PROJECT ON ONLINE MARKETING• SUBMITTED TO: • SUBMITTED BY:• MR. SHANTANU GHOSH SAHIL SHARMA ROLL NO. – CUN110551024 MBA 1ST YEAR
Johnson & Johnson •40th rank in FORTUNE 500 listProduct categorization of Johnson and Johnson
PRODUCT CATEGORIES1. Consumer Health Care2. Medical Devices and Diagnostics3. Pharmaceuticals
CONSUMER HEALTH CARE PRODUCTS1. Baby Care2. Skin and Hair Care3. Oral Health Care
KEY WORDS FOR BABY CARE1. Baby Care2. Baby Care Kit3. Natural Baby Care4. Baby Kit5. New Born Baby6. Baby Items7. Baby Products8. Johnson and Johnson products9. Baby Skin Care10. Baby Hair Care I have used these key words because these key words are mostly used by people while using internet and according to the adwords.google.com the competition is not too high .
KEY WORDS FOR SKIN AND HAIR CARE1. Skin and Hair Products2. Skin Care3. Hair Care4. Beauty Products5. For Natural Skin6. Beauty Care7. For Beautiful Skin8. For Long Hair Care9. Organic Skin and Hair Care10. Beauty I have used these keywords because these key words are the most popular while searching on the internet by common man and the competition is medium in this.
KEY WORDS FOR ORAL HEALTH CARE1. Listerine2. Oral Care3. Oral Health4. Bad Oral Health5. Oral Health For Me6. Oral Care Products7. For Good Smile8. Oral Health prdts9. Natural Oral Care10. Good Oral Health I have used these key words because the competition is low in this category and globally monthly users are 2000 per month and local users are around 1000 per month
MEDICAL DEVICES AND DIAGNOSTICS(PRODUCST)1. Joint Replacement2. Sports Medicine and Trauma3. Diabetes
KEY WORDS FOR JOINT REPLACEMENT1. Better Joints2. Johnson and Johnson Products3. Medical Devices4. Diagnostics5. Joint Replacement Product6. Joint Care7. Pain Free Joints8. Joint Pain9. For Strong Joints10. Joint ProductsI have used these key words because people those who need this product are much more aware about the product and if they need it then only they will buy it.
KEY WORDS FOR SPORTS MEDICINE AND TRAUMA1. Sports Medicine2. Sports Products3. Sports Medicine4. For Active Life5. Surgical Treatment6. For Soft Tissues7. Shoulder Repair8. Surgical Treatment9. Trauma10. Johnson and Johnson ProductsI have used these key words because these products are used by the professionals and the competition is too less in this according to adwords.google.com
KEY WORDS FOR DIABETES1. Diabetic2. Symptoms Of Diabetes3. Signs Of Diabetes4. Diabetes Info5. Diabetes Diet6. What Is Diabetes7. Info On Diabetes8. Diabetes Symptoms9. Causes Of Diabetes10. Type 1 DiabetesI have used these key words because the competition is too high in this and globally and local users in this case are 200000 and 100000 per month
KEYWORDS FOR NUCYNTA• Immediate Release Tablets• Nucynta• Tapentadol• Pharmaceutical products there are limited key words for this and the competition is almost nil because these products can be bought on prescriptions
KEY WORDS FOR REMINYL• Reminyl• Galastamine• Pharmaceutical productsFor this product there are limited key words and they are sufficient for that product because this medicine is for professionals.
KEY WORDS FOR RISPERDAL• Risperdal• Risperidone• Johnson and Johnson products• Pharmaceutical productsI have used these key words because the competition is less in this category and the users globally and locally are 200