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production management starbucks


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Production management-starbucks

Published in: Leadership & Management
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production management starbucks

  1. 1. “Every day, we go to work hoping to do two things: share great coffee with our friends and help make the world a little better.”
  2. 2. History It was true when the first Starbucks opened in 1971, and it’s just as true today. From just a narrow shop front, Starbucks offered some of the world’s finest fresh-roasted whole bean coffees. The name, inspired by Moby Dick, evoked the romance of the high seas and the seafaring 02 tradition of the early coffee traders. 02
  3. 3. 03 • In 1981, Howard Schultz (Starbucks chairman, president and chief executive officer) had first walked into a Starbucks store. • In 1983 he had a vision to bring the Italian coffeehouse tradition back to the United States. • He left Starbucks for a short period of time to start his own Il Giornale coffeehouses and returned in August 1987 to purchase Starbucks with the help of local investors.
  4. 4. 04 From the beginning, Starbucks set out to be a different kind of company. Their mission to inspire and nurture the human spirit – one person, one cup, and one neighbourhood at a time.
  5. 5. Today, with more than 17.000 stores in 50 countries, 8,870 Company‐owned 8,139 Licensed stores Starbucks is the premier roaster and retailer of specialty coffee in the world. 05
  6. 6. 06 They’ve always believed in serving the best coffee possible. It's their goal for all of our coffee to be grown under the highest standards of quality, using ethical sourcing practices.
  7. 7. Processes and Equipment 07 • Sorting • Roasting • Blending
  8. 8. 08 There are three critical steps in processing the beans: sifting and sorting, roasting, and blending
  9. 9. 09 The first stage of roasting dries the beans Roasting:
  10. 10. 10 Blending: The beans are then transported to the blending machines using pneumatic conveyors. Next, blending is done to mix the roasted coffee beans and create distinct coffee favors.
  11. 11. 11 Source: ColomboPage News Desk, Sri Lanka. After blending, the beans are then Packaging: pneumatic conveyors. Beans will be which allows the gases to escape, without the beans being exposed to the damaging air. Finally, the packaged coffee is placed in boxes that are 4x2x2 ft and palletized into pallets with dimensions,4x4x4 ft.
  12. 12. Other Products 12 • Handcrafted Beverages: Fresh‐brewed coffee, hot and iced espresso beverages, coffee and non‐coffee blended beverages. • Merchandise: Coffee‐ and tea‐brewing equipment, mugs and accessories, packaged goods, music, books and gift items. • Fresh Food: Baked pastries, sandwiches, salads, oatmeal, yogurt parfaits and fruit cup • Starbucks Ice Cream: Super‐premium coffee and coffee‐free flavors.
  13. 13. Material Handling System Equipment 13 Material handling systems increase efficiency of material flow, reduce material handling costs, improve facility utilization, improve safety and working conditions, facilitate manufacturing process, and increase productivity.
  14. 14. Marketing Strategy 15 The Starbucks Corporation and its successful marketing strategies are definitely something that anyone interested in business can learn about.
  15. 15. Customer Saticfaction 16
  16. 16. Innovation 17
  17. 17. BrandMarketing 18