“Every day, we go to work hoping to do
two things: share great coffee with our friends
and help make the world a little better.”
It was true when the first Starbucks opened in 1971, and
it’s just as true today. From just a narrow shop front,
Starbucks offered some of the world’s finest fresh-roasted
whole bean coffees. The name, inspired by Moby Dick,
evoked the romance of the high seas and the seafaring
tradition of the early coffee traders.
• In 1981, Howard Schultz
president and chief executive
officer) had first walked into a
• In 1983 he had a vision to
bring the Italian coffeehouse
tradition back to the United
• He left Starbucks for a short
period of time to start his own
Il Giornale coffeehouses and
returned in August 1987 to
purchase Starbucks with the
help of local investors.
From the beginning,
Starbucks set out to be
a different kind of
Their mission to inspire
and nurture the human
spirit – one person,
one cup, and one
neighbourhood at a
Today, with more than 17.000 stores in 50 countries,
8,870 Company‐owned 8,139 Licensed stores
Starbucks is the premier roaster and retailer of
specialty coffee in the world.
They’ve always believed in serving the best coffee
possible. It's their goal for all of our coffee to be
grown under the highest standards of quality, using
ethical sourcing practices.
There are three critical steps in processing
the beans: sifting and sorting, roasting, and
The first stage of roasting dries the
The beans are then transported to the blending
machines using pneumatic conveyors. Next,
blending is done to mix the roasted coffee beans
and create distinct coffee favors.
Source: ColomboPage News Desk, Sri Lanka.
After blending, the beans are then
pneumatic conveyors. Beans will be which allows the gases to
escape, without the beans being exposed to the damaging air.
Finally, the packaged coffee is placed in boxes that are 4x2x2 ft
and palletized into pallets with dimensions,4x4x4 ft.
Other Products 12
• Handcrafted Beverages:
Fresh‐brewed coffee, hot
and iced espresso
beverages, coffee and
• Merchandise: Coffee‐ and
mugs and accessories,
packaged goods, music,
books and gift items.
• Fresh Food: Baked
salads, oatmeal, yogurt
parfaits and fruit cup
• Starbucks Ice Cream:
Super‐premium coffee and
Material Handling System Equipment 13
efficiency of material
flow, reduce material
handling costs, improve
improve safety and
process, and increase
Marketing Strategy 15
The Starbucks Corporation and its successful
marketing strategies are definitely something that
anyone interested in business can learn about.