Newport Beach Company is creative, innovative and professional in building destination awareness both locally and nationally which drives business and economic growth. It strives to do for its partners and stakeholders what they cannot do individually. OUR MISSION OUR VISION Newport Beach is an opulent Orange County coastal fantasyland that represents a “taste of the perfect life,” a place where visitors can experience a friendly, sophisticated, aspirational lifestyle that permits them to escape from daily reality. Comprised of a collection of unique islands and neighborhoods that form their own distinct character, the destination offers a combination of affluence, quaintness, casual glamour and attention to detail. Coupled with the manmade and natural beauty of the destination, this is the place that allows the visitor to relax and recreate and dream of what can be. BRAND PILLARS OUR DESTINATION BRAND PROMISE
  • 4. VISIT NEWPORT BEACH, INC. LeisureMarketing TransientOccupancyTax
  • 5. VISIT NEWPORT BEACH, INC. GroupSales TourismBusinessImprovementDistrict VISIT NEWPORT BEACH, INC. GroupSalesLeisure Marketing 10,000 2010-2011 GOAL 2011-2012 2012-2013 2013-2014 2014-2015 79,375 ROOMS 20,000 30,000 40,000 50,000 60,000 70,000 80,000 90,000 VISIT NEWPORT BEACH GROUP SALES ROOM-NIGHT PRODUCTION ROOMNIGHTSBOOKED
  • 6. PORTRAIT OF THE NEWPORT BEACH VISITOR 2015VisitorProfile Source: 2015Newport Beach Visitor Profile— Destination Analysts, Inc.
  • 7. VISIT NEWPORT BEACH, INC. HotelAirportPerformance
  • 8. NEWPORT BEACH COMPANY Business Units 2015ANNUAL MARKETING OUTLOOK DINNER OFFICIAL SPONSOR
  • 9. The Finance Department is responsible for the budgeting, accounting, reporting and management of Newport Beach Company’s financial activities. KEY HIGHLIGHTS: • Visit Newport Beach, Inc. and Newport Beach Company work on a two-year budget cycle. This was implemented to correlate with the City of Newport Beach’s budgeting cycle. • Visit Newport Beach, Inc. and the City of Newport Beach are continuing their ten-year agreement for both the transient occupancy tax (TOT) and the tourism business improvement district (TBID) self-assessment with partner properties. • Enterprise Newport Beach, Dine Newport Beach and Newport Beach TV have agreements with the City of Newport Beach with budgets approved by their governing organizations. NEWPORT BEACH COMPANY Financials VISIT NEWPORT BEACH, INC. Financials NEWPORT BEACH COMPANY BUDGET FY 2015 Revenue $ 2,820,080 Operating Expenses $ 2,527,381 Advertising $ 47,000 Community Relations $ 145,500 Digital Marketing/Advertising $ 88,700 Public Relations Communications $ 11,500 Advertising Community Relations Digital Marketing/Advertising PR Communications VISIT NEWPORT BEACH LEISURE BUDGET FY 2015 Revenue $ 4,690,506 Operating Expenses $ 130,272 Advertising $ 1,045,206 Community Relations $ 287,500 Digital Marketing/Advertising $ 305,600 Public Relations Communications $ 189,159 Collateral $ 132,600 International Marketing $ 373,090 Fees and Contributions to NBCo. $ 2,226,979 Advertising Community Relations Digital Marketing/Advertising PR Communications Collateral International Marketing Fees Contributions to NBCo. 30% 50% 16% 4% 45% 12% 6% 16% 13% 8%
  • 10. VISIT NEWPORT BEACH, INC. Financials CHAIRPERSON Debbie Snavely Marriott Newport Beach Resort Spa VICE-CHAIRPERSON Andy Theodorou Newport Dunes Waterfront Resort Marina SECRETARY Linda M. Beimfohr Hornblower Cruises Events TREASURER Candace Bisconte ACCESS Destination Services MEMBER AT LARGE Homer Bludau Executive Director Newport Beach Foundation MEMBER AT LARGE Karl Kruger Fairmont Newport Beach MEMBER AT LARGE Dennis O’Neil O’Neil, LLC GOVERNANCE 2015ExecutiveCommittee VISIT NEWPORT BEACH GROUP SALES BUDGET FY 2015 Revenue $ 4,094,082 Operating Expenses $ 1,511,496 Advertising $ 350,000 Site Inspections $ 61,000 Client Events $ 103,500 Database/Prospecting $ 150,000 Trade Shows $ 550,500 Community Sponsorships $ 155,000 Group Booking Incentives $ 189,000 Hosted Industry Events $ 200,000 Industry Partnerships/Sponsorships $ 82,000 Customized Destination Support $ 615,000 Research and Group Sales Marketing $ 126,586 Advertising Site Inspections Client Events Database/Prospecting Trade Shows Community Sponsorships Group Booking Incentives Hosted Industry Events Industry Partnerships/Sponsorships Customized Destination Support Research and Group Sales Marketing 24% 26% 14% 2% 5% 6% 7% 8% 3% 4% 6%
  • 11. 2015Boardof Directors Brion Amendt Newport Channel Inn Craig Batley Burr White Realty Linda M. Beimfohr Hornblower Cruises Events Ruth Benjamin Hyatt Regency Newport Beach Candace Bisconte ACCESS Destination Services Homer Bludau Former City Manager Annika Chase Disneyland® Resorts Sam El-Rabaa Balboa Bay Resort Chief Jay Johnson Newport Beach Police Dept. Russ Kline American Express Karl Kruger Fairmont Newport Beach Giuseppe Lama The Resort at Pelican Hill Melody Lanthorn-Gale Newport Beach Marriott Bayview Robert Leck Radisson Hotel Newport Beach Dan Matusiewicz Finance Director City of Newport Beach Carol McDermott Entitlement Advisors, LLC Dennis O’Neil O’Neil, LLC Tom Pollack ExplorOcean Nina Robinson Hoag Hospital Gregg Schwenk Newport Beach Film Festival Debbie Snavely Newport Beach Marriott Hotel Spa Andy Theodorou Newport Dunes Waterfront Resort Marina Tanya Thomas Fashion Island Jim Walker Bungalow Restaurant Gerard Widder Island Hotel Newport Beach GOVERNANCE Sam El-Rabaa General Manager Balboa Bay Resort Karl Kruger General Manager Fairmont Newport Beach Ruth Benjamin General Manager Hyatt Regency Newport Beach Gerard Widder General Manager Island Hotel Newport Beach Andy Theodorou VP General Manager Newport Dunes Waterfront Resort Marina Melody Lanthorn-Gale General Manager Newport Beach Marriott Bayview Debbie Snavely General Manager Newport Beach Marriott Hotel Spa Robert Leck General Manager Radisson Hotel Newport Beach CHAIR Kevin Lorton Hornblower Cruises Events Kevin Gasparro Balboa Bay Resort Ralph Prieto Bay Shores Peninsula Hotel Tara Finnigan City of Newport Beach Amber Kasses Fairmont Hotel Newport Beach Lindsey Strutzenberg Hyatt Regency Newport Beach Chad Ceretto Marriott Hotel Newport Beach Spa Chad Bustos The Irvine Company Warren Chaumont The Irvine Company Maureen Sloan OC California’s Golf Coast Ann McCarley Orange County/John Wayne Airport Jan Hollis Radisson Hotel Newport Beach Sheri Drewry Wilma’s Patio TBIDBoard of Directors Marketing Committee GOVERNANCE
  • 12. 1-855-255-7943 HORNBLOWER.COM NEWPORT BEACH MARINA DEL REY LONG BEACH SAN DIEGO SAN FRANCISCO BERKELEY SACRAMENTO NEW YORK A UNIQUE SOUTHERN CALIFORNIA EXPERIENCE Sunset Dinner, Champagne Brunch and Holiday Cruises. Private Charters Weddings also available. NEWPORT BEACH COMANY STAFF Gary Sherwin President CEO Lesley Swain Chief Financial Officer Doug McClain Senior VP Chief Marketing Officer Michelle Donahue Senior VP of Group Sales Catherine Kennedy Director of Administration/ Assistant to the CEO Administration Dina Alleluia-Carr Accounting Assistant Marketing Mark Rudyk Senior Director of Digital Marketing New Media Jenny Wedge Senior Director of Media Relations Brand Management Jane Dryden Director of Brand Management Design Brianna Grimaldi Digital Marketing Specialist Reilly Wilson Media Relations Communications Specialist Colleen Costello Marketing Analytics Coordinator Haly Haigh Marketing Coordinator Brett Erskine Digital Marketing Video Coordinator Polly Peak Dine Newport Beach Tom Johnson Newport Beach TV Executive Producer Michelle St. Amour Business Development Manager NewportBeachTV NBTV CREW Dominic Dimare Luis Herrera Ed Olen ExecutiveTeam Sales Amanda Kliem Director of Sales NATIONAL ACCOUNT DIRECTORS Hillary Burton Michelle Devine Lori Hoy Enrique Paulo Amanda Renee Kenning Sales and Services Associate Erin Stapley Sales Research Coordinator Tamara McGiboney Group Sales Prospector ConciergeTeam Cher Shepard Lead Visitor Concierge VISITOR CONCIERGES Karen Fleming Leon Rodgers NewportBeach Foundation Homer Bludau Executive Director VISIT NEWPORT BEACH, INC. 2015ANNUAL MARKETING OUTLOOK DINNER OFFICIAL SPONSOR
  • 13. YEARIN REVIEW NEWPORTBEACH JULY-SEPTEMBER 2014 Q1 VISITNEWPORTBEACH, INC. OCTOBER-DECEMBER 2014 JANUARY- MARCH 2015 Q2 Q3 Q4APRIL-JUNE 2015 COMPANY DINE NEWPORT BEACH LAUNCH TOTAL VNB ROOM NIGHTS GENERATED: 135,675 TOTAL ECONOMIC IMPACT: $72.6 M NEWPORT BEACH TV Signs lease for office expansion to build groundbreaking Newport Beach Digital Media Center • Modern workspaces for future team • Partner studio opportunities • Fully-functioning TV Studio • Editing Bay Develops strategic plan along with innovative content • Community-focused programming • Plan for new online lifestyle channel • City event coverage DINE NEWPORT BEACH Strategic marketing initiative Dine Newport Beach begins through the collaborative efforts of Newport Beach Restaurant Association and Newport Beach Company • Integrated branding campaign and industry event promotes the new initiative Award-winning website, DineNB.com, launches • Redesigned events program Dine Newport Beach reinvigorates Restaurant Week and executes a fully integrated marketing campaign • Likelihood to Recommend: 98% • Total Customer Spending: $4.6 million GROUP SALES TRADESHOW BOOTH DEBUT BALBOA ISLAND MARKETING, INC. PARTNERSHIP SPRING SHOULDER- SEASON CAMPAIGN MAY-JUNE CHRISTMAS BOAT PARADE DEC. 17-21 BALBOA VILLAGE FEST APRIL 17 GROUP SALES BOOKS 79,375 ROOM NIGHTS DINE NEWPORT BEACH RESTAURANT WEEK JAN. 19- FEB. 1 U.K. CAMPAIGN FEB. 2-6 NEWPORT BEACH TV DIGITAL MEDIA CENTER DEVELOPMENT ENTERPRISE NEWPORT BEACH Balboa Island Marketing, Inc. joins Enterprise Newport Beach • Marketing Plan establishes goals of new brand, website, and marketing support for key events New Balboa Island brand identity and advertising campaign created • Anticipates re-imagined website Summer 2015 Partnership continues with Balboa Village Merchants Association. Signature events promoted throughout the year CELEBRATE NEWPORT BEACH Newport Beach Chamber of Commerce calls on Celebrate Newport Beach to market and promote the 106th Newport Beach Christmas Boat Parade • Brand Redesign • Fully Integrated Marketing Campaign launches • 312 Million Media Impressions • Featured 2 celebrity Grand Marshals • Added grandstands • New sponsors Sponsors and promotes three major Newport Beach festivals • Newport Beach Film Festival • Newport Beach Jazz Festival • Hyatt Regency Newport Beach Summer Concert Series LEISURE MARKETING- TOT Contract continues with the City of Newport Beach for the 2015 Fiscal Year. New two-year marketing plan and budget begins Travel extends to China and the Middle East with Orange County Visitors Association. Team educates international travel agents and meets with high-level Chinese companies Pioneering agency BVK spearheads efforts to develop the new values-based Newport Beach brand position and campaigns for leisure and meetings markets Inaugural international campaign launches in London in collaboration with the Newport Beach Film Festival. Mobile Newport Beach consumer experience tours London hot-spots, and a pre-BAFTA reception honors the cast and crew of The Imitation Game. • 600 Million Impressions Interactive kiosk activates at Concierge Desk in Fashion Island “Pick Your Paradise” campaign runs in key Southern California markets May- June. Bolsters tourism business during shoulder season. • 37,400 Incremental Trips • 56,300 incremental room nights • $21.5 million incremental spending • $76 ROI GROUP SALES- TBID Live the Dream” Sweepstakes rewards meeting planners for sourcing events with Visit Newport Beach, Inc. One lucky winner enjoys the ultimate Newport Beach vacation. New experiential-concept trade show presence debuts at IMEX, a premiere incentive and meetings industry trade show. • 60 Shows Attended Worldwide Leading meeting planners and associations hosted in Newport Beach to showcase the destination and TBID partners • 12 Industry Events • 355 Clients Hosted Conference presense elevated with sponsorships at 6 major conferences: • Global Pharmaceutical Medical Summit • CDX15 San Diego • MIC Denver • CBI Pharma Forum • Conference Direct APM • CalSAE Elevate Highest group sales room-night goal in its history is reached • 79,375 actual room-nights booked • 336 definite bookings • $51.1 Million economic impact ”
  • 14. NEWPORT BEACH COMPANY 1600 Newport Center Drive Ste. 120 Newport Beach, CA 92660 VisitNewportBeach.com 949.719.6100 800.94.COAST