1. Case in Point: Philadelphia Inquirer
Philadelphia Daily News
philly.com
Making News
for Newsmakers
devinepowers.com

2. The Client
Philadelphia Inquirer
Philadelphia Daily News
philly.com
The Challenge
When a group of Philadelphia-area investors led by
Philadelphia Daily News and philly.com, many of the other
media questioned whether the investment team could
successfully operate a major newspaper company.
Our Strategy
We developed and executed an aggressive media-relations
campaign focused on the marketing expertise of the new
team and relaunched the brands in the trade media, local
media and national media.
Our Results
section.
Results Plus
As a result of this effort, we also developed, launched and
first year, we secured puzzle master Will Shortz as host and
set the Guinness World Record for the most people playing
Sudoku simultaneously.
devinepowers.com