Reader profile

1. Reader Profile
73.91% of my audience spend more than 2 hours a day
listening to music.
Daniel is a male, aged 16 and lives in York, he has been listening
to dance music for about 2 years since he started going to
parties and being involved in the party scene. Daniel is always
on the lookout for the hottest dance track and has recently
been to a festival which he attending again. Music is a very
large part of his life and uses it in his studies and when he is
with his friends. Daniel gets his inspiration from surrounding
people such as his friends to listen to dance music and believes
dance music will soon be the biggest music genre because of
how popular it has become in his social group. Daniel is always
up for a new experience and hopes to attend many
festivals and see his favourite Djs live at some point
in the future. He’s always wearing trendy clothing
and footwear and likes to look good as well as
having an individual edge.
Key Statistics:
Age – 91.30% (14-18)
Male – 60.87%
Female – 39.13%
3 favourite clothing brands: Topman,
Paul Smith and Adidas
“Catfish and The Bottlemen
are awesome as well as Djs
like Martin Solvieg, Avici and
Annie Mac”
College Student