7P's of starbucks

2. Bhumi Gor(14BBA014)
Riya Gor (14BBA016)
Niki Joshi (14BBA024)
Deval Vasani (14BBA056)

3. HISTORY
Opened 30 March, 1997 in Seattle’s Pike
Place Market, Washington, U.S.
Three Partners:
JARRY BALDWIN : ENGLISH TEACHER
ZEV SIEGL : HISTORY TACHER
GORDON BOWEKER : WRITER

6. • Product is main element of any organization.
• The Products they are serving to the customers, will
decide the value of the organization.
• STARBUCKS serving many different products to their
customers are as…………

7. Coffee Tea

8. Cookies

9. Sandwiches

10. Others….

11. Product Quality
 They are passionate about ethically sourcing the finest coffee
beans, roasting them with great care and improving the lives of
people who grow them. They care deeply about all of this.
 Over the last decade, Conservation International has helped them
develop buying guidelines that address our principles for ethical
sourcing. Called Coffee and Farmer Equity (C.A.F.E.) Practices, these
guidelines help our farmers grow coffee in a way that’s better for
both people and the planet.

12.  STARBUCKS aim to have 100% of our coffee certified
or verified by an independent third party
 Starbucks began purchasing Fair Trade Certified™
coffee in 2000, helping grow the market for Fair Trade
Certified coffee in the US.

14. STAR BUCKS offers all of its products at a
premium price.
Products range starts from Rs.95 – 250.
In case of food items, STAR BUCKS is more
expensive when compared to other quick
service restaurants.

18. • It Includes the Various ways of communication to the
Customers of what the company has to offer. It is
about communication about the benefits of using a
particular Product or service rather than just talking
about its feature.

23.  STARBUCKS fulltime employees are 1,82,000in 64
countries.
 The staff represent the desire culture of business.
 First content of the human – what is lasting image
they provide to the customers?

24.  At star bucks they aim to create a warm inviting third
place environment.
 with this balance in mind and lots of thoughtful
feedback from partners, all employees update their
dress code.
 there is special dress code for all the employees who
work in star bucks.

25. Dress code of employees
HAIR : KEEP IT LOOKING NATURAL
no bright or unnatural color like
pink, purple, blue and hair tide with clips
or bands.
APRONS : IT’S ALL ABOUT FIERST
IMPRESSION
They are known for the green
aprons so keep looking good. Employee
should wear it full length. In break time
they have to take it off.

26.  PENTS, SHORTS AND NAIL : DENIM , NEED WE SAY
MORE?
The bottom half of there outfit can be khakhi or
solid black (includes dark black denim).
keep the nail clean because fall into food and beverages.
 SHIRTS AND SHOES : BE KING TO THEIR FEETS.
 Sold black & white shirt with collars.
 Black or brown close tie shoes with flat heel are a must.

28. STARBUCK’S
Headquarter:
Seattle,
Washington,
United States.

29. Stores in India:
• STARBUCKS has opened their stores in Mumbai,
Delhi, Pune, Bengaluru, Chennai, Hyderabad,
Vadodara and many others cities.
• Mumbai is the city where STARBUCKS has largest
numbers of stores in India.

30. • STARBUCKS has 19,767 stores in all over the world.
• US has the largest numbers of STARBUCKS stores in
the world.
• In last 15 years STARBUCKS
has a major presence
in china.

32. “Sustainable design and build methodologies
are part of our DNA”
 Starbucks store designs are rooted in their coffee
heritage, As Starbucks stores are built and renovated,
they will source materials and employ craftsmen on a
local basis and incorporate reused and recycled
elements where possible. To guide their efforts, they
are using the US Green Building Council’s LEED®
certification programme as a benchmark for success.
(LEED® is short for Leadership in Energy and
Environmental Design.)

33.  Regional Modern : embodies a trend-setting style that is
comfortable and welcoming. They use bright, loft-like, light-
filled spaces punctuated with regionally inspired furniture
and culturally relevant fabrics to create a calm and
contemporary respite from the clamour of the fast-paced
world.
 Concept : stores are unique environments created by their
designers to explore innovations within the coffeehouse.
They call them our “design sandboxes”. That sense of
exploration is extended to everyone who visits, through daily
coffee and tea cupping's, artistic events and community
gatherings.

34. They have come a long
way since opening their
first LEED-certified
store in 2005 in
Hillsboro, Oregon. They
now have over 650
LEED-certified stores in
19 countries across all
over the world.

36. • More than 70,000 outbound deliveries at week are
the responsible for STARBUCKS’ quality and taste of
food.
• STARBUCKS has acquired an amazing chain that span
across almost 19 countries.

37. Support Centres :
• STARBUCKS has established Farmer
Support Centres in Costa Rica and
Rwanda to provide local farmers
with resources and experts.

38. Loan Programmes
• During the farming many coffee farmers experience a cash
shortage, because of that reason they sell their crops early
in less price to local buyers.
• Starbucks provides funding to organisations that make
loans to coffee growers which help farmers to invest in
their farms and make capital improvements. Over the
years, STARBUCKS committed over $15 million to a variety
of farmer loan funds.

39. Customers :
• STARBUCKS low for customers is the thread of
customers.
• STARBUCKS differentiated products according to the
need of customers. Their motto of store is the give high
quality food to the customers.
• Company has ability to shape consumer taste and
demand in the products.