This document summarizes a study on consumer behavior and perceptions of natural skincare brand Semblance. It provides an overview of Semblance's product range including face washes, creams, and lip balms made from natural ingredients. The study used a survey methodology to understand factors influencing customer purchases like price, quality, and brand awareness. Most respondents believed natural ingredients and quality were important. The majority were willing to pay more for organic products and focused on brands in advertising. To succeed, the summary says Semblance should increase social media presence and seek brand ambassadors to promote their natural products.

1. A Study on consumer behaviour and
perception towards semblance
product
Presented By:- Pooja pareva- 22003400310311
Meera Mardaiya- 22003400310198

2. Introductio
n
•Semblance is a skincare brand based out of
Udaipur that offers products made from natural
ingredients and is 100% chemical-free and it was
started by Priya Bhanu in 2020.
•People with nature, Nature with people.
Semblance believes in the power of nature.
•Semblance has a unique range of bath, body, and
skincare essentials with captivating fragrances.
Semblance offers a range of products, including
face mists, face cream, lip balm, and face wash, all
of which are priced under Rs 399.
•This has led to the rise of brands like Semblance,
which offer safe and natural skin care products.

3. Face wash
Lip balm
Product range
Cream
Face mist
Other
• Coffee face scrub
• Goji berry body wash
• Cucumber and Aloevera Face Mist
• Watermelon Face Mist & Toner
• Coffee Shea Butter Lip Balm
• Peppermint Lip Balm
• strawberry & cherry Lip Balm
• Brightening Cream
• DE Tan Cream – Night
Cream
• Vitamin C Face Wash
• Charcoal Face Wash
• Rose Foaming Face Wash
• Tea Tree face wash

4. Our
collection
s

5. MAJOR COMPANIES
AND COMPETITIVE
LANDSCAPE
•Kama Ayurveda
• Mama earth
•The Body Shop
•Plum
•Lotus Herbals
•Biotique
• Innisfree
• Himalaya Herbals

6. RATIONALE OF
STUDY
• Advertising campaign
• magazine poster
• social media post
• Video making
• Communication
• Dealing with customers
• Face-to-face sales to direct retailer
• Importance of brand awareness
• Learning more about industry from retailers

7. RESEARCH
METHODOL
OGY
RESEARCH PROBLEM:-
• Low awareness among the people
• Lack of proper marketing and advertising
• Price factor
• Not active for social media ,improved
social media account

8. RESEARCH
OBJECTIVE
S •To understand the brand.
•To understand the market pattern.
•To understand the expectations of consumers
towards products.
•To find out if people are aware about the
semblance skin care products.
•To find out what is the most important thing
customer considers while buying skin care
products. [price , durability , quality etc]
•To know the factors which are influence customer
which makes them buy semblance products.

9. Quantitative Research
Quantitative research is the process of collecting and analysing
numerical data. It deals with numbers and statistics and surveys.
•Geographical area: The Study is conducted in Ahmedabad city.
• Population: Population is the key source for collecting information.
A wider population will provide wider information about the
opinions of the people about a particular thing.
• Sample-units: The sampling unit helps in segregation of the
individual for the collecting the data.
• Sample size: Sample-size for the study is 100.
RESEARCH
DESIGN

10. Research Instrument: Research instrument used for data collecting is online questionnaire.
Questionnaire: Questionnaire is used for data collection. Questionnaire is includes
concerning different aspects of the subject of the study. It is used in much case where the
subject of the study is very wide and direct observation is not possible. The questionnaire
which is used in the study is known as 5 point-Liker’s-scale (Strongly-Agree or Strongly-
Disagree) and they are in the form of statements.
• Sources of data collection:
A. Primary data collected with the help of self-administered structured questionnaire.
B. Secondary data was collected through online websites and brochures.

11. DATA ANALYSIS AND
INTERPRETATION
Interpretation:- The sample drawn on probability basis shows that ,58% of respondents are male and
42% respondents are females.
Observation:- The majority of responses are from men.
WHAT IS YOUR GENDER ?

12. Interpretation:- The sample drawn on probability basis show , 20% organic product, 60% natural product, and
lowest 9% people use ayurvedic product use for this skin care and 11%people use is other types products use .
Observation:- The majority of people—60%—use natural products for skincare.
Figure:2

13. Interpretation:- The sample selected based on probability reveals that 22% of respondents think
skincare products are a necessity, 8% think they are a luxury, and 70% of individuals think they are
both.
Observation:- The majority of people (70%) believe that both necessities and luxuries are important.

14. Interpretation:- This graph demonstrates that 52% of people have a need to change a product or improve one.11%
of people switch products due to pricing changes, while 10% switch products due to package changes.
Observation:- The majority of people (52%) switch brands as a result of improved products.

15. Interpretation:- The graph shows that 23% of consumers spend between 100 and 200 on skin care
items, 26% spend between 200 and 300, 26% spend between 300 and 400, and 25% spend more than
400.
Observation:- The majority of people spend between 200 and 400.

16. Interpretation:- The graph shows that 61% of consumers think natural ingredients are preferable for
skin care products, and only 3% think products without natural ingredients are better.
Observation:- The majority of consumers (61%), believe that natural ingredients are superior for skin
care products.

17. Ingredients:- The graph shows that 30.80% of individuals want consistency in products (smell, colour),
53.80% find naturalness to be significant for skin care products, 58.50% find affordability to be
important, 87.70% find quality to be important, and 69.20% find brand to be important.
Observation:- The majority of people (87.70%) believe that quality is a crucial component for skin.

18. Interpretation:- The graph shows that 62% of people believe that tasting a product before using it is
important, 13% think it's somewhat important, 14% are unaware of this, 5% think it's quite little
importance, and 6% think it's not at all significant.
Observation:- The majority of people (62%) believe that testing is crucial before using any skin care
products.

19. Interpretation:- The graph shows that 36% of people focus on a brand when they are exposed
to advertising, 10% focus on a commercial's model, 34% focus on a product's ethical and
ecological attributes, 3% focus on packaging, and 17% focus on something else.
Observation:- The majority of individuals (36%) focus more on brands in advertising.

20. Interpretation:- According to the graph, 52% of individuals are willing to pay more for skin care products
with organic components, 43% are unsure or may be willing to pay more, and 5% are not willing to pay mo
Observation:- The majority of individuals (52%) are willing to pay more if it contains organic ingredients.

21. MARKETI
NG MIX
Semblance Products
strategy
•Quality
•Easy to use
•Benefits
Semblance Price
Strategy
• Psychological Pricing
• Geographical Pricing
• Bundle Pricing
Semblance Distribution
Strategy:
•E-Commerce
• Supermarkets and Partner Agents.
Semblance Promotional
strategy
•Digital Marketing
•Community Influencers

22. Semblance SWOT
Analysis
Strengths
•Natural products
•Packaging
Opportunities
•Market shift towards natural
products
• Global presence
•Demographical segmentation
•New trends in consumer
behaviours
Weakness
•The company is not very active on social
media platforms.
•The company does not have a strong
offline presence in the market.
A price war between its competitors
Threats
•Competition
•Government regulations
•Climate change

23. The skin care industry is a fast-paced industry where product innovation is critical to
success. To thrive in today's highly competitive market, businesses require ongoing
innovation and long-term core competencies.
People utilise a wide range of skin care products such as, face wash, cream, mist, lip Balm,
etc.. Focusing on how to build a successful marketing plan, marketers must understand
the core reason why customers should select this brand over others. Semblance should
begin seeking for brand ambassadors or models to advertise their products. To advertise
their products, Semblance must be active on social media channels.Semblance must come
up with fresh ideas and products in order to stay in this industry. Campaigns are an
excellent approach to attract new members while also encouraging current consumers to
purchase additional things.
CONCLUSION

24. Amazon or website post
design
Edit By Meera maradiya