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Blockchain for Media & Entertainment

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The journey to blockchain enlightenment. Learn more: www.accenture.com/comms

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Blockchain for Media & Entertainment

  1. 1. Copyright © 2019 Accenture. All rights reserved. 1 THE JOURNEY TO BLOCKCHAIN ENLIGHTENMENT FOR THE MEDIA AND ENTERTAINMENT INDUSTRY
  2. 2. Copyright © 2019 Accenture. All rights reserved. 2 BLOCKCHAIN BASICS Blockchain is a distributed ledger of transactions, that securely transmits any type of information without the control of any central authority Cryptography and digital signatures ensures authenticity, proof-of-identity and enforce read/write access rights Private blockchains (also called permissioned) where users are granted access to a private network Public blockchains (also called permissionless) allows access to any user at any time. Smart Contracts are event-driven programs which run on a blockchain that can take control over an asset on the ledger and enforce business rules
  3. 3. Copyright © 2019 Accenture. All rights reserved. 3 GARTNER’S HYPE CYCLE PLACES BLOCKCHAIN AT THE VERY TOP MARKET OUTLOOK • Gartner’s Hype Cycle for Emerging Technologies released August 16th positions blockchain at the very top of “Peak of Inflated Expectations”. • As consortia (R3, Hyperledger) focusing on Blockchain-based applications emerged with key global banks on board, technology had been re-assessed for suitability for mainstream deployment. • Major banks, insurers and reinsurers are announcing pilots although few had publicly acknowledged the use of the technology.
  4. 4. Copyright © 2019 Accenture. All rights reserved. 4 THE EVOLUTION OF BLOCKCHAIN Functional View ORIGINATION • The concept of a distributed ledger has been around since 1990 • In 2009 Satoshi Nakamoto created Bitcoin and introduced the concept of a blockchain to incarnate a decentralized ledger maintained by anonymous consensus Vendors: Bitcoin, Ripple, LiteCoin BLOCKCHAIN 1.0 (TRANSACTIONS) • The deployment of cryptocurrency in application related to cash • Currency transfer, remittance and digital payments systems Vendors: OneName, Open Bazar, Streamium, Factorn BLOCKCHAIN 2.0 (CONTRACTS) • Financial markets and applications using blockchains beyond cash transactions • Smart contracts Vendors: Secure Asset Exchange BLOCKCHAIN 3.0 (APPLICATIONS) • Application in areas of health, science, government, literature, culture and art Vendors: Ethereum, Comcast, New Economy Movement, Brave Browser, Open Music, Spotify 2012 2014 2016 2018 2020 2022 2024 Payment Blockchains CapMarket Blockchains
  5. 5. Copyright © 2019 Accenture. All rights reserved. 5 BLOCKCHAIN TECHNOLOGY’S ATTRIBUTES ACCESS Open network; anyone can add Blocks and review the entire Blockchain from inception OPEN Source Technology is freely available to anyone TRUST Allows individuals and businesses trust each other to transfer value and information via an identified address DISRUPTIVE Disintermediates 3rd parties and their associated transactional fees REDUNDANCY Blockchain ledger is replicated on servers across the globe; no single point of failure ANONYMITY Allows anonymous exchange of digital assets and data REAL TIME Blocks can be verified and added to the Blockchain in near real time; reduces arbitrage risk or data- sync problems SECURE Uses cryptographic algorithms based on private/public key encryption SAFE-KEEPING Maintains comprehensive life-cycle asset, contract and data ownership without having physical possession DECENTRALIZED Maintained by a global network of nodes; obviates the need for a central authority
  6. 6. Copyright © 2019 Accenture. All rights reserved. 6 CONTENT CONSUMPTION METHODS HAVE CHANGED BUT TRACKING AND PAYMENTS HAVE NOT MAKING THE MEDIA INDUSTRY RIGHT FOR DISRUPTION
  7. 7. Copyright © 2019 Accenture. All rights reserved. 7 COMPENSATION MECHANISMS ARE INCREASINGLY OPAQUE AND INEFFICIENT. BLOCKCHAIN CAN IMPROVE TRANSPARENCY AND GRANT CREATORS MORE CONTROL OVER THEIR CONTENT IN THIS NEW WORLD. WITH THE RISE OF THE LIQUID CONSUMER, SUBSCRIPTION SERVICES ARE EMERGING, CHANGING THE NATURE OF CONTENT CREATOR- DISTRIBUTOR RELATIONSHIPS
  8. 8. Copyright © 2019 Accenture. All rights reserved. 8 Non-Exhaustive Royalties Rights Management Content Resale BLOCKCHAIN OPPORTUNITIES SELECTED USE CASES VALUE UNLOCKED • Proven ownership of digital assets • Enhanced licensing and monetization • Registered digital assets that are monetizable and easily transferred from seller to buyer • Increased transparency of artist attribution • Reduced legal risk of royalty non-compliance Universal Trusted Record-Keeping Verified Consumption Data Digital Media Resale Platform 8 Audience Data Sharing Digital Advertising Ad Campaign Reconciliation Reporting • Increased efficiency in audience data sharing • Reduce time spent reconciling campaign data Content Aggregation Content Production Distribution Consumption A GOOD STARTING POINT FOR IDENTIFICATION OF BLOCKCHAIN USE IS THE MEDIA INDUSTRY VALUE CHAIN Near Real Time Micro Payments
  9. 9. Copyright © 2019 Accenture. All rights reserved. 9 PRIORITIZATION OF MEDIA USE CASES Ease of Implementation PotentialBenefits Difficult to implement High Low Easy to implement NEW PRICING MODELS (Media Use Cases) RIGHTS MANAGEMENT CONTENT RESALE GAMBLING PAYOUT HANDLING ADVERTISING POTENTIAL VALUE ADD • Potential value by creating new revenue streams or reducing costs for the operator • Potential value for the customer • Typical blockchain characteristics (e.g. improved security, transparency / anonymity) • Etc. EASE OF IMPLEMENTATION • Necessary development effort • Additional technology requirements (e.g. devices, platforms) • Required partnerships • Required user base • Etc.
  10. 10. Copyright © 2019 Accenture. All rights reserved. 10 UNLOCKING THE VALUE OF BLOCKCHAIN Time Blockchaincapabilities EXPAND & MANAGEPILOTPROOF OF CONCEPTRE - IMAGINE SCALE PILOT • Continued learning of the blockchain based use case • Complete high level assessment and roadmap to transition EXPAND & MANAGE Expand platform to additional business units and deploy ongoing improvements DISCOVER • Accenture insight into what works and what not • Initial results market scan: what are others doing? • How can we understand the market need, solving the challenge from the customer point of view? ITERATIVE LOOP BY SELECTED USE CASE SCALE End to end implementation of blockchain based solution with systems and available for all channels and customers PROOF OF CONCEPT • Controlled learning of blockchain technology with a focus on select use case • Incorporate learnings from PoC phase into Pilot DESIGN & PLAN • Describe service vision and principles for uses cases • Develop value drivers for use cases • Create prototype via rapid prototyping process • Plan and get ready for PoC 10 6 1 2 3 4 5
  11. 11. Copyright © 2019 Accenture. All rights reserved. 11 THE ACCENTURE LAB IN SOPHIA ANTIPOLIS SPECIALIZES IN BLOCKCHAIN INNOVATIONS TEL-AVIV Security WASHINGTON DC Security SILICON VALLEY Digital Experiences Artificial Intelligence Systems & Platforms DUBLIN Artificial Intelligence BANGALORE Software Engineering BEIJING Industrial Internet SOPHIA ANTIPOLIS • Industry Innovation • Systems & Platforms: Blockchain, Quantum Computing • Real time, interbank money movement • Real-time transfer of cryptocurrency (Bitcoin) between iOS Wallets, Direct Exchange via Atomic Transactions • (Smart Contract enabled distributed ledgers for different use cases • IoT-related applications of Blockchain: connected home, heath.. • Privacy protection techniques • Supply chain/Manufacturing applications
  12. 12. Copyright © 2019 Accenture. All rights reserved. 12 ABOUT ACCENTURE Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions — underpinned by the world’s largest delivery network — Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 482,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com. Accenture, its logo, and High Performance Delivered are trademarks of Accenture. This document makes reference to trademarks that may be owned by others. The use of such trademarks herein is not an assertion of ownership of such trademarks by Accenture and is not intended to represent or imply the existence of an association between Accenture and the lawful owners of such trademarks.

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